- Discovery's Sun Rises On HD Marketing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 27, 2007
Discovery HD Theater's "Sunrise Earth" --an hour of panoramic sunrises shot ...
- Pfizer's Inhaler For Diabetics Fails
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 27, 2007
Exubera--an inhaled insulin product for diabetics that Pfizer forecast would produce ...
- Mattel Puts Polly Pockets Behind Matchbox Cars
Around the Net In Brand Marketing, Thom Forbes - Monday, February 26, 2007
Long after the women's movement prompted equality in playthings, girls are final ...
- Quigo Puts Some Pressure On Google, Yahoo
Around the Net In Brand Marketing, Thom Forbes - Monday, February 26, 2007
A trickle of large media sites like ESPN.com and FoxNews.com have stopp ...
- Hasbro Gets Innovation Clues Through Games
Around the Net In Brand Marketing, Thom Forbes - Monday, February 26, 2007
At Hasbro's game division in East Longfellow, Mass., game designers, marketing manage ...
- Reaching Active Boomers With Edgy Campaigns
Around the Net In Brand Marketing, Thom Forbes - Monday, February 26, 2007
Realizing that the 79 million baby boomers in the U.S. are acti ...
- Dove Contest Winner To Debut At Oscars
Around the Net In Brand Marketing, Thom Forbes - Friday, February 23, 2007
Dove will air the winner of its online contest for women ...
- Car Crushed In GM's Revised Robot Spot
Around the Net In Brand Marketing, Thom Forbes - Friday, February 23, 2007
The "Robot" commercial for General Motors that drew fire for its suicid ...
- Marketers Like Oscar's Audience Reach
Around the Net In Brand Marketing, Thom Forbes - Friday, February 23, 2007
Advertisers who plunked down $1.7 million for a 30-second spot in Sunday ...
- Credit Card Vending Machines Show Sales Increase
Around the Net In Brand Marketing, Thom Forbes - Friday, February 23, 2007
Cadbury Schweppes and MasterCard are testing 750 vending machines in the Dall ...
- Starbucks Continuing To Expand Outside The Store
Around the Net In Brand Marketing, Thom Forbes - Friday, February 23, 2007
Starbucks is increasing its efforts to sell Starbucks pre-made coffee drinks, coff ...
- Brussels Airlines Adds A Dot To Its 'Unlucky' Logo
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 22, 2007
When Brussels Airlines--the successor to the merged SN Brussels and Virgin Express--star ...
- Apple, Cisco Dial Agreement On iPhone
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 22, 2007
Cisco Systems and Apple have settled a six-week dispute by agreeing ...
- A-B Enters Activation Phase
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 22, 2007
Anheuser-Busch's "Here's to Beer" campaign is shifting into its second phase wi ...
- Minnesota Officials Pull Plug On Digital Billboards
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 22, 2007
Officials in Minnetonka, Minn., recently cut the power to two digital billboar ...
- Disney Launching Princess-Inspired Wedding Gowns
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 22, 2007
Walt Disney is teaming with couture bridal designer Kirstie Kelly to crea ...
- Pizza Hut Promotes Viral Video Craze
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 21, 2007
Pizza Hut, Disney and CareerBuilder are all trying to tap into t ...
- Donahoe To Improve eBay Shopping Experience
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 21, 2007
John Donahoe--president of eBay Marketplaces and a likely successor to CEO M ...
- Sales Of Green Construction Materials Boom
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 21, 2007
Green building materials, such as foam insulation and faux wood shingles, a ...
- Ikea Helps Environment: Charges A Nickel For Plastic Bags
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 21, 2007
Ikea is going to charge customers 5 cents for every plastic b ...
- Merck Halts Lobbying Effort For Cervical Cancer Vaccine
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 21, 2007
Bowing to pressure from some parents' groups and doctors, Merck & C ...
- Teenage Mutant Ninja Turtles Happy With McDonald's
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 20, 2007
Pizza may be their favorite food, but Teenage Mutant Ninja Turtles acti ...
- Bank Of America Launches Revised Slogan On Oscars
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 20, 2007
Bank of America will introduce a new branding effort and tagline duri ...
- New Branding Campaign For Fruits And Veggies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 20, 2007
A national branding campaign that encourages consumers to eat more fruits a ...
- LeBron Builds A Site For Kids On Microsoft's MSN
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 20, 2007
Cleveland Cavalier All-Star forward LeBron James is teaming with Microsoft to laun ...
- Sirius, XM Merger Faces High Hurdle
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 20, 2007
The proposed merger of satellite-radio operators XM and Sirius -- if ...
- Attorneys General Ask Bud To Card Bud.TV Users
Around the Net In Brand Marketing, Thom Forbes - Monday, February 19, 2007
Twenty-three state attorneys general have written to Anheuser-Busch to "strongly encourage" ...
- Rolls-Royce Targets Exclusively
Around the Net In Brand Marketing, Thom Forbes - Monday, February 19, 2007
Rolls-Royce Motor Cars Ltd. has a very exclusive target market: People wi ...
- Apple To Wireless Carriers: You're Just A Commodity
Around the Net In Brand Marketing, Thom Forbes - Monday, February 19, 2007
Apple bucked the rules of the cell-phone industry by wresting away contr ...
- JetBlue Formulating Plan To Compensate Stranded Passengers
Around the Net In Brand Marketing, Thom Forbes - Monday, February 19, 2007
JetBlue Airways founder and CEO David G. Neeleman says he will announ ...