- Analysts Mixed On Hershey Production Cuts
Around the Net In Brand Marketing, Thom Forbes - Friday, February 16, 2007
The Hershey Co. said yesterday that a new restructuring plan will mo ...
- G.M. May Produce S.U.V. For Chrysler
Around the Net In Brand Marketing, Thom Forbes - Friday, February 16, 2007
For six weeks, the Chrysler Group and General Motors have been discussi ...
- Architect of Aqua Teen Stunt Says No Harm Intended
Around the Net In Brand Marketing, Thom Forbes - Friday, February 16, 2007
The guerilla marketing devices for Aqua Teen Hunger Force that created hav ...
- Under Armour Signs Deal For Wrigley Field Outfield Wall
Around the Net In Brand Marketing, Thom Forbes - Friday, February 16, 2007
Under Armour has reached a sponsorship agreement with the Chicago Cubs th ...
- Bills To Regulate Tobacco In Congress
Around the Net In Brand Marketing, Thom Forbes - Friday, February 16, 2007
A bill introduced in both the House and Senate yesterday would gra ...
- Volkswagen Jumper Ad Under Fire
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 15, 2007
A new Volkswagen commercial features a guy threatening to jump off ...
- Camel Targets Women With Spinoff Brand
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 15, 2007
R. J. Reynolds is introducing a new variety of Camel cigarettes th ...
- Netflix Teams With Oscars In Viral Video Contest
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 15, 2007
The first 500 people to post videos of themselves on YouTube quoti ...
- Johnson & Johnson Turns To Documentary Making For Drug
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 15, 2007
Johnson & Johnson's Centocor unit will unveil a documentary in theaters ne ...
- Wal-Mart's RFID Tracking Technology
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 15, 2007
Tests are showing that radio-activated tags that Wal-Mart has pushed its supplie ...
- Russell Stover Is Sweet On Gourmet Market
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 14, 2007
Russell Stover candy--long a favorite of the geriatric set--is attempting to upda ...
- Judge Orders Return Of Zyprexa Marketing Papers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 14, 2007
A U.S. District Judge in Brooklyn yesterday ordered that a doctor a ...
- Volkswagen Woos Women With Upscale Products
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 14, 2007
Volkswagen is launching a line of high-end lifestyle products like a cashme ...
- Aflac Gets Its Sales And Marketing Ducks In A Row
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 14, 2007
Jeff Herbert, who joined Aflac as its first CMO last October, ...
- National, Alamo, Thrifty and Dollar May Merge
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 14, 2007
Dollar Thrifty Automotive Group, a unit of DaimlerChrysler, is in early tal ...
- Controversy Over Brit Plan To Sell Viagra OTC
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 13, 2007
Boots, the biggest pharmacy chain in Great Britain, plans to start selli ...
- P&G Shaves Inefficiencies With Gillette's Go-To-Market Plan
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 13, 2007
Go-To-Market Reinvention--a program Proctor & Gamble quietly adopted following its acquisition ...
- Coke Reaches Accord With Bottlers Over Wal-Mart Distribution
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 13, 2007
Coca-Cola has reached an agreement with most of the 56 bottlers th ...
- Toyota Braces For Backlash
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 13, 2007
In an internal report, a top Toyota executive warns that the Japane ...
- J.C. Penney Gets Emotional In New Campaign
Around the Net In Online Marketing, Thom Forbes - Tuesday, February 13, 2007
A new marketing campaign from J.C. Penney will try to create ...
- TrimSpa Shifts Direction After Anna Nicole's Death
Around the Net In Brand Marketing, Thom Forbes - Monday, February 12, 2007
Future advertising for Trim-Spa, the weight-loss supplement company whose ads had featur ...
- Heinz Anticipates Big Ad Outlay Behind Redesigned Bottle
Around the Net In Brand Marketing, Thom Forbes - Monday, February 12, 2007
Heinz--which pulled the plug on its ketchup advertising in 2004--says it wi ...
- Flat-Panel TV Price Wars Launched By Obscure Brand
Around the Net In Brand Marketing, Thom Forbes - Monday, February 12, 2007
On Black Friday last year, Syntax-Brillian of Ontario, Calif., slashed the pri ...
- Payless ShoeSource Buffs Up Its Image
Around the Net In Brand Marketing, Thom Forbes - Monday, February 12, 2007
Payless ShoeSource--the bargain shoe retailer that's seen its fortunes flag in rece ...
- TNS: GM Slashed Ad Spending $600 Million In 2006
Around the Net In Brand Marketing, Thom Forbes - Monday, February 12, 2007
TNS Media Intelligence data shows a falloff in General Motors ad spendi ...
- Product Sampling Firm Signs Deal With High School Coaches
Around the Net In Brand Marketing, Thom Forbes - Friday, February 9, 2007
Octagon Marketing North America has signed a deal with the National Hi ...
- Apple Targets Casual Gamers With New iPod Titles
Around the Net In Brand Marketing, Thom Forbes - Friday, February 9, 2007
Apple, which has lagged behind its competitors in hard-core gaming software, recent ...
- Disney Mini Parks As Stand-Alone Urban Centers
Around the Net In Brand Marketing, Thom Forbes - Friday, February 9, 2007
The Walt Disney Co. is thinking about creating smaller theme parks, ...
- Care Bears Get New Look
Around the Net In Brand Marketing, Thom Forbes - Friday, February 9, 2007
The rejuvenated Care Bears--a concept of the Eighties that has racked ...
- Redskins Owner Purchases Johnny Rockets
Around the Net In Brand Marketing, Thom Forbes - Friday, February 9, 2007
Daniel M. Snyder--a self-made millionaire at 19 who then created and so ...