- 'American Trademarks' Traces the Origins of Our Logo Lust
Around the Net In Brand Marketing, Thom Forbes - Monday, April 12, 2010
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- MasterCard Online Mall Uses Card Data; Retailers Tailor Offers
Around the Net In Brand Marketing, Thom Forbes - Monday, April 12, 2010
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- Palm Said To Be Seeking Bids For The Company
Around the Net In Brand Marketing, Thom Forbes - Monday, April 12, 2010
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- Wal-Mart Reducing Prices On 10,000 Items
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
Wal-Mart is cutting the price on about 10,000 items -- mostly fo ...
- Kmart CMO Discusses Layaway, Value, Teens, Apparel And Price
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
Kmart CMO Mark Snyder chats with Elaine Wong about the company's popul ...
- Toyota Gets Confrontational In Its PR Startegy
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
Toyota has toughed its approach to critics in recent weeks, including t ...
- AT&T Rebranding As Lifestyle Company In New Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
AT&T hopes to change direction in an ambitious new rebranding campaign, "Rethi ...
- Revenge Of The Nerds: How Barbie Got Her Geek On
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
Ann Zimmerman has the story behind the story of why the ne ...
- Selling Minority Students On A Career In Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
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- Gum And Mints Market Still Fresh Despite Economy
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
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- Will Nike Spot Featuring Earl Woods Be Gone Tomorrow?
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 8, 2010
A black-and-white Nike ad featuring the paternalistic voice of Tiger Woods' deceas ...
- United, US Airways Talking; Continental May Be In The Wings
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 8, 2010
United Airlines and US Airways, which have a history of courtship ov ...
- Domino's 'Friends' Strategy Will Embrace Social Media
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 8, 2010
Bill Johnson, Charlie Tames and Scott Shoyer were three guys who didn' ...
- Consumers Give Store Brands High Marks Around The Globe
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 8, 2010
A new global survey about store brands reveals that 87% of consume ...
- Weird Stuff Warehouse Holds History Of Silicon Valley
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 8, 2010
Mike Cassidy reports on a 30,000-square-foot cavern in Silicon Valley called t ...
- Retailers Prep For Consumer Spending
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 8, 2010
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- AT&T Image Campaign Accentuates the Positive, Not Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 8, 2010
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- Spirit To Charge For Carry-On Bags: Bad For Consumers? Or Good?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
Has low-cost Spirit airline travelled to a destination that other carriers m ...
- Movie-Themed Wrap Of Monorail Irks Some Disney World Visitors
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
A flashy ad display wrapped around a Disney World monorail train h ...
- Wealthy Consumers Want Different Relationship With Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
The New Affluents are demanding a new and different kind of relationsh ...
- Some Classic Luxury Brands Thrive In Hard Times
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
Interestingly, Jonathan Tepperman had a report in Newsweek a couple of wee ...
- Rumors: Apple Ready To Launch Into Ad Space
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
Holly Sanders Ware reports that Apple could announce the details of i ...
- Jeff Koons Previews His BMW 'Art Car' Design
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
It's the 17th in BMW's "Art Car" series. Cliff Kuang writes th ...
- Target Adds Recycling Stations To All Stores
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
"We know that eco-friendly living is top-of-mind for our guests, and t ...
- MasterCard Worldwide Names Gangotena CMO; Flanagan Retires
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
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- Sara Lee Answers Clooney's Nespresso Query With Cheaper Coffee
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
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- Sandwich With No Bread: KFC's New Double Down
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
KFC is introducing a Double Down sandwich that consists of two whi ...
- Microsoft Previewing 'Pink' Phone; Apple Readies IPhone OS4
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
Microsoft will formally introduce its "Project Pink" phones early next week, sourc ...
- Five Auto Marketing Chiefs Field Questions On Strategy, Future
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
Jennifer Rooney and Michael Bush took the occasion of the New Yo ...
- 'Feel The Love' Spotlights Crocs' Proprietary Technology
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
Elena Malykhina chats with Ken Chaplin, vp of marketing at Crocs, abo ...