- Nike Takes Away Reebok's NFL Apparel Contract
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
Nike is replacing Adidas AG's Reebok as the official uniform supplier f ...
- HP Wants To Be A Brand That Owns The Consumer Experience
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
"Cloud computing has given way to what might be called 'cloud branding, ...
- Walmart Kicks Off 'Pre-Holiday' Season With Price Cuts On Toys
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
I ought to write an Apple script for this lede by Allis ...
- Marcal Small Steps Declares Itself Official Sponsor Of Fall Foliage
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
...
- Pfizer Acquires Pain Drug Maker King For $3.6 Billion
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
...
- McDonald's Testing Four New Chicken Flatbreads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
...
- Gap Ditches New Logo After Stir On Facebook And Twitter
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 12, 2010
Look, out in the social networks! It's a bird! It's a plan ...
- GM's Buick-GMC May Loan Cars To Build Model Awareness
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 12, 2010
To build awareness, GMC and Buick (which incidentally is the fastest-growing bra ...
- The Elusive McRib Is Set To Make A Six-Week National Run
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 12, 2010
McDonald's McRib sandwich -- a boneless pork patty molded into the sha ...
- Volt Gets Some Jolts Over Just How Electric It Really Is
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 12, 2010
New ads positioning the Chevrolet Volt as a candidate to be yo ...
- Consumers Don't Want To Pay More For Eco-Friendly Products
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 12, 2010
Speaking of the government, Mark Dolliver tells us that while it's a ...
- NYC's Anti-Soda Ads Hit Right In The Gut
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 12, 2010
A video produced for the New York City Health Department makes t ...
- When 50% Off Just Won't Do; Discounts Go As High As 85%
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 12, 2010
...
- Frontier May Seek Marketing Deal With Major Airline
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 12, 2010
...
- KFC Pastes Its Double Down Ad On More Students' Butts
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 12, 2010
...
- Olive Garden Sues T.G.I. Friday's Over 'Never Ending Shrimp'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 12, 2010
...
- Bain's Play Dough Wins Gymboree
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 12, 2010
...
- Guinness Recruits Retired Jocks For Major U.S. Thrust
Around the Net In Brand Marketing, Thom Forbes - Monday, October 11, 2010
Diageo's Guinness unit is introducing two versions of its Irish stout ...
- U.S Cellular's 'Belief Project' Looks To Overhaul Industry's Model
Around the Net In Brand Marketing, Thom Forbes - Monday, October 11, 2010
Noreen O'Leary talks with U.S. Cellular's CEO Mary Dillon and its ...
- Survey: Shoppers On A Budget Will Flock To Wal-Mart
Around the Net In Brand Marketing, Thom Forbes - Monday, October 11, 2010
Consumers will curb spending this holiday season as the unemployment rate hove ...
- Mazda Signals Move Into Upscale, But Not Premium, Lane
Around the Net In Brand Marketing, Thom Forbes - Monday, October 11, 2010
Don Romano, who took over in March as marketing boss of Maz ...
- FTC Cracking Down On Fake Online Reviews
Around the Net In Brand Marketing, Thom Forbes - Monday, October 11, 2010
The blurring lines between advertising and independent Internet reviews have not on ...
- Rihanna Joins 'So Kodak' Campaign For EasyShare Cameras
Around the Net In Brand Marketing, Thom Forbes - Monday, October 11, 2010
...
- Dell Hunts For 'Pockets Of Profitability' In The Tablet Market
Around the Net In Brand Marketing, Thom Forbes - Monday, October 11, 2010
...
- Ironman Extending Brand By Diluting Its Mileage
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
People may feel strongly about Pampers or Pepsi or Pepto-Bismol, but it ...
- Gap Says The Logo Is Real But It Will Crowdsource Going Forward
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
When a new logo for Gap appeared online a few days ag ...
- Meowing The Previously Unmeowable
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
Andrew Adam Newman reports this morning that yet another advertising taboo h ...
- Lady Gaga Flight-Dance Video Wins Publicity For Cebu Air IPO
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
Flight attendants for Philippines carrier Cebu Air dance to the beat ...
- Converse Exchanging Recording Time For Future Consideration
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
Austin Carr reports that Converse is building a studio in Brooklyn call ...
- Papa John's Continues Aggressive NFL Push
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
A deal with the New Meadowlands Stadium brings the New York Gian ...