- Social, WOM, New Products Draw Women To Brands
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
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- Consumer Confidential: Cracking The Customer Code
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
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- Congress Considers Shushing Loud TV Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
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- Sources: IPhone Coming To Verizon. We Really Mean It This Time.
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 7, 2010
Since the dawn of soothsaying, it seems, tech pundits have been predicti ...
- Marketers Among Those Offering Health Advice At Sharecare.com
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 7, 2010
Stuart Elliott reports that a new interactive social network on health a ...
- Beer Distributors Meet Amid Skidding Sales Trends
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 7, 2010
It's a grim time for beer distributors, with total shipments down 2. ...
- FTC Suggests That 'Eco-Friendly' Be Banned From Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 7, 2010
New rules on green marketing proposed by the Federal Trade Commission yesterd ...
- Tesla Opens Its Factory, Shows Off Flat Battery Pack For S Sedan
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 7, 2010
Tesla Motors gave a rare peek inside it its Palo Alto headquarte ...
- McDonald's Puts Its Own Farm, Virtual Prizes On 'FarmVille'
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 7, 2010
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- Gap Asks Consumers To Recycle Their Jeans
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 7, 2010
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- Android Vs. IPhone: Google's OS Surges
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 6, 2010
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- Tesco To Introduce Scan-As-You-Shop Technology
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 6, 2010
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- Retailers Go With Discounts for Halloween
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 6, 2010
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- Wendy's Hopes It's Not Strike Three For Its Breakfast Menu
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 6, 2010
Sixty percent of the fast food industry's growth the past five yea ...
- SunChips Sacrifices Its Noisy Bag To The Roaring Crowd
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 6, 2010
Hundreds of stories online this morning bear the news that Frito-Lay ...
- Eight O'Clock Coffee Crowd-Sources Design Of New Packaging
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 6, 2010
When the 151-year-old Eight O'Clock Coffee decided to update its packaging, ...
- Ford Meeting With Lincoln Dealers To Reduce Size Of Network
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 6, 2010
Ford wants to reduce its Lincoln dealer network by about a thi ...
- Retailers Band Together To Offer Shipping For $79 Annual Fee
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 6, 2010
Dozens of U.S. retailers will offer free, unlimited two-day shipping to the ...
- Feds Investigate Drug Firms Over Bribery Abroad
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
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- Consumers Confused By TV Commercials
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
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- Rattner's Insider Tale Of Auto Rescues Reveals Egos And Mistakes
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
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- S.F. Supervisors Recommend Approval Of Happy Meal Legislation
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
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- Popeyes' Taste Test Campaign Lifts Brand Against KFC
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
Popeyes' "Love that Chicken" ad and event campaign that touted a tas ...
- Cargill Gets Emotional With New Stevia Positioning
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
New ads for Cargill's Truvia zero-calorie sweetener are shifting from an education ...
- Line Extensions Won't Work. Never Have. Never Will. Usually.
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
Al Ries has been saying this for decades: line extensions almost nev ...
- Debit Cards Go To College As Credit Cards Drop Out
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
Debit cards are beginning to replace the formerly ubiquitous credit cards ...
- U.S. Reaches Deal In Credit-Card Antitrust Suit
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
The Justice Department filed a lawsuit against Visa, MasterCard and American Expre ...
- POM's Message Turns From Health Claims To Sex Claims
Around the Net In Brand Marketing, Thom Forbes - Monday, October 4, 2010
POM Wonderful is launching three sensual TV spots today that suggest th ...
- CEO Jeff Smisek Sets Lofty Goals For Merged United Airlines
Around the Net In Brand Marketing, Thom Forbes - Monday, October 4, 2010
Julie Johnsson writes that Jeff Smisek, the Harvard-trained lawyer who became C ...
- Record Number Of Companies Seek Guinness Records Nod
Around the Net In Brand Marketing, Thom Forbes - Monday, October 4, 2010
When Starwood's Sheraton chain wanted to promote a $120 million upgrade ...