- Verizon To Change Mob-Data Plans
Around the Net In Brand Marketing, Thom Forbes - Friday, September 24, 2010
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- Virgin Group Expanding Into Ambitious Upscale Hotel Venture
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
Believing that brand recognition will lure affluent clients, Richard Branson's Virgin Gro ...
- Starbucks Raising Prices On Some Of Its Drinks After All
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
Starbucks says it has to raise prices on some of its larg ...
- Celebrity Endorsements: Rewards Still Outweigh Risks
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
Dean Crutchfield, chief engagement officer at brand experience agency Method, asks wheth ...
- Keller Fay Report: Teens Talk A Lot Amongst Themselves
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
Teenagers "engage in a significantly higher level of word of mouth abo ...
- Nissan Unifying Global Branding Efforts Under New Division
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
Hans Greimel reports that Nissan aims to strengthen its global branding effor ...
- Joyce Beber, Creator Of Ads For Leona Helmsley, Dies At 80
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
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- Home Vid Biz Has Become Quite Baffling To Consumers
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
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- Egg-Recall Hearing Makes Little Headway
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
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- The Rights Stuff: Gillette Adds 20 Years To NFL Deal
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
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- Budweiser To Give Away Beer To Young Folks Who May Never Have Tried It
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
Bruce Horovitz reports that Budweiser is announcing today a national free-sample effo ...
- Gucci Returning To Its Upscale Roots
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
"Every single brand in the universe, especially in this industry, is talki ...
- PepsiCo Renames Sierra Mist To Reflect Natural Ingredients
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
Goodbye, Sierra Mist; hello, Sierra Mist Natural. Elaine Wong reports that PepsiCo' ...
- Mitsubishi Hits The Trails In Search Of Active Young People
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
Mitsubishi is reaching out to its core demo -- active people ...
- L'Oreal's Marc Menesguen Becomes Its First CMO
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
Marc Menesguen, a 25-year veteran of L'Oreal's marketing and general-management ranks, wi ...
- Lincoln Needs Major Changes To Compete In Luxury Market
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
"If Ford doesn't comprehend the scope of the challenge, it doesn't ha ...
- Xerox Takes Wall Street To The Ball Game
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
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- Stores Scramble To Accommodate Budget Shoppers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
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- Toys R Us Releases Hot Toys List; Will Open 600-Plus Temp Shops
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
Dhanya Skariachan reports that Toys R Us is hoping that a wi ...
- FDA Hears Activists' Concerns About 'Frankenfish'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
Activists yesterday threw out their best lines against a genetically modified fi ...
- Sports Teams And Leagues Find Huge Fan Base For Mobile Apps
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
Elizabeth Olson reports that sports teams and leagues are increasingly communicating wi ...
- Most Marketers Ignore An Oversized Demographic
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
More than 68% of Americans are overweight, according to the Centers f ...
- Wal-Mart Will Talk About New Plans For Urban Push With Analysts
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
Wal-Mart will expound on its plans to expand into urban markets wi ...
- Eli Manning QBs Oreo Push With Shaq, But Where Are Others?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
Oreo's Double Stuf Racing League now has a roster that stars El ...
- Bounce Lets Moms Do The Talking
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
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- Dell Promotes From Within As Top Marketer Joins Bazaarvoice
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
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- Toning Shoes May Not Tone, But The Category Is Shaping Up Hot
Around the Net In Brand Marketing, Thom Forbes - Monday, September 20, 2010
Toning shoes have been on the market since at least 1996, Andr ...
- Hyundai Looking To Sell More Than Cars With Luxury Equus
Around the Net In Brand Marketing, Thom Forbes - Monday, September 20, 2010
In November, Hyundai is launching a $55,000-plus sedan called the Equus th ...
- Meanwhile, In Upscale Circles In Detroit ...
Around the Net In Brand Marketing, Thom Forbes - Monday, September 20, 2010
Cadillac is resurgent after four years of sliding fortunes, thanks to t ...
- Samsung Takes A Shot At Apple With Its New Digital Cameras
Around the Net In Brand Marketing, Thom Forbes - Monday, September 20, 2010
The rise of camera-equipped smartphones has put a damper on sales ...