• NASCAR Jumping for Jack
    NASCAR races offer fast cars, superstar drivers, enthusiastic fans, and miles a ...
  • A Little Cold
    Yes, we've heard of point-of-purchase advertising, but point-of-pain? That's what Procter &am ...
  • No More Easy Rider
    New York City's yellow taxis are being outfitted with TV screens th ...
  • Pump It Up
    If you own a car, pumping gas is a fact of lif ...
  • Clean and Green
    The Dallas firm Advercan Inc. is touting its new wood pulp-based, biodegradab ...
  • Rock Around the Ads
    Ayyyy, the fonz would be proud  jukeboxes are back. But forg ...
  • Check-In Ads
    Check in, drop bags, collapse on bed. What does the average hot ...
  • Contact: A Healthy Look
    Step on the scale at your health club, and chances are t ...
  • Contact: Half-Time Bathroom Breaks Pay Off
    Soon after the average baseball fan enters the stadium, stops by t ...
  • McMemories
    McDonald's recently decided to dust off some of its best-loved characters a ...
  • Contact: Remote
    Soon there will come a day when we will sit back ...
  • Canned Rhetoric
    You are hungry, so you go to your local grocery store a ...
  • Scenes From a Mall
    Two teenagers share a bench, a smoke, and a cell phone ...
  • Laying the Groundwork
    Great advertising stops people in their tracks and enthralls them even aft ...
  • Getting to Know the Fans
    The roar of the crowd after a three-pointer is a sweet sou ...
  • The Cupholder Overfloweth
    You have a soft drink in one hand and a bag ...
  • A New Marketing Plane
    Airport security bins have become a fixture in travelers' lives. So markete ...
  • Get a Bob
    It's unlike any other vehicle on the road today. ...
  • Home Showroom away from Home Showroom
    Someone spilled beer on your new boots, nacho cheese is dripping on ...
  • Belly Bombs
    Teletubbies have always creeped me out. I cringe when I see ...
  • Sponsors' Next Act
    It's what radio listeners have always wished for - no more commerci ...
  • Reach Meter
    After countless hours of media planning and buying, the goal is final ...
  • Kid Ad Appeal
    Honey, can you tell me what a commercial is?” I asked ...
  • Contact: Remote Access
    Soon there will come a day when we will sit back ...
  • Brainy Billboards
    You're driving down the highway, minding your business, when suddenly the billboa ...
  • Notes from the Underground
    Realtors have long relied on open houses to sell homes. But op ...
  • A Corporate "I Do"
    From afar, it looks like a marriage made in heaven: Brides a ...
  • Bright Idea
    California's Pacific Gas and Electric (PG&E) recently flipped the switch on wh ...
  • Contact: Sold American
    It ain't exactly TicketMaster-Live Nation, but when country crooners Rascal Flatts Americ ...
  • Acing the Competition
    In an effort to make an impact with an advertising budget f ...