- Quibi Launches In Middle Of Pandemic, But Long-Term Prospects Are Solid
TV Watch, Wayne Friedman - Tuesday, April 7, 2020
Ten major TV and advertising marketers have signed onto Quibi with t ...
- Recent TV Usage Due To COVID-19 Is Climbing More Slowly
Television News Daily, Wayne Friedman - Friday, April 3, 2020
Total Use of Television usage for persons two years and older ...
- Political Advertising Sees Slowdown, Digital Remains Stable
Television News Daily, Wayne Friedman - Friday, April 3, 2020
President Trump was the top digital political advertiser March 22-28, spending $1 ...
- Facebook Makes $100 Million Offer To Local TV Hard Hit By COVID-19
TV Watch, Wayne Friedman - Monday, April 6, 2020
Is this just Facebook looking to make more amends, given its pa ...
- Fox, Discovery, AMC To See Mostly Double-Digit Ad Declines For 2020: Analyst Estimate
Television News Daily, Wayne Friedman - Thursday, April 2, 2020
Fox Corp, Discovery Inc. and AMC Networks will see sharply lower ...
- Shifting Prime Time: Global Daytime Streaming Soars, Evening Streaming Slips
Television News Daily, Wayne Friedman - Thursday, April 2, 2020
Overall streaming video is soaring as well as in specific dayparts, li ...
- T-Mobile Starts Free Promo With Mobile Video Platform Quibi
Television News Daily, Wayne Friedman - Friday, April 3, 2020
The newly expanded communications company will offer the service free for t ...
- Russian Trolls Are Still Contaminating Media
TV Watch, Wayne Friedman - Friday, April 3, 2020
If you are a manager at the Internet Research Agency in S ...
- Premium Streaming Continues To Climb -- Netflix Still Tops, YouTube Is Next
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
Total streaming minutes were up 22% to 156 billion minutes for t ...
- Daytime TV Set Use -- And Viewing -- Climbs
Television News Daily, Wayne Friedman - Wednesday, April 1, 2020
In some select TV markets -- New York, Dallas, Atlanta, Minneapolis, Sacramen ...
- Cable, Broadband Companies To See 'Relatively Stable' Business Through COVID-19 Crisis: Moody's
Television News Daily, Wayne Friedman - Wednesday, April 1, 2020
Compared to the U.S. economy as a whole, cable TV operator/broadband compani ...
- Former Senior Hulu Exec Jason Kilar Named CEO, WarnerMedia
Television News Daily, Wayne Friedman - Wednesday, April 1, 2020
Kilar succeeds John Stankey, who was promoted to president/COO, AT&T last yea ...
- Correction: U.S. GDP Projection For Cable Economy
Television News Daily, Wayne Friedman - Thursday, April 2, 2020
A cable/broadband estimate should have been that of U.S. Gross Domestic Produ ...
- TV's Shift To Digital Has Greatly Accelerated, And It Changes Everything
TV Watch, Wayne Friedman - Thursday, April 2, 2020
Home entertainment has sharply risen as the out-of-home entertainment business -- mov ...
- Shipments Of TV Sets Now Projected To Sink By 9% This Year
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
Global TV sets shipped to retailers are now forecast to drop ...
- U.S. Marketers Ramping Up COVID-19-Themed Commercials
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
From Feb. 26 through March 26, over a quarter of 95 differe ...
- Trump's TV Ratings Make Him The Star Of The COVID-19 Show. Just Ask Him
TV Watch, Wayne Friedman - Wednesday, April 1, 2020
More than 4,000 U.S citizens are dead in a pandemic that sho ...
- Video Streamers Maintain High National TV Spend, New Launches
Television News Daily, Wayne Friedman - Monday, March 30, 2020
As more stay-at-home state orders are issued -- and amidst TV analyst ...
- IAB Reschedules NewFronts For Mid-June
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
NewFront presentations from a number of digital media companies, which had be ...
- Trump Threatens TV Stations Airing PAC Ads
TV Watch, Wayne Friedman - Tuesday, March 31, 2020
His campaign issued a cease-and-desist letter to TV stations running an ...
- Social Media, Local TV News Are Top COVID-19 Information Sources, Trust Issues Remain
MediaDailyNews, Wayne Friedman - Friday, March 27, 2020
Social media is just ahead of local TV news as the t ...
- NBCU Starts Massive COVID-19 PSA TV Effort With Talent, Marketers, Ad Tech
Television News Daily, Wayne Friedman - Friday, March 27, 2020
Over a dozen marketers and ad-tech companies have donated commercial airtime, servi ...
- Premium 'Theatrical' Movies At Home For $20? Price And Perception May Collide
TV Watch, Wayne Friedman - Monday, March 30, 2020
TV and movie business executives don't understand consumers' monthly pocketbooks and the ...
- TV Ad Revenues To See Sharp 40% Decline in 2Q, Moderating Drops Through 2020
Television News Daily, Wayne Friedman - Thursday, March 26, 2020
Bernstein Research estimates a "base case" scenario -- one where Q1 20 ...
- Nielsen: Total TV Usage Up 18% In Recent Week
Television News Daily, Wayne Friedman - Thursday, March 26, 2020
Nielsen says total TV usage from March 16-22 is up 18% v ...
- What's The Outlook For The Media Supply-And-Demand Formula?
TV Watch, Wayne Friedman - Friday, March 27, 2020
TV-focused marketers already sense there will be a sizable drop in spendin ...
- Scatter TV Ad Demand Slows, Raising Upfront Demand Concerns
Television News Daily, Wayne Friedman - Wednesday, March 25, 2020
Major brand marketers' planned network TV media dollars are shifting to wh ...
- It's Not Just Streaming -- Viewing On Premium Cable Networks Rises
Television News Daily, Wayne Friedman - Wednesday, March 25, 2020
HBO, HBO2, Showtime, Showtime2, Starz and Starz Encore collectively have seen mo ...
- Younger Viewers Watch More Local TV, Given COVID-19 News
TV Watch, Wayne Friedman - Thursday, March 26, 2020
To keep these viewers long-term, local TV newscasts may need to redefi ...
- Nielsen: Local TV News Viewing Rising Due To COVID-19
Television News Daily, Wayne Friedman - Tuesday, March 24, 2020
Viewership in the top 25 markets rose 7% overall among those ...