- How Does Peacock Benefit NBC TV Affiliates? Not So Much
TV Watch, Wayne Friedman - Thursday, July 16, 2020
Peacock offers a no ad-share arrangement, unlike what NBC has with i ...
- U.S. Streaming Minutes Up 85% From Late March Through Early June
Television News Daily, Wayne Friedman - Tuesday, July 14, 2020
Streaming minutes increased 131% in late March/early April vs. the same peri ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind Effort
Television News Daily, Wayne Friedman - Tuesday, July 14, 2020
OneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery ...
- Washington Redskins To Change Name, TV Marketers' Pressure At Work
TV Watch, Wayne Friedman - Wednesday, July 15, 2020
The team owner said he would not change the name seven yea ...
- Pay TV Ad Revenue Per User Inches Up In Q1, With Promise Of Advanced Ad Growth
Television News Daily, Wayne Friedman - Monday, July 13, 2020
Traditional and new pay TV companies have seen average ad revenues p ...
- Early HBO Max Viewing Results: 'Joker,' 'Friends,' 'Game of Thrones' Most Popular
Television News Daily, Wayne Friedman - Monday, July 13, 2020
Nearly seven weeks post-launch, HBO Max initial viewing is mostly comprised ...
- Connected TV Grabs The Moment
TV Watch, Wayne Friedman - Tuesday, July 14, 2020
But don't forget about mobile video viewing. Many believe it hasn't reach ...
- National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates
Television News Daily, Wayne Friedman - Friday, July 10, 2020
Total political advertising from all marketers was $5.2 million in the la ...
- TV Network Execs Upset Over Delay Of OOH Integration Into National TV Nielsen Metric
Television News Daily, Wayne Friedman - Friday, July 10, 2020
TV network sales execs are up in arms over Nielsen's announcement th ...
- Broadcast Nets' Summertime Viewing Sinks With Double-Digit Declines, But Univision Sees Growth
Television News Daily, Wayne Friedman - Friday, July 10, 2020
This is the first time Univision has led in 18-34 viewers f ...
- Nielsen Retracts Decision To Delay Out-Of-Home Viewing In National TV Measure
Television News Daily, Wayne Friedman - Friday, July 10, 2020
Nielsen has reversed its decision on out-of-home viewing and will go ahe ...
- Does Peacock Need Roku And Amazon Fire? The Rub Is Ad Inventory, Data Sharing
TV Watch, Wayne Friedman - Monday, July 13, 2020
TV advertising -- even given the pandemic -- is still a platfo ...
- Young Adults Interested In Protest and COVID-Related News, Much Less In Presidential Election
MediaDailyNews, Wayne Friedman - Thursday, July 9, 2020
Young adults 18-29 are much more interested in protest vs. election-related ne ...
- Top Game, Reality Shows Climb In Viewership This Summer Vs. Losses A Year Ago
Television News Daily, Wayne Friedman - Thursday, July 9, 2020
The four top returning game shows and one reality competition series wi ...
- Should Amazon, Netflix Buy A Movie Theater Chain?
TV Watch, Wayne Friedman - Friday, July 10, 2020
A Bank of America analyst deems this is a good move, sin ...
- Virtual Pay TV Service fuboTV Grows Revenues By Nearly 80% In Q1
Television News Daily, Wayne Friedman - Wednesday, July 8, 2020
Much of fuboTV's growth comes from subscription revenue -- up 74% ...
- Shepard Smith, Former Fox News Anchor, To Lead CNBC Prime-Time News Show
Television News Daily, Wayne Friedman - Wednesday, July 8, 2020
The former Fox News Channel anchor will lead a general news prime-ti ...
- Loud TV In Bars Is Dangerous In The Time Of COVID-19
TV Watch, Wayne Friedman - Thursday, July 9, 2020
Loud music or TV at restaurants and/or bars can force those speaki ...
- Nielsen Will Lay Off 3,500 In Cost-Cutting Restructuring Plan
MediaDailyNews, Wayne Friedman - Tuesday, July 7, 2020
The total restructuring charge for this year will now be $150 milli ...
- 18- To-34-Year-Olds Will Pay Comparable, Higher Movie Ticket Prices For Streaming New Movies: Study
Television News Daily, Wayne Friedman - Wednesday, July 8, 2020
Sixty-seven percent of 18- to-34-year-olds said they would "definitely/probably" pay $15 ...
- Movie, TV Testing Company Screen Engine/ASI Deepens Marketing Efforts Around Word-Of-Mouth Influencers
Television News Daily, Wayne Friedman - Wednesday, July 8, 2020
Screen Engine/ASI is partnering with audience solutions and consumer data company Dstille ...
- Netflix Defies Odds, Finances Soar Without Ads
TV Watch, Wayne Friedman - Wednesday, July 8, 2020
Pre-COVID-19, speculation suggested Netflix would offer ads. On Monday, Netflix's publicly trad ...
- Ben Tatta, 605 Co-Founder, Named President, Standard Media Index
Television News Daily, Wayne Friedman - Monday, July 6, 2020
Tatta, formerly a senior exec at 605 and Cablevision Media Sales, w ...
- Disney+ Spends $8.2 Million In 'Hamilton' National TV Advertising, App Downloads Surge
Television News Daily, Wayne Friedman - Monday, July 6, 2020
Since June 14, Disney placed $8.2 million in TV spending over so ...
- Walmart Goes To The Drive-In, Uses Parking Lots For Entertainment
TV Watch, Wayne Friedman - Tuesday, July 7, 2020
Walmart is teaming with Tribeca Partners to expand Tribeca's drive-in summer seri ...
- General Interest, Non-News Cable Nets See Q2 Viewing Declines, 3 Discovery Nets See Increase
Television News Daily, Wayne Friedman - Thursday, July 2, 2020
Entertainment, sports and general interest cable nets took major hits in Q ...
- Virtual Pay TV May Become 'A La Carte' TV
TV Watch, Wayne Friedman - Monday, July 6, 2020
As prices for streamers rise, consumers may rethink their TV preferences. ...
- Disney Media Networks Strikes 'Product Reveal' Branded Content Deal With Ford Motor
Television News Daily, Wayne Friedman - Thursday, July 2, 2020
The branded content deal with Ford Motor Company is a "first-ever, prime-ti ...
- Major News Stories Pushed Cable TV News Networks Higher
Television News Daily, Wayne Friedman - Wednesday, July 1, 2020
With big new stories on COVID-19 and nationwide protests, the three maj ...
- NBCU's Peacock Strikes Non-Exclusive Deal With ViacomCBS For TV Shows, Movies Ahead Of Launch
Television News Daily, Wayne Friedman - Wednesday, July 1, 2020
The deal will bulk up Peacock's TV and movie content at laun ...