- Future Of TV Stations Includes Different Ad Prospects
TV Watch, Wayne Friedman - Friday, September 29, 2017
Local TV station groups have a lot to be happy about ...
- Pay TV Still Too Pricey
Television News Daily, Wayne Friedman - Wednesday, September 27, 2017
With cord-cutting an ongoing worry, pay TV providers are plagued by ...
- TV Benefits From Social Media Buzz
Television News Daily, Wayne Friedman - Wednesday, September 27, 2017
Social media activity continues to grow -- and ad-supported TV continues ...
- TV's Supply-And-Demand NFL Formula: Take A Knee Or Stand
TV Watch, Wayne Friedman - Thursday, September 28, 2017
Some polls suggest TV consumers want to see just the game ...
- comScore Launches Activation Product For Created Audience Segments
MediaDailyNews, Wayne Friedman - Tuesday, September 26, 2017
comScore is launching a product to help marketers find and "activate" audien ...
- Target Signs Onto NBCU's Self-Serve Programmatic TV Option
Television News Daily, Wayne Friedman - Tuesday, September 26, 2017
The deal, which the companies say is the first of its kin ...
- AdMore Inventory Available In Mediaocean Systems
Television News Daily, Wayne Friedman - Tuesday, September 26, 2017
Inventory from 1,200 local station and national network tv affiliates will ...
- Fall TV Shows Debut, 'Sheldon' Earns Comedy Stripes
TV Watch, Wayne Friedman - Wednesday, September 27, 2017
CBS' "Sheldon" is the most-watched comedy premiere since the net's "2 Bro ...
- Local TV Broadcast Advertising Declines Among Core Advertisers
Television News Daily, Wayne Friedman - Monday, September 25, 2017
Pivotal Research Group estimates traditional, linear local TV broadcast advertising -- excludi ...
- Simulmedia Signs Neustar For Verification
Television News Daily, Wayne Friedman - Monday, September 25, 2017
TV advertising-tech platform Simulmedia has inked a deal with real-time information provid ...
- Trump Engages In Locker Talk, NFL And TV Advertisers Back Free Speech
TV Watch, Wayne Friedman - Tuesday, September 26, 2017
President Trump has recently called for NFL players to be fired ...
- CBS Signs Up For Nielsen's OOH Service
Television News Daily, Wayne Friedman - Friday, September 22, 2017
The deal provides CBS with out-of-home viewing data, which include ratings f ...
- Nielsen Sues comScore Over PPM Deal For New TV Service
Television News Daily, Wayne Friedman - Friday, September 22, 2017
A 2014 agreement between Nielsen and comScore only gave comScore the abili ...
- As Facebook Pushes Political Ad Transparency, Will Linear TV Seek More?
TV Watch, Wayne Friedman - Monday, September 25, 2017
In the future of addressable TV advertising, traditional, linear TV viewers m ...
- U.S. Ads Down In August, But Up 2.4% Year-To-Date
MediaDailyNews, Wayne Friedman - Thursday, September 21, 2017
U.S. advertising revenues in August took an expected hit -- down ...
- NFL Ratings Sink In Second Week Of Season
Television News Daily, Wayne Friedman - Thursday, September 21, 2017
NFL games took another hit -- prompting some anxious reactions from med ...
- The Trade Desk Starts Connected TV Audience Targeting, Attribution
Television News Daily, Wayne Friedman - Thursday, September 21, 2017
Advertisers on The Trade Desk platform can now do targeted TV bu ...
- Canoe Hits 100 Billion TV Commercials For VOD Programming
Television News Daily, Wayne Friedman - Thursday, September 21, 2017
For the full year ended in 2016, Canoe said it handled 17 ...
- Will Cable's Digital Efforts Hit A Wall?
TV Watch, Wayne Friedman - Friday, September 22, 2017
Traditional TV companies moving into digital seems like a no-brainer. But ev ...
- Advertisers To Upfronts: More Info On Content, Cross-Platform Data
Television News Daily, Wayne Friedman - Wednesday, September 20, 2017
A recent survey by Advertiser Perceptions found the top two content deman ...
- TV News Viewership Expands, MSNBC's Numbers Soar
Television News Daily, Wayne Friedman - Thursday, September 21, 2017
National TV news viewing is still climbing year-to-date -- up 11%, althou ...
- Do Major TV Sports Retain High Value?
TV Watch, Wayne Friedman - Thursday, September 21, 2017
TV networks depend on big professional sports, but license fees are provi ...
- NBCU, Time Warner, Viacom Tops In August Program, Commercial Share
Television News Daily, Wayne Friedman - Tuesday, September 19, 2017
NBCU pulled in a 15.3% share of all viewers, aggregating all i ...
- TV Stations' Ad Revenues Forecast To Sink 6.5% In 2017
Television News Daily, Wayne Friedman - Tuesday, September 19, 2017
The drop is somewhat expected, due to unfavorable comparisons to the previo ...
- ESPN Likes Anchors With Opinions, Until They Get Political
TV Watch, Wayne Friedman - Wednesday, September 20, 2017
Perhaps the biggest irony surrounding ESPN anchor Jemele Hill, and the subseque ...
- Streaming TV Services Up Production Budgets
Television News Daily, Wayne Friedman - Monday, September 18, 2017
For 2017, Netflix is projected to spend $5.8 billion on TV producti ...
- Emmy Viewership Is Flat, Key Viewer Demo Loses Ground
Television News Daily, Wayne Friedman - Monday, September 18, 2017
Nielsen says the Sunday awards ceremony posted a 0.9% increase to 11 ...
- Flexible NFL May Accommodate TV Ads Of Various Lengths
TV Watch, Wayne Friedman - Tuesday, September 19, 2017
Shorter six-second TV ads -- largely thanks to YouTube -- seem ...
- VAB Claims Cord-Cutting No Big Deal
Television News Daily, Wayne Friedman - Friday, September 15, 2017
Subscribers for the pay TV business --- cable, satellite, and telco ...
- Kids' TV Viewing Records Big Declines
Television News Daily, Wayne Friedman - Friday, September 15, 2017
Bernstein Research says "average audiences on kids' networks are literally half ...