- Better Branded Entertainment Metrics Are Coming
TV Watch, Wayne Friedman - Wednesday, February 7, 2018
Branded entertainment continues to be a growing business. But for many, the ...
- Super Bowl Scores $414 Million In Advertising
Television News Daily, Wayne Friedman - Monday, February 5, 2018
This year's Super Bowl posted a slight decline in TV viewership vers ...
- Comcast Considers Bid For Fox TV/Movie Businesses
Television News Daily, Wayne Friedman - Monday, February 5, 2018
Disney, in turn, is reportedly preparing to top a Comcast bid, ...
- High-Action Super Bowl Lulls With Lower TV Viewers
TV Watch, Wayne Friedman - Tuesday, February 6, 2018
Viewership in the Super Bowl slipped 7% to a Nielsen preliminary 103 ...
- Local Mobile Ads Soar, Growth Forecast To Surpass Traditional Media Ads
MediaDailyNews, Wayne Friedman - Friday, February 2, 2018
Local advertising on mobile devices is estimated to show continued strong grow ...
- CBS, Viacom Start Committees To Consider Merger
Television News Daily, Wayne Friedman - Friday, February 2, 2018
The companies, which split as publicly traded stocks in early 2006 aft ...
- Charter Shows Gains In Pay TV Subscribers, Revenues
Television News Daily, Wayne Friedman - Friday, February 2, 2018
Charter gained 2,000 subscribers in the fourth quarter of 2017 -- vers ...
- Upfront Presentations Are Fewer, But Still Need TV Hype
TV Watch, Wayne Friedman - Monday, February 5, 2018
Upfront presentation fatigue has finally hit the digital media space. Will media-buyi ...
- AT&T Grows DirecTV Now; Video Satellite/Fiber-Based Platforms Slip
Television News Daily, Wayne Friedman - Thursday, February 1, 2018
AT&T says the DirecTV Now streaming service gained business from "cord-cutters" a ...
- Time Warner Revenues Up 9% In Q4
Television News Daily, Wayne Friedman - Thursday, February 1, 2018
Time Warner's Turner TV unit had slight improvements in advertising revenues a ...
- Sinclair Signs With Nielsen, Maintains comScore Connection
Television News Daily, Wayne Friedman - Thursday, February 1, 2018
The new deal with Nielsen includes measurement for Sinclair's local stations, digit ...
- Is Facebook's Local Media Push Good For TV Networks?
TV Watch, Wayne Friedman - Friday, February 2, 2018
Facebook has issues when it comes to fake news, especially dubious conte ...
- Fox Wins 'Thursday Night Football' From CBS, NBC
Television News Daily, Wayne Friedman - Wednesday, January 31, 2018
Fox has agreed to pay $550 million per year through the 20 ...
- Fox, TV Groups Take Stock Hits
Television News Daily, Wayne Friedman - Wednesday, January 31, 2018
Some TV station-based media stocks -- 21st Century Fox and major independe ...
- Digital Video Ad Revs Forecast To More Than Double On YouTube, Facebook
Digital News Daily, Wayne Friedman - Tuesday, January 30, 2018
Advertising spend on YouTube and Facebook will hit $37 billion by 202 ...
- NFL Remains A Top-Rated Program
Television News Daily, Wayne Friedman - Tuesday, January 30, 2018
Of the top 100 telecasts last year, 66 were regular-season NFL gam ...
- Twitter Scam: Fake Followers. Can You Buy Fake TV Fans, Too?
TV Watch, Wayne Friedman - Wednesday, January 31, 2018
As social media metrics become indicators of popularity, they take on ...
- Mar Tech Firm 4C Insights Completes Data Integration Deal With Inscape
Television News Daily, Wayne Friedman - Monday, January 29, 2018
Vizio's Inscape has access to some 7.7 million TV sets and device ...
- Grammys: Viewership Dives; Advertising Revenues Remain Stable
Television News Daily, Wayne Friedman - Monday, January 29, 2018
"The 60th Grammy Awards" pulled in $81.1 million in national TV revenu ...
- What Does More TV News Consumption Mean For Consumers?
TV Watch, Wayne Friedman - Tuesday, January 30, 2018
TV viewers want to know more about current news. But given the ...
- Movie Theater Business Still Big With Millennials
MediaDailyNews, Wayne Friedman - Friday, January 26, 2018
Millennials and younger "generation Z" ages 6 to 34 represent over ha ...
- Comcast Hires Strong As President, Consumer Services
Television News Daily, Wayne Friedman - Friday, January 26, 2018
With the appointment of Dana Strong, Comcast now has a head ...
- Viewers Take Political Sides On Brands
TV Watch, Wayne Friedman - Monday, January 29, 2018
TV networks, restaurants, sports -- brand favorability is often determined by politic ...
- 2017 Media Deals Up, But Total Dollar Volume Sinks
MediaDailyNews, Wayne Friedman - Thursday, January 25, 2018
The largest deal came in the film/TV content subcategory -- Walt Disney ...
- NFL Regular-Season TV Ads Dipped In 2017
Television News Daily, Wayne Friedman - Thursday, January 25, 2018
Among four TV networks -- CBS, NBC, Fox, and ESPN (not includi ...
- XFL Football Is Coming Back To TV
TV Watch, Wayne Friedman - Friday, January 26, 2018
Vince McMahon, the wrestling impresario/CEO of WWE, is trying again -- wi ...
- NBC's Q4 Ad Revs Fluctuate: Broadcast Drops, Cable Up
Television News Daily, Wayne Friedman - Wednesday, January 24, 2018
NBCUniversal broadcast advertising revenues dropped by 6.5% in the fourth quarter ...
- TV News Programs Only Growth Ad Category In 2017
Television News Daily, Wayne Friedman - Wednesday, January 24, 2018
Across all TV platforms, TV news climbed 4.1%, with entertainment programming virtual ...
- Murdoch To Facebook: Pay Us Like Comcast Does
TV Watch, Wayne Friedman - Thursday, January 25, 2018
For a long time, Facebook has said it isn't a news organizatio ...
- Global Advertising Forecast To Rise Nearly 5% In 2018
MediaDailyNews, Wayne Friedman - Tuesday, January 23, 2018
Worldwide advertising is expected to rise nearly 4.7% to $572 billion th ...