- Digital Media Advertising To See Q3 Double-Digit Growth
Digital News Daily, Wayne Friedman - Thursday, October 12, 2017
The big four ad revenue-producing digital media companies -- Google, Facebook, Twitt ...
- A+E Realigns Ad Sales For Better Cross-Platform Results
Television News Daily, Wayne Friedman - Thursday, October 12, 2017
Looking to boost its cross-platform ad-selling efforts, A+E Networks has realigned i ...
- New Linear TV Packages Won't Carry A La Carte Networks
TV Watch, Wayne Friedman - Friday, October 13, 2017
Traditional public battles between big cable-centric network companies and pay TV provide ...
- Fox Stock Falls On U.S. World Cup Defeat
Television News Daily, Wayne Friedman - Wednesday, October 11, 2017
The stock price of 21st Century Fox was down on Wednesday, ...
- Former Comcast Ad Exec Walsh Heads To Viamedia
Television News Daily, Wayne Friedman - Wednesday, October 11, 2017
Walsh will oversee and develop the company's digital, addressable and cross-screen advertisi ...
- Should The National Anthem Be Played For All TV Events?
TV Watch, Wayne Friedman - Thursday, October 12, 2017
When thinking about the national anthem and sports, one needs to ha ...
- Lack Of People-Based Ad Metrics Slows Data Analysis
MediaDailyNews, Wayne Friedman - Tuesday, October 10, 2017
Marketing executives say a lack of people-based measurement makes it more difficu ...
- New Broadcast TV Season, Same Ratings Declines
Television News Daily, Wayne Friedman - Tuesday, October 10, 2017
After two weeks of the new season, traditional broadcast TV network viewersh ...
- Should Digital Marketing Employ TV Standards?
TV Watch, Wayne Friedman - Wednesday, October 11, 2017
Watch how you ruminate, obfuscate or opine on issues on your favori ...
- MoffettNathanson Downgrades Scripps Networks' Ad Projections
Television News Daily, Wayne Friedman - Monday, October 9, 2017
MoffettNathanson Research now projects flat U.S. ad revenue results for Scripps ...
- Viacom, Discovery Stocks Sink On Weak Revenue Estimates
Television News Daily, Wayne Friedman - Monday, October 9, 2017
Viacom's stock closed down 6.4% to $25.41 on Monday, while another cab ...
- With TV As A Rival, Can Movie Chains Gain Ground This Fall?
TV Watch, Wayne Friedman - Tuesday, October 10, 2017
Movie theaters are seeing a decrease in attendance and box-office revenues, a ...
- ABC's Promo Push Clicks, Delivers 'Good Doctor' Results
Television News Daily, Wayne Friedman - Friday, October 6, 2017
ABC spent far more time with on-air TV show promotions this summ ...
- Following Price Hikes, Netflix Adds Stock Price Gains
Television News Daily, Wayne Friedman - Friday, October 6, 2017
Few media companies could keep pace with Netflix's two-day stock market gain ...
- Trump Wants To Investigate Journalism -- Bring It On
TV Watch, Wayne Friedman - Monday, October 9, 2017
Donald Trump accuses major TV networks of fake news. To be tak ...
- Traditional Media Platforms Tout Brand Safety, Score Higher ROI
Digital News Daily, Wayne Friedman - Thursday, October 5, 2017
A new survey says longtime traditional media partners' digital platforms score hi ...
- Netflix Stock Rises, Along With Prices
Television News Daily, Wayne Friedman - Thursday, October 5, 2017
Netflix will raise its prices on average by 8% to an avera ...
- Binge-Watching Impacting Live TV Stats
TV Watch, Wayne Friedman - Friday, October 6, 2017
Nearly three-quarters -- 73% -- of Americans say they binge-watch, including 9 ...
- Shorter-Duration TV Commercials On The Rise
Television News Daily, Wayne Friedman - Wednesday, October 4, 2017
Nielsen says the duration of TV commercials is increasingly growing shorter. ...
- Fewer Branded Product Placements Appear On Broadcast Networks
Television News Daily, Wayne Friedman - Wednesday, October 4, 2017
In the 2016-2017 TV season, there were 4% fewer on-screen brands ...
- Are Media, Tech Companies Merging Into One Entity?
TV Watch, Wayne Friedman - Thursday, October 5, 2017
While TV commercials are a standard -- and easy for big lega ...
- Media/Marketing Deals Rise In Q3
MediaDailyNews, Wayne Friedman - Tuesday, October 3, 2017
Media, marketing and technology merger-and-acquisition deals and total dollar volume continued ...
- YouTube TV Is Presenting Sponsor Of World Series
Television News Daily, Wayne Friedman - Tuesday, October 3, 2017
YouTube TV will be the main World Series sponsor, with regular ...
- Future Ad Battles: TV Vs. Digital
TV Watch, Wayne Friedman - Wednesday, October 4, 2017
National TV ads may be facing a stronger rival in digital. The ...
- Binge Viewing Popular On Hulu
Television News Daily, Wayne Friedman - Monday, October 2, 2017
Hulu says 60% of its viewers watch multiple episodes of a seri ...
- ABC Is Most Aggressive Network In Promoting Fall Shows
Television News Daily, Wayne Friedman - Monday, October 2, 2017
Since the first week in July, Kantar Media says ABC has r ...
- Social Media Ads Can't Pass The TV Test
TV Watch, Wayne Friedman - Tuesday, October 3, 2017
Can you tell what is a Russian-backed fake news/message? It may n ...
- Netflix Loses Some Studio Content, Gains With In-House TV Shows
Television News Daily, Wayne Friedman - Friday, September 29, 2017
In June, Netflix had 14 newer TV series on the air ...
- Social Media Delivers Sponsored Ad Revenues For TV Stations
Television News Daily, Wayne Friedman - Friday, September 29, 2017
Social media could bring in some $1.4 billion in sponsored-advertising revenue f ...
- Roku Stock Price Soars Day After IPO
Television News Daily, Wayne Friedman - Friday, September 29, 2017
On Thursday, over-the-top (OTT) TV set-top-box maker Roku witnessed nearly a 7 ...