- Trump Lobs Latest TV Attack At ESPN
TV Watch, Wayne Friedman - Monday, September 18, 2017
For the better part of a year or so, President Trump a ...
- Cable News Records Viewing Hikes
Television News Daily, Wayne Friedman - Thursday, September 14, 2017
In the top TV markets, Nielsen says cable TV networks are posti ...
- CBS' Scatter TV Sales Remain Strong
Television News Daily, Wayne Friedman - Thursday, September 14, 2017
CBS doesn't anticipate any softening of the national TV advertising market ...
- With Lower Movie Attendance, TV May Help Boost Revenue
TV Watch, Wayne Friedman - Friday, September 15, 2017
When it comes to the immediacy of entertainment, theatrical movies may ...
- AT&T Talks Bigger Addressable Advertising After Time Warner Purchase
Television News Daily, Wayne Friedman - Wednesday, September 13, 2017
With the expected $85.4 billion deal for Time Warner soon to clos ...
- Real-Time Content May Hold Key To TV's Future
TV Watch, Wayne Friedman - Thursday, September 14, 2017
The future for TV stations may not be about entertainment programming ...
- Local Digital TV Sports Network Stadium Begins Operation
Television News Daily, Wayne Friedman - Tuesday, September 12, 2017
Distributed by the Sinclair Broadcast Group, Stadium will initially be available ...
- Tremor Video Changes Name To Telaria, Focuses On Sell-Side Programmatic Video
Television News Daily, Wayne Friedman - Tuesday, September 12, 2017
The rebranding underscores a new focus: the sell-side programmatic video business. Jennif ...
- Hulu Kicks Off Marketing Campaign For Live 'Audience' TV Service
Television News Daily, Wayne Friedman - Tuesday, September 12, 2017
The campaign's four national TV spots, which will roll out through Decembe ...
- Total 2017 U.S. TV Ad Spend Forecast As Flat
Television News Daily, Wayne Friedman - Wednesday, September 13, 2017
Following other big media agencies' advertising downgrades, eMarketer is lowering its estimat ...
- Do Consumers Want A Cable Network-Only Digital TV Service?
TV Watch, Wayne Friedman - Wednesday, September 13, 2017
Philo, a new service of live, linear digital networks, will be cable-on ...
- Broadcast-Only TV Homes Add Younger Viewers
Television News Daily, Wayne Friedman - Monday, September 11, 2017
Over the last five years, broadcast-only TV homes have risen 41% ...
- NFL TV Networks See Generally Higher CPMs
Television News Daily, Wayne Friedman - Monday, September 11, 2017
CBS, Fox and NFL Network had major gains among adult 25-54 viewe ...
- Netflix Ups Marketing Budget To $1 Billion
TV Watch, Wayne Friedman - Tuesday, September 12, 2017
Netflix plans to add 20 new TV shows and movies to i ...
- Hurricane Disasters Could Accelerate Changes In Pay TV Business
Television News Daily, Wayne Friedman - Friday, September 8, 2017
Hurricanes Harvey and Irma could have a significant effect on the p ...
- TV Network Consortium Adds Members, Makes Gains In Advanced Audience Targeting
Television News Daily, Wayne Friedman - Friday, September 8, 2017
The Advanced Target Standards Group now has 12 TV network owners a ...
- Facebook, Twitter Political Ads Should Mimic TV Rules
TV Watch, Wayne Friedman - Monday, September 11, 2017
The new state of social media carries specific problems, such as h ...
- Roku To Launch Its Own Free Movie Channel
Television News Daily, Wayne Friedman - Thursday, September 7, 2017
The Roku Channel will have, on average, about half the advertising ...
- Media Stocks Sink, Comcast Warns Of Subscriber Loss
Television News Daily, Wayne Friedman - Thursday, September 7, 2017
Concerns over accelerating cable TV subscriber losses sparked a steep sell-off ...
- Can A Website Make Or Break A New TV Show?
TV Watch, Wayne Friedman - Friday, September 8, 2017
Pre-theatrical movie marketing, promotion and critical reviews are key for new theatric ...
- Higher Ratings Forecast For NFL Prime-Time Shows
Television News Daily, Wayne Friedman - Wednesday, September 6, 2017
MoffettNathanson Research expects a 5% gain for NBC's "Sunday Night Football" ...
- Peter Rice Adds 21st Century Fox President Title
Television News Daily, Wayne Friedman - Wednesday, September 6, 2017
Peter Rice, chairman/CEO of Fox Networks Group, has been promoted. He ad ...
- Is Netflix Real Or A Joke?
TV Watch, Wayne Friedman - Thursday, September 7, 2017
A new outdoor billboard campaign in major markets -- including Los Angel ...
- OTT Player Roku Sets Sights On $100 Million IPO
Television News Daily, Wayne Friedman - Tuesday, September 5, 2017
Roku wants to expand into more TV households as it competes wi ...
- Comcast's Vazirani Takes Senior Research Role At NBCU
Television News Daily, Wayne Friedman - Tuesday, September 5, 2017
Kavita Vazirani will take the new role of EVP of strategic insigh ...
- Trump's Lies Could Comprise A New TV Network
TV Watch, Wayne Friedman - Wednesday, September 6, 2017
After more than seven months in office, "The Washington Post" now say ...
- Trump Admin Makes Big Cuts In Ad Spending For Obamacare
MediaDailyNews, Wayne Friedman - Friday, September 1, 2017
This year, during a shortened sign-up period from November 1 through Decemb ...
- 6-Second TV Spots On The Rise
Television News Daily, Wayne Friedman - Friday, September 1, 2017
Since August 11, $3.06 million was spent on these shorter-length commercials, Kant ...
- Media Data Breaches May Impact Direct-To-Consumer Transactions
TV Watch, Wayne Friedman - Tuesday, September 5, 2017
Trusting your cable provider can be an increasingly tough thing. Forget abo ...
- NFL Has Lower Ratings, But Pricier TV Spots
Television News Daily, Wayne Friedman - Thursday, August 31, 2017
Nielsen says last year's regular-season NFL games declined 9% in viewership ...