Broadcast-only TV homes continue to grow -- and are generally younger-skewing.
Over the last five years, broadcast-only TV homes have risen 41% to 15.8 million homes, according to Nielsen-commissioned research by broadcast station group Ion Media.
Data is based on Nielsen’s 2017-2018 TV Universe estimates.
Other research has shown that broadcast-only homes are the result of consumers abandoning traditional pay TV providers. According to Dataxis research, in the first quarter of 2017, there were 100.3 million U.S. pay TV subscribers -- down 1.1% from 101.5 million in the first quarter of 2016.
The Ion Media research also shows the median age of broadcast-only homes is younger than total U.S. TV homes -- 34.5 years old versus 39.6 years old.
Ion says broadcast-only homes have a greater composition of working head of households than total TV homes -- 67% in the labor force. In addition, there is a higher composition of Hispanic, African-American and Asian households -- 42% in broadcast-only homes compared to 30% of total TV homes.