- Forecast: Digital Ad Media To Climb 17% in 2018, Traditional Media Dips
MediaDailyNews, Wayne Friedman - Friday, January 5, 2018
The overall U.S. advertising market will improve 6.7% this year, up fr ...
- Cross-Platform Video Buying Is Slow Moving
Television News Daily, Wayne Friedman - Friday, January 5, 2018
A study noted that two-thirds of marketers will increase spending -- slight ...
- TV Prices Expected To Rise
TV Watch, Wayne Friedman - Monday, January 8, 2018
Although many media/entertainment analysts say consumers will spend more of their paychec ...
- Sling TV Partners With comScore To Start Cross-Platform Addressable Measurement
Television News Daily, Wayne Friedman - Thursday, January 4, 2018
Sling TV brings comScore "verified" addressable TV impressions and OTT impressions togethe ...
- Programmatic TV Player WideOrbit Now On 1,000+ TV Stations
Television News Daily, Wayne Friedman - Thursday, January 4, 2018
The programmatic inventory includes stations in the top 50 media markets a ...
- Fox Is 'Business As Usual' In Near Term
TV Watch, Wayne Friedman - Friday, January 5, 2018
"The network will continue to do entertainment programming," says Dana Walden, co-cha ...
- TV Station Deal Volume Down For 2017, Radio Higher
MediaDailyNews, Wayne Friedman - Wednesday, January 3, 2018
Radio deals were the highest since 2006, while TV station deals total ...
- National TV News Viewing Beat Sports In 2017
Television News Daily, Wayne Friedman - Wednesday, January 3, 2018
TV news media viewing was up 6% year-over-year in 2017 in tot ...
- President Trump's Media Awards? Yo, Buddy, I Got Your Awards Right Here!
TV Watch, Wayne Friedman - Thursday, January 4, 2018
The President wants to dole out some awards to his favorite indust ...
- Movies Spend Less For TV Spots During Holiday Season
Television News Daily, Wayne Friedman - Tuesday, January 2, 2018
Studios spent $346 million in national TV advertising for their theatrical movie ...
- Digital Pay TV Slows Pay TV Defections
Television News Daily, Wayne Friedman - Tuesday, January 2, 2018
Factoring in an estimated 2.1 million U.S. subscribers from new monthly Niels ...
- NFL Ratings Rise, Fall But The Games Go On
TV Watch, Wayne Friedman - Wednesday, January 3, 2018
The end-of-the year football game -- NFL or college -- drew lar ...
- Trump's Bravado: Takes Credit For TV's Higher 2017 Ratings
Television News Daily, Wayne Friedman - Friday, December 29, 2017
This past year, big news media organizations -- TV news networks a ...
- 2017: Traditional Media Stocks Underperform, Digital Media Soars
Television News Daily, Wayne Friedman - Friday, December 29, 2017
The Dow Jones Industrial Index added a massive 24.7%, but the D ...
- Digital Media Helps Find TV Shows
TV Watch, Wayne Friedman - Tuesday, January 2, 2018
When it comes to digital video platforms, nearly 80% of all consume ...
- NFL Regular-Season Viewing Down 9%, Ad Revenues Up
Television News Daily, Wayne Friedman - Thursday, December 28, 2017
The average NFL game across all national TV networks is down 8. ...
- NBC's 'Sunday Night Football' Tops All TV Shows This Year, But Ratings Dip
Television News Daily, Wayne Friedman - Thursday, December 28, 2017
NBC says the NFL programming franchise is once again on track ...
- Digital Players Could Put Squeeze On Linear TV Content
TV Watch, Wayne Friedman - Friday, December 29, 2017
Content is still king. But down the road, the cost of conte ...
- U.S. Box Office Expected To Dip From 2016
MediaDailyNews, Wayne Friedman - Wednesday, December 27, 2017
Season-to-date through December 25, the U.S. box office is down 2.8% ...
- U.S. Syndie Shows Record Some Viewer Gains
Television News Daily, Wayne Friedman - Wednesday, December 27, 2017
Entertainment magazine shows recorded up-and-down results: CBS' "Entertainment Tonight" lost 5% ...
- Want Local TV In Future? Get A New Set!
TV Watch, Wayne Friedman - Thursday, December 28, 2017
New technology for local TV stations could mean another TV set purcha ...
- NFL's TV Ad Dollars Rise 16%
Television News Daily, Wayne Friedman - Tuesday, December 26, 2017
Through 15 weeks of the regular season to date, NFL programming h ...
- CBS' 'Colbert' Maintains Top Overall Late-Night Spot
Television News Daily, Wayne Friedman - Tuesday, December 26, 2017
The CBS talk show is now averaging 3.7 million viewers for Niels ...
- How To Tell The Financial Health Of Digital, TV Shows
TV Watch, Wayne Friedman - Wednesday, December 27, 2017
A TV show's survival should be reflected by an easier performance meas ...
- Broadcast Nets Register Double-Digit Dip In Ratings
Television News Daily, Wayne Friedman - Friday, December 22, 2017
Through three months of the new season, NBC again has the be ...
- OTT Platforms Hike National TV Ad Spend
Television News Daily, Wayne Friedman - Friday, December 22, 2017
Hulu is one of the leading new OTT providers this year, ...
- Guess Who Pays For Year-End Media Bonuses?
TV Watch, Wayne Friedman - Tuesday, December 26, 2017
So now we know how Comcast is going to pay for a ...
- Vizio's Inscape Teams With Data Plus Math For TV Attribution Platform
Television News Daily, Wayne Friedman - Thursday, December 21, 2017
Data Plus Math will use Inscape data as a source of granul ...
- TV Could Be Ideal Platform For Consumer Buying
Television News Daily, Wayne Friedman - Thursday, December 21, 2017
Via current TV networks and platforms, nearly half (42%) of those survey ...
- Now Viewers Have To Distinguish Real From Sponsored Content
TV Watch, Wayne Friedman - Friday, December 22, 2017
The Federal Communications Commission just hit Sinclair Broadcast Group with the large ...