- FAST TV Viewers Are Younger, 'Mainstream': Report
Advanced TV Insider, Wayne Friedman - Thursday, June 6, 2024
One major data point: 47% of regular pay TV subscribers also regular ...
- 2023-24 NHL Team Sponsorship Revenue Climbs 10%
Television News Daily, Wayne Friedman - Thursday, June 6, 2024
Top brands in terms of active deals: Electronic Artists, Discover, BioSteel, Adida ...
- DirecTV Advertising Starts 'Guaranteed Incremental Reach'
Television News Daily, Wayne Friedman - Thursday, June 6, 2024
A key concern of big brand advertisers continues to be finding mo ...
- Paramount Global Breakup: New Digital Disruptor Level Reached
TV Watch, Wayne Friedman - Thursday, June 6, 2024
Paramount signals new potential deal-making for streaming business, but is "not talki ...
- Lionsgate's MovieSphere: First FAST Channel For Nielsen Linear TV Metrics
Television News Daily, Wayne Friedman - Wednesday, June 5, 2024
Nielsen will provide Lionsgate with detailed linear TV demographic data on MovieSphere ...
- Yahoo DSP Unveils 'Unified' TV Audience Data Combining ACR, Set-Tops
Television News Daily, Wayne Friedman - Wednesday, June 5, 2024
The launch partner, eBay, witnessed a 52% increase in campaign reach acro ...
- How Important Will Sports TV/Streaming Be 10 Years From Now?
TV Watch, Wayne Friedman - Wednesday, June 5, 2024
Nearly 50% of consumers say the airing of live sports is "very/extreme ...
- Streaming Share Of Total TV Viewing Has Leveled Off
Television News Daily, Wayne Friedman - Tuesday, June 4, 2024
According to Inscape, streaming devices' share of TV viewing is at 5 ...
- Max Raises Ad-Free Price, 'With Ads' Plan Unchanged
Television News Daily, Wayne Friedman - Tuesday, June 4, 2024
Warner Bros Discovery streaming platform Max hikes price, now $16.99 a mon ...
- NBCU Bigger FAST TV Move: Will Disney Join The Crowd?
TV Watch, Wayne Friedman - Tuesday, June 4, 2024
And will FAST channels try to add original content to their ...
- Fox News Tops For Viewers Of Trump Verdict Breaking Coverage, MSNBC Best In Prime
Television News Daily, Wayne Friedman - Monday, June 3, 2024
Fox News Channel bested all TV news channels with 4.4 million viewe ...
- Zaslav's Refresher Course: Bring Back 'Direct' Into Direct-To-Consumer
TV Watch, Wayne Friedman - Monday, June 3, 2024
WBD is participating in assorted bundling partnerships and entertainment bundling. With a ...
- Premium Streamers' TV Marketing Spend, Value Drops 18%
Television News Daily, Wayne Friedman - Friday, May 31, 2024
Premium streaming platforms have slowed down their national TV marketing spending f ...
- Unscripted, Reality TV Gets Unreal: Are Jobs, Money Disappearing?
TV Watch, Wayne Friedman - Friday, May 31, 2024
Scripted TV programming was expected to decline after the writers' and actor ...
- CTV, Streaming Ad Experiences Face Ongoing Issues: FreeWheel
Advanced TV Insider, Wayne Friedman - Thursday, May 30, 2024
A study by FreeWheel found 71% of viewers are bothered by "unnatur ...
- Max, Apple TV+ Have Most To Gain From Bundling, Survey Finds
Television News Daily, Wayne Friedman - Wednesday, May 29, 2024
Warner Bros. Discovery's Max is the most likely candidate to see upsi ...
- Average Household Tuned To 3 Or Less Streaming Apps, Q1 Study Finds
Television News Daily, Wayne Friedman - Thursday, May 30, 2024
The top three streamers in share of time spent viewing are YouTub ...
- Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic Share
Television News Daily, Wayne Friedman - Thursday, May 30, 2024
CTV advertising will continue to outpace social and search and programmatic-platform reven ...
- Does Streaming Have An Identity Problem? Reach Or Performance?
TV Watch, Wayne Friedman - Thursday, May 30, 2024
Some CTV platforms would like a dual-purpose, also wanting "performance"-focused advertisers. Shou ...
- Netflix's Bingeing Push: More Shows Or Just More Viewing?
TV Watch, Wayne Friedman - Wednesday, May 29, 2024
Bingeing on Netflix could keep viewers on the platform and make Netfl ...
- 'Furiosa' Posts Weak Memorial Day Opening, Fueling Analyst Concerns
MediaDailyNews, Wayne Friedman - Tuesday, May 28, 2024
"Furiosa" posted a $32 million opening weekend, vs. expectations of about $ ...
- New Streaming Bundling Push: Won't Get Fooled Again?
TV Watch, Wayne Friedman - Tuesday, May 28, 2024
Comcast recently disclosed a streaming bundle that includes its own Peacock, ...
- TNT Secures College Football Playoff Games, NBA Deal Concerns Remain
Television News Daily, Wayne Friedman - Thursday, May 23, 2024
Warner Bros. Discovery has struck a multiyear "sub-licensing" agreement with ESPN ...
- Warner Bros. Discovery With No NBA? And Much Less Sports Content
TV Watch, Wayne Friedman - Friday, May 24, 2024
WBD has never owned an over-the-air-broadcast network or TV station but ...
- NBA Playoffs: Ad Revenue Rises 3%, Viewing Down 12%
Television News Daily, Wayne Friedman - Wednesday, May 22, 2024
The NBA playoffs' first two rounds have pulled $274.6 million in nation ...
- Charter, Paramount Ink TV Carriage Deal - Including Paramount+
Television News Daily, Wayne Friedman - Friday, May 24, 2024
Following the groundbreaking TV network/streaming carriage deal with Walt Disney, Charter Communicatio ...
- More Ad-Supported Streaming Subscribers - For Upfront? Or Something Else?
TV Watch, Wayne Friedman - Thursday, May 23, 2024
Ad-supported streaming services are definitely growing. But the marketplace is still ...
- Indie DSP Programmatic Ad Deals Climb 24%
Advanced TV Insider, Wayne Friedman - Wednesday, May 22, 2024
FreeWheel defines "independent" as ad buys from agencies and buying entities n ...
- NBA Team Sponsorships Rise 7% To $1.5B
Television News Daily, Wayne Friedman - Tuesday, May 21, 2024
NBA teams have seen growth in marketing and sponsorship revenue, largely driv ...
- Will Legacy Cable TV Start Bigger Dollar Promotions For Streaming Bundles?
TV Watch, Wayne Friedman - Wednesday, May 22, 2024
Charter Communications is offering consumers up to $2,500 to switch to Spectr ...
