- CTV Campaign Brand Reach: Lots Of Room To Grow
Advanced TV Insider, Wayne Friedman - Wednesday, April 23, 2025
Innovid estimates the average campaign reach across its 95 million TV househol ...
- Streaming TV Spend Sinks 26% To $493M, Disney+ Grows
Television News Daily, Wayne Friedman - Wednesday, April 23, 2025
Disney+ is one of the few streaming brands that has raised i ...
- Video Podcasts On Prime Time TV? Netflix Thinks So
TV Watch, Wayne Friedman - Wednesday, April 23, 2025
Netflix believes there can be a difference in its content from YouTub ...
- WBD, Paramount Make Gains In March, YouTube Top Media Distributor: Nielsen
Television News Daily, Wayne Friedman - Tuesday, April 22, 2025
Max rose 6% month-to-month, driven by the fourth-biggest March title "White Lotu ...
- Legacy TV-Owned Virtual Pay TV: YouTube TV Too Far Ahead?
TV Watch, Wayne Friedman - Tuesday, April 22, 2025
TV consumer surveys suggest only streaming remains top of mind. A n ...
- 2025 TV 'Headwind': Q1 Ads Down 7%, Streaming Up 26%
Television News Daily, Wayne Friedman - Monday, April 21, 2025
For the first three months of this year, total national TV cab ...
- US Streamers Facing Tariff Issues With Film, TV: What Comes Next?
TV Watch, Wayne Friedman - Monday, April 21, 2025
Netflix believes it is "less exposed" than other streamers when it com ...
- Netflix Beats Q1 Revenue Estimates At $10.5B, Higher Operating Margins
Television News Daily, Wayne Friedman - Thursday, April 17, 2025
"Netflix ironically has become a bit of a defensive play right now ...
- New Brand Survey: TV Upfront Ad Market Optimism?
TV Watch, Wayne Friedman - Friday, April 18, 2025
A survey by iSpot finds 16% of advertisers believe there will ...
- 2025-26 TV Ad Upfront: On The Down Low?
TV Watch, Wayne Friedman - Thursday, April 17, 2025
Another strange moment in a different marketplace could be occurring - t ...
- Retail Media CTV Ad Spend Expected To Hit $5B In 2025
Advanced TV Insider, Wayne Friedman - Wednesday, April 16, 2025
By 2028, after three years of 27.2% compounded annual growth, a doubli ...
- NBA Regular-Season TV Ad Spend Flat At $636M, Viewership Dips To 1.53M
Television News Daily, Wayne Friedman - Wednesday, April 16, 2025
Average national TV viewership has seen a slight 2% decline to ...
- NBC Starts Fallon-Hosted Marketing Competition Show
Television News Daily, Wayne Friedman - Wednesday, April 16, 2025
The unscripted TV show will see Fallon starting up a marketing agen ...
- TV Jobs Have Fallen By Nearly Half - What About Streamers', TV Networks' Prospects?
TV Watch, Wayne Friedman - Wednesday, April 16, 2025
In 2024, the U.S. saw a drop in scripted TV shows, wi ...
- Total TV Sinks 6% In March, Streamers Gain Again
Television News Daily, Wayne Friedman - Tuesday, April 15, 2025
Nielsen says the top 10 most-watched streaming titles came from seven differe ...
- Dramatic TV Station Changes: For Legacy Pay TV As Well?
TV Watch, Wayne Friedman - Tuesday, April 15, 2025
Local TV stations are upping distribution fees they charge to pay ...
- 'Minecraft' Becomes Year's Highest-Grossing Theatrical To Date
MediaDailyNews, Wayne Friedman - Monday, April 14, 2025
Warner Bros.'s national TV advertising for "Minecraft" came in at $16.9 millio ...
- Media's Sharp Double-Digit Stock Declines: Who Survives?
TV Watch, Wayne Friedman - Monday, April 14, 2025
The Dow Jones U.S. Broadcasting & Entertainment Index closed down 12% ...
- March Madness Brands Top Recall: Freshpet, TurboTax, Geico, Dick's, Buffalo Wild Wings
Television News Daily, Wayne Friedman - Friday, April 11, 2025
Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% ...
- Transforming FAST: Fresher Programs, Exclusive Originals?
TV Watch, Wayne Friedman - Friday, April 11, 2025
Fresher original programming continues to improve on FAST channels. More than 7 ...
- Disney D2C: Better Profits, But Slower Revenue, Subscribers?
Television News Daily, Wayne Friedman - Thursday, April 10, 2025
"Decelerating DTC growth has become a concern for investors," according to Bernste ...
- Apple TV+ Offers Rare Discount: Tariff Timing?
TV Watch, Wayne Friedman - Thursday, April 10, 2025
Apple TV+ will offer a promotion for new and returning subscribers f ...
- Netflix Boosts Recent/Existing Network Shows' Viewing Minutes
Advanced TV Insider, Wayne Friedman - Wednesday, April 9, 2025
When Netflix aired "Suits" (June-Dec. 2023) the show grew to total 57 ...
- Disney Takes Biddable Ad Supply Global, Provides Access Via 35 DSPs
Television News Daily, Wayne Friedman - Wednesday, April 9, 2025
In the U.S., advertisers now have access to over 35 demand-side platfor ...
- Tariff-Impacted Entertainment: Caught In The Crosshairs?
TV Watch, Wayne Friedman - Wednesday, April 9, 2025
China is mulling a ban on U.S. theatrical films distributed in i ...
- Former Apple, DirecTV Exec Gieselman Joins Comcast As Chief Growth Officer
Television News Daily, Wayne Friedman - Monday, April 7, 2025
Gieselman will head growth marketing and sales efforts for Comcast's Connectivity &am ...
- Buying, Selling.. Or Screaming: Making Sense Of Business TV's Rough Market Ride
TV Watch, Wayne Friedman - Tuesday, April 8, 2025
Last week's wild stock market ride meant tension and drama for ma ...
- TCA Cancellation: Consumer Press TV Issues Rising?
TV Watch, Wayne Friedman - Monday, April 7, 2025
For the second time in a row and possibly for the ne ...
- Sports Streaming TV Strikeout: High Cancellations At Season's End
Television News Daily, Wayne Friedman - Friday, April 4, 2025
Samsung Ads research shows 75% of viewers cancel or pause their subscriptio ...
- Streaming Back Seat: Back To Long Exclusive Theater Windows?
TV Watch, Wayne Friedman - Friday, April 4, 2025
Michael O'Leary, president/CEO of Cinema United, a trade group that represents maj ...