- NBA Regular Season Scores Higher Overall National TV Advertising
Television News Daily, Wayne Friedman - Thursday, April 13, 2017
TV networks pulled in $628.6 million, up 28% from $492.4 million, f ...
- Tribune Media Pulls Plug On Proposed Digital News Site
TV Watch, Wayne Friedman - Friday, April 14, 2017
Tribune Media had been planning a new digital national news site ...
- SVOD Impact: Some Declines In Traditional TV
Television News Daily, Wayne Friedman - Wednesday, April 12, 2017
Homes with SVOD services are reducing consumption of non-internet connected device-based ...
- NBCU Strikes Deal With Mobile Ad Tech Kargo
Television News Daily, Wayne Friedman - Wednesday, April 12, 2017
The companies say they'll "approach the upfront marketing together" in offering ...
- Simulmedia Licenses Oracle Cloud, Enables Linear TV Ad Deals Based On Purchase Data
Television News Daily, Wayne Friedman - Thursday, April 13, 2017
TV audience targeting platform Simulmedia has struck a deal with Oracle Da ...
- Possible Writer's Strike: Are Upfront/Scatter Markets In Danger?
TV Watch, Wayne Friedman - Thursday, April 13, 2017
Potential new writer's strike could have some consequences for the TV advertisi ...
- National TV Ad Projection: Slight Decline, Media Stocks Up
Television News Daily, Wayne Friedman - Tuesday, April 11, 2017
Although media sector stock prices have recently had a strong performance, first-quart ...
- Big Brands Exit 'O'Reilly,' Direct-Response Advertisers Remain
Television News Daily, Wayne Friedman - Tuesday, April 11, 2017
Nearly 90 large national TV marketers have departed the show since sexu ...
- Comcast Needs Detailed Strategy To Become Netflix Rival
TV Watch, Wayne Friedman - Wednesday, April 12, 2017
A new report says Comcast wants to start up a subscription vid ...
- 'Dead' Weight: Analyst Downgrades AMC Networks, Stock Falls
Television News Daily, Wayne Friedman - Monday, April 10, 2017
AMC Networks took a hit on its stock in early Monday tradi ...
- Nielsen Launches National Out-Of-Home Reporting Service
Television News Daily, Wayne Friedman - Monday, April 10, 2017
The service will combine Nielsen Portable People Meter (PPM) technology to measu ...
- Native Advertising And Fake News: Is There An Association?
TV Watch, Wayne Friedman - Tuesday, April 11, 2017
Ever wonder about the level of skepticism when more savvy customers contin ...
- OpenAP Seals TV Deals With Accenture, comScore And Nielsen
Television News Daily, Wayne Friedman - Friday, April 7, 2017
OpenAP -- a consortium of three major TV/media companies -- has reveal ...
- Last 2 Months Of TV Season, NBC Still Tops In Key Viewing
Television News Daily, Wayne Friedman - Friday, April 7, 2017
CBS surged with March Madness, but for the season, NBC is sti ...
- 'O'Reilly Factor' Should Not Get Complacent - Remember Glenn Beck
TV Watch, Wayne Friedman - Monday, April 10, 2017
There are always TV marketers that love a big TV rating ...
- TV Group ATSG Issues Guidelines For Ad, Data Targeting
Television News Daily, Wayne Friedman - Thursday, April 6, 2017
A consortium of eight network TV programmers calling itself the Advanced Targ ...
- New Digital TV Services Continue To Spend More On TV Advertising
Television News Daily, Wayne Friedman - Thursday, April 6, 2017
From January through April 5 of 2017, Hulu has spent $38.3 milli ...
- Is YouTube Cancelling Low-Viewed Videos? Almost
TV Watch, Wayne Friedman - Friday, April 7, 2017
Google's YouTube wants to crack down on fake news -- believing so ...
- Departing 'O'Reilly Factor' Advertisers Now In Other Fox Shows
Television News Daily, Wayne Friedman - Wednesday, April 5, 2017
Although nearly two dozen concerned TV advertisers have now left Fox Ne ...
- NBC To Air TV Commercials For Its Upfront Ad Business
Television News Daily, Wayne Friedman - Wednesday, April 5, 2017
NBCUniversal is launching a TV-business upfront campaign through its own networks ...
- Amazon Joins the Race To Acquire Big TV Programs
TV Watch, Wayne Friedman - Thursday, April 6, 2017
As Twitter did a year ago, Amazon will run Thursday night gam ...
- Media/Marketing Deals Slow In Q1
MediaDailyNews, Wayne Friedman - Tuesday, April 4, 2017
Big deal-makers in the first quarter of this year included WPP Grou ...
- 3 Big Auto Brands Pull Ads From 'O'Reilly Factor'
Television News Daily, Wayne Friedman - Tuesday, April 4, 2017
Automotive advertising is the biggest category for the show -- some $ ...
- Upfront 2017: Where Is Your Data Coming From?
TV Watch, Wayne Friedman - Wednesday, April 5, 2017
For marketers, highly valuable data-driven marketing information is coming in big wav ...
- Correction: comScore Total Home Panel
MediaDailyNews, Wayne Friedman - Monday, April 3, 2017
Concerning the story "comScore Uses Home Panel To Measure Connected Devices," (Med ...
- Media Consumption Of 2016 Political News: Strong Gains, Cable TV Soars
Television News Daily, Wayne Friedman - Monday, April 3, 2017
Nielsen says there was an 18% gain in news media consumption ...
- GroupM Execs Start One2One, Addressable TV Company
Television News Daily, Wayne Friedman - Monday, April 3, 2017
The new company will provide a turnkey addressable video solution for bran ...
- Apple Hopes For Not-So-Skinny TV Bundle
TV Watch, Wayne Friedman - Tuesday, April 4, 2017
Reports suggest Apple is looking to reinvent that bundle -- kind ...
- More Creative Executions Needed To Boost Ad Quality
MediaDailyNews, Wayne Friedman - Monday, April 3, 2017
Advertising execs say more ads per screen -- and diverse ads ...
- Verizon To Debut Digital Live Linear TV Network Package
Television News Daily, Wayne Friedman - Friday, March 31, 2017
Verizon has been lining up deals with TV network groups in ...