- 2024 U.S. Political Ad Spend To Grow 16% Vs. 2020: Analyst
MediaDailyNews, Wayne Friedman - Thursday, March 21, 2024
This year, political ad spend is projected to rise 24% (by $2 ...
- Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-Ups
Television News Daily, Wayne Friedman - Friday, March 22, 2024
Paramount+ pulled in an estimated 3.4 million in new sign-ups for i ...
- Olympic TV Sport Multi-Frames: More Eyes - And Eye Drops? Hello, Sponsors
TV Watch, Wayne Friedman - Friday, March 22, 2024
A new feature will allow viewers to track up to 40 li ...
- Legacy TV 'Quiet Quitting' Reveals 'Sticky' Sports, News Viewing Strength
Advanced TV Insider, Wayne Friedman - Thursday, March 21, 2024
Complete "quitting" of program viewing on legacy TV platforms continues to l ...
- ESPN Inks 6-Year, $7.8B College Football Playoff Deal
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
Under the deal, ABC will get the national championship game starting ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- Navigating TV, Streaming Bundles To Lighten The Load: Who Wins?
TV Watch, Wayne Friedman - Thursday, March 21, 2024
"Nobody wants 10 different services," MyBundle CEO Jason Cohen told "The Hollywo ...
- National Linear TV Revenue Forecast: Down 2.6% In 2024, Steeper Decline Next Year
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
"It is now clear that outside of sports advertising there should ...
- Disney Offers Direct Programmatic Inventory Via Google, The Trade Desk
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
For the first time, Disney is allowing direct access of its programmat ...
- TV Sports With Younger Viewers: It's Still A Thing
TV Watch, Wayne Friedman - Wednesday, March 20, 2024
"Sports still has legs across younger demographics," according to Michael Nathanson, med ...
- Fubo Starts OOH Campaign Attacking Big Media Sports Streaming Efforts
Television News Daily, Wayne Friedman - Monday, March 18, 2024
Fubo is launching an out-of-home and digital ad campaign that parodies ...
- February Streaming Viewing Climbs 10%, YouTube, FAST Platforms Show Growth
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
YouTube rose to its best share ever at 9.3% last month, leadi ...
- Cable TV Pricing: Up, Down Or Sideways? Content Prognosis For The Long Term
TV Watch, Wayne Friedman - Tuesday, March 19, 2024
DirecTV is offering savings on its monthly subscription if viewers are ...
- Former Apple Exec Named CEO Of Mega Sports Streaming Venture
Television News Daily, Wayne Friedman - Friday, March 15, 2024
Peter Distad had a ten-year stint at Apple, where he was responsib ...
- Where Your Advertising Work Comes To Life: It's That Time Of Day
TV Watch, Wayne Friedman - Monday, March 18, 2024
TV advertising still has a strong impact on consumers. But when a ...
- DirecTV Offers Discount With Bold 'No Locals' TV Station Strategy
Television News Daily, Wayne Friedman - Monday, March 18, 2024
DirecTV says the new consumer plan, called "No Locals," could mean ...
- NBC Sports' 'Paris Olympics' Extends Reach Into AMC Theaters
MediaDailyNews, Wayne Friedman - Thursday, March 14, 2024
To extend reach for its Paris Olympics event, NBC will offer ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?
TV Watch, Wayne Friedman - Friday, March 15, 2024
A new 4As report says there's a long way to go, especial ...
- Young Streamers Believe They Are Overspending On TV, Video
Advanced TV Insider, Wayne Friedman - Thursday, March 14, 2024
U.S. TV consumers are now spending on average $120 every month ...
- Global FAST Platforms On The Rise - Up To 7.5 Services In The U.S.
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
The number of global subscription video streaming platforms has declined among vid ...
- March Madness Nears Sellout, Single-Digit Ad Price Gains
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
NCAA's "March Madness" has seen price increases of mid-to-high single-digit percentage gai ...
- Streaming Hacking Impacts Advertisers, Customers - More To Come?
TV Watch, Wayne Friedman - Thursday, March 14, 2024
How can TV distributors earn even greater consumer-safety trust? We wonder h ...
- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- Local Ad Spending Forecast To Grow 9% To $172B In 2024
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
Higher expected political ad spending and rapidly growing local CTV and O ...
- TV 'Arms Dealers': Choose Your Programming Weapons Accordingly
TV Watch, Wayne Friedman - Wednesday, March 13, 2024
LightShed Partners media analyst Rich Greenfield and others believe Paramount Global shou ...
- Correction: 4% Viewing Increase For Oscars Vs. 2023
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
In the story "Oscars Soar To Highest Viewing In 4 Years ...
- Getting To Biden's 'Hero' State: Is Performance Everything?
TV Watch, Wayne Friedman - Tuesday, March 12, 2024
It's all about performance -- at least according to many analysts. ...
- OTT, Streaming Subscription Revenues To Top Legacy Pay TV In 2025
Television News Daily, Wayne Friedman - Friday, March 8, 2024
OTT and streaming subscription revenue for the first time is projected ...
- Oscars Deliver Highest Viewing In 4 Years
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
Boosted by strong interest in blockbuster films, ABC's "Academy Awards" delivered 19 ...
- Cable TV Networks Adding Sports To Avoid The Inevitable?
TV Watch, Wayne Friedman - Monday, March 11, 2024
Warner Bros. Discovery's TruTv will now regularly program nightly sports programming, includi ...
