- Cable TV Networks' Road Trip: Picking Up Passengers - And Changing Direction
TV Watch, Wayne Friedman - Wednesday, October 19, 2022
Comcast's Spectacor is pulling the plug on the video game-centric G4 networ ...
- NCM Strikes Partnership With Spotlight Cinema, Targets Upscale Moviegoers
MediaDailyNews, Wayne Friedman - Tuesday, October 18, 2022
National CineMedia is striking a deal with Spotlight Cinema Networks, a dini ...
- Yahoo DSP Expands Exclusive DirecTV Deal To Include Set-Top-Box Data
Television News Daily, Wayne Friedman - Monday, October 17, 2022
Building on its deal with Yahoo as its exclusive demand-side platform, Direc ...
- Fox Corp.-News Corp. Possible Recombination Draws Negative Investor, Analyst Reaction
Television News Daily, Wayne Friedman - Monday, October 17, 2022
The announcement by Fox Corp. and News Corp. that they are havi ...
- Fox Corp. Re-Merging With News Corp? New Cross-Media Definitions Likely
TV Watch, Wayne Friedman - Tuesday, October 18, 2022
It seems the Murdochs are looking at having more content available ...
- 'Halloween Ends' Pulls $41.3M, Wins Movie Weekend - With Simultaneous Peacock Opening
MediaDailyNews, Wayne Friedman - Sunday, October 16, 2022
"Universal has released four of the 12 films that have opened ...
- NFL Regular-Season Viewing Up 2%, 'Monday Night Football' Rising
Television News Daily, Wayne Friedman - Friday, October 14, 2022
Five weeks into the NFL regular season, four major TV network grou ...
- Nexstar Media Group Looks To Weather Big Economic Downturn: Analyst
Television News Daily, Wayne Friedman - Friday, October 14, 2022
Nexstar Media Group, the U.S.'s largest TV station owner, is in ...
- OpenAP Takes On Its First Non-TV Company, Snowflake Ventures, As An Investor
Television News Daily, Wayne Friedman - Monday, October 17, 2022
Advanced advertising company OpenAP says the Snowflake Ventures deal aims to increa ...
- Could Netflix Go After The Premium NFL Sunday Ticket?
TV Watch, Wayne Friedman - Monday, October 17, 2022
Who's to say Netflix won't make another pivot? Maybe live sports ...
- Live, Linear TV Outpaces Streaming In TV, Movie Program Discovery, Process Still A 'Pain'
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Live, linear TV has the "highest success rate," with 51% of use ...
- Who Approves This Message? Political Ad Fact-Checking For The Average Voter Isn't Easy
TV Watch, Wayne Friedman - Friday, October 14, 2022
A growing number of fact-checking news sites help voters evaluate and understa ...
- Cable TV Network, Broadcast Reach Sinks To New Lows In Q3
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Sixteen top cable TV networks are down to an average 17.5% rea ...
- Netflix Ads Option To Launch Nov. 3, 'Nearly Sold Out'
Television News Daily, Wayne Friedman - Thursday, October 13, 2022
Netflix says its current plans -- ad-free Basic, Standard and Premium pla ...
- Netflix Brand With Advertising: To Be Tainted?
TV Watch, Wayne Friedman - Thursday, October 13, 2022
Netflix is moving its premium brand into the ad-supported world -- a ...
- Netflix Ad Option Remains Risky, May Spend Billions On Content
Television News Daily, Wayne Friedman - Tuesday, October 11, 2022
Netflix's $23 billion in TV production commitments is based on higher leve ...
- Disney's Second NHL Season Scores With 130 Advertisers, New Sponsors Mercedes, AmEx
Television News Daily, Wayne Friedman - Tuesday, October 11, 2022
130 advertisers across 70 categories have signed up to Disney TV networ ...
- Fox Corp. Strikes Cross-Platform Measurement Deal With Innovid
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Fox Corp. has struck a multi-year partnership with Innovid for the measureme ...
- TV Advertising 'Memories' Metrics Better Than Digital Media: Comcast
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "swe ...
- TV Network-Based Streamers Sold In A Cable-Like Package? Another Hulu In The Works?
TV Watch, Wayne Friedman - Wednesday, October 12, 2022
Think about a package of Netflix, Disney+, Hulu, ESPN+, HBO Max, Discovery ...
- Streamers Keep Pace In National TV Marketing, Amazon Prime Video Hits $48.6M In September
Television News Daily, Wayne Friedman - Sunday, October 9, 2022
Video streamers continue to boost national TV messaging -- up 7% ...
- Look Into The Night Sky - You Might See An Ad For Car Insurance
TV Watch, Wayne Friedman - Tuesday, October 11, 2022
A recent study looked at the possibility of a "space advertising" missio ...
- Political Ad Spending Hits $1.1 Billion In September - Fourth-Highest Month Ever: AdImpact
Television News Daily, Wayne Friedman - Friday, October 7, 2022
AdImpact predicts October will exceed the total for September -- the fourth-highe ...
- Future Of Late Night On Streamers: What Does It Mean To Be 'Live' On CTV?
TV Watch, Wayne Friedman - Monday, October 10, 2022
What kind of traditional late-night comedy/talk shows will continue on linear ...
- Movie Marketing TV Spend Drops 42% In Q3, Box-Office Revenue Higher
Television News Daily, Wayne Friedman - Friday, October 7, 2022
National TV ad spend slowed dramatically in Q3 -- down 42% ...
- Major TV Exec Changes: Paramount's Nevins Out, Fox's Wade Promoted
Television News Daily, Wayne Friedman - Thursday, October 6, 2022
Paramount Global and Fox Corp. are making senior exec changes in programmi ...
- Netflix Dominates New And Returning TV Shows This Fall - Does This Matter?
TV Watch, Wayne Friedman - Friday, October 7, 2022
Netflix is starting up a massive 42 new shows this fall, whi ...
- Vizio Ads Pulls In $200M In Upfront TV Commitments
Television News Daily, Wayne Friedman - Thursday, October 6, 2022
Vizio Ads says it has completed upfront TV "commitments" totaling $200 milli ...
- Post-Kardashian Fine, Could It Be Time For TV Advertisers To Disclose Deals Too?
TV Watch, Wayne Friedman - Thursday, October 6, 2022
Celebrity crypto payola aside, should advertisers and influencers be required to disclo ...
- Netflix Estimated To See $1.7 Billion In Ad Revenue By 2025: Analyst
Television News Daily, Wayne Friedman - Tuesday, October 4, 2022
Netflix is expected to pull in $700 million in ad revenue f ...