- Clarification: Ad Spend Increased 61.5% YOY For Campaigns Transacted Through The Trade Desk's Unified ID 2.0
Television News Daily, Wayne Friedman - Tuesday, October 4, 2022
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story published in
Television News Daily on October 3 titled "Fubo ...
- VideoAmp Launches Second-By-Second Audience Measurement
Television News Daily, Wayne Friedman - Tuesday, October 4, 2022
Ad-measurement platform VideoAmp says the measurement tool combines data from smart ...
- NBCU's Shell: Peacock Grows Subscribers To 15M, No Decision On Cutting Programming Hour
Television News Daily, Wayne Friedman - Wednesday, October 5, 2022
Shell credits the growth to high-profile content including sports, and says maj ...
- Less Streaming Can Help Save The Planet - But Won't Save TV Networks, Streamers
TV Watch, Wayne Friedman - Wednesday, October 5, 2022
New research shows that four hours of streaming generates roughly the sa ...
- Nexstar Closes CW Deal, Names Miller As President
Television News Daily, Wayne Friedman - Monday, October 3, 2022
As Nexstar Media Group closes its deal to acquire 75% of T ...
- First 3 Weeks Of Amazon Prime's 'TNF' Averages 11.9M Viewers
Television News Daily, Wayne Friedman - Monday, October 3, 2022
Three weeks into its exclusive airing of NFL's "Thursday Night Football," Amaz ...
- New TV Definitions Wanted: D2C Making Traditional Pay TV Blackouts A Thing Of The Past?
TV Watch, Wayne Friedman - Tuesday, October 4, 2022
The Dish Network/Sling TV blackout of all Walt Disney TV networks mak ...
- Fall Season Program Promotions: More Airings, But Lower Impressions In September
Television News Daily, Wayne Friedman - Friday, September 30, 2022
TV networks have committed more airings and media time for their n ...
- FuboTV Sees Ad Spend Increase 62% For Campaigns Transacted Through Trade Desk Identity Graph
Television News Daily, Wayne Friedman - Monday, October 3, 2022
FuboTV says Q2 total revenue was up 65% to $216.1 million, wi ...
- Will Legacy TV Networks Ramp Up 'Time Buys'? Sports Deals Could Be A Clue
TV Watch, Wayne Friedman - Monday, October 3, 2022
Wannabe program producers could do a time buy on a TV netwo ...
- Alisa Bowen Promoted To President Of Disney+
Television News Daily, Wayne Friedman - Friday, September 30, 2022
Bowen, who was formerly EVP of business operations at Disney+, has l ...
- Linear, Streaming TV Swimming Upstream? What Channel Will TV Business Execs Turn To?
TV Watch, Wayne Friedman - Friday, September 30, 2022
Streaming is "not necessarily declining, but the bloom is assuredly off t ...
- Netflix Will See Its First Decline In Viewers In 2022: eMarketer
Television News Daily, Wayne Friedman - Thursday, September 29, 2022
Netflix U.S. viewers will slip for the first time ever this ye ...
- Nielsen Strikes 'Four Screen' Measurement Deal With Roku
Television News Daily, Wayne Friedman - Thursday, September 29, 2022
The deal will provide "four-screen measurement" across traditional TV, CTV, desktop a ...
- Marketing A Movie Many Might Not Want To See?
TV Watch, Wayne Friedman - Thursday, September 29, 2022
Can the viewing public separate a person from their art? Or wi ...
- OpenAP's Identity Graph Strikes Deals With Big 3 SSPs, GroupM First To Use
Television News Daily, Wayne Friedman - Tuesday, September 27, 2022
Advertisers can now see unified campaign cross-platform results, including deduplicated reach a ...
- TV Series, Movies From Video Games Rising, Now Average 20 Per Year
Television News Daily, Wayne Friedman - Wednesday, September 28, 2022
From 2013-2021, there were 183 video game-related movies and TV series, accordi ...
- Smart TV Makers' ACR Data: More 'Walled Gardens'? It Can Get Lonely
TV Watch, Wayne Friedman - Wednesday, September 28, 2022
TV set manufacturers' automatic content recognition data is in the sights ...
- Bear Hugs Not Enough For Newbie GOP Candidates? Frugal Ad Spend For Trump
TV Watch, Wayne Friedman - Tuesday, September 27, 2022
There are some concerns that GOP fundraising isn't all it's cracked ...
- Political Ads Score Higher 'Viewability,' 'Attention': TVision
Television News Daily, Wayne Friedman - Monday, September 26, 2022
For "in-view" TV watchers -- in the room while an ad ai ...
- Are TV Consumers Looking For One Easy Way To Get To All Their Networks, Content?
TV Watch, Wayne Friedman - Monday, September 26, 2022
TV content consumers seek not only ease of operations, but perhaps ju ...
- Dentsu Strikes Advanced Local TV 'Currency' Deal With Comscore
Television News Daily, Wayne Friedman - Thursday, September 22, 2022
Comscore says Dentsu will become the first media agency network to partn ...
- Amazon Delivers 13M Viewers For First Exclusive Streaming Airing Of A 'TNF' Game
Television News Daily, Wayne Friedman - Thursday, September 22, 2022
Amazon Prime Video overdelivered on some estimates for its first exclusive regular-seas ...
- Roku Media Hires Fox Entertainment CEO Collier As President
Television News Daily, Wayne Friedman - Thursday, September 22, 2022
Collier will oversee Roku Media globally, including all ad sales, Roku's ad-platfo ...
- Apple Music Bumps Pepsi As Super Bowl Halftime Show Sponsor
Television News Daily, Wayne Friedman - Friday, September 23, 2022
The NFL was looking to expand the musical halftime show and s ...
- Another Big TV/Media Merger -- Even Bigger Than Warner Bros. Discovery? Why Not?
TV Watch, Wayne Friedman - Friday, September 23, 2022
Could there be an even bigger media merger than the recently complet ...
- Charter's Rutledge Shifts To Executive Chairman Role, Winfrey Named CEO
Television News Daily, Wayne Friedman - Wednesday, September 21, 2022
Chris Winfrey will become president and CEO of the company starting ...
- Major Sports Leagues Eyeing Possible Financial Buyout Of Sinclair's RSNs: Report
Television News Daily, Wayne Friedman - Wednesday, September 21, 2022
Major professional sports leagues are eyeing a possible buyout of 19 region ...
- Local TV Stations' OTT Advertising Forecast To Rise 57%, OTA Still Leads
Television News Daily, Wayne Friedman - Thursday, September 22, 2022
BIA estimates traditional over-the-air advertising will hit $20.4 billion in 2022, $21 ...
- Walmart Connect Steps Closer Into The Media Selling World, Including TV
TV Watch, Wayne Friedman - Thursday, September 22, 2022
Walmart's deals and partnership with Roku, intended to make TV streaming t ...