- Is Linear TV Dying? Perhaps Not Yet - Look At Retrans Revenue
TV Watch, Wayne Friedman - Tuesday, September 20, 2022
The key may be still-strong NFL viewership. Guggenheim Securities analyst Michael Morr ...
- Sony's 'Woman King' Crowns Mid-Sept. Movie Weekend, $19M Box Office
Television News Daily, Wayne Friedman - Sunday, September 18, 2022
Sony Pictures was efficient with its TV marketing dollars for "King" wi ...
- Correction: NFL's First-Week In-Game TV Advertising Up 8% To $250.4M
Television News Daily, Wayne Friedman - Monday, September 19, 2022
In "NFL's First Week TV Ads Up 8% To $250.4M, Online Sear ...
- Can Loyalty/Membership Programs Keep Streaming Customers From Bolting?
TV Watch, Wayne Friedman - Monday, September 19, 2022
Is Disney looking to start up a membership program, a la Amaz ...
- NFL's First Week TV Ads Up 8% To $250.4M, Online Search Recovers: EDO
Television News Daily, Wayne Friedman - Thursday, September 15, 2022
EDO says airings rose to 637, up by 67 vs. 2021. Automoti ...
- iSpot Hires Former Inscape And Samsung Ads Exec Jodie McAfee
Television News Daily, Wayne Friedman - Friday, September 16, 2022
Looking to ramp up even more new TV currency connections with ...
- Streaming Consumers On Pause? Hello, Ad-Supported Options
TV Watch, Wayne Friedman - Friday, September 16, 2022
Nearly half of household decision-makers consider their current communications/home entertainment services excessiv ...
- The Emmys Hits Another Record Viewership Low: 5.9M Viewers
Television News Daily, Wayne Friedman - Wednesday, September 14, 2022
iSpot.tv estimates national TV ad spend on the show totaled $38.9 millio ...
- Netflix Aiming For 40M Unique Global Viewers By Q3: Report
Television News Daily, Wayne Friedman - Wednesday, September 14, 2022
Netflix anticipates it can reach 40 million unique global viewers in t ...
- Streaming Leads Viewing In August; Broadcast, Cable Make Gains: Nielsen
Television News Daily, Wayne Friedman - Thursday, September 15, 2022
Streaming TV continued its lead in viewing share, according to Nielsen's T ...
- Eddy Merckx Mentioned On CNBC In Connection With Peloton - Time To Spin?
TV Watch, Wayne Friedman - Thursday, September 15, 2022
As Peloton's co-founders depart, what can the company do to improve busines ...
- Five Major Sponsors Buy In To Amazon's 'Thursday Night Football'
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
Five major initial sponsors will highlight Amazon Prime Video's new exclusive "Thursd ...
- Jo Ann Ross Moving To Advisory Role As Chairman, Paramount Advertising, Halley Ascends
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
Ross became the first woman to be appointed head of advertising ...
- Analysis Finds 'Issues' Ads Approaching Two-Thirds Of Political Ad Spending
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
Political advertising is looking to set records for the upcoming midterm electio ...
- Media Brand Loyalty: Apple TV+, Disney+ Gain, Netflix Slips, Fox News Holds Steady
TV Watch, Wayne Friedman - Wednesday, September 14, 2022
Among streamers, Disney has risen to 4th place overall among 100 t ...
- NBC's 'SNF' Opener Delivers Best Result In 7 Years, 25M Viewers
Television News Daily, Wayne Friedman - Monday, September 12, 2022
Of the 25.1 million, NBC says 1.65 million average minute viewers ca ...
- HBO/HBO Max Top All Networks, Streamers With 38 Emmys, 'White Lotus' Wins Big
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
HBO/HBO Max topped all networks and streamers with 38 wins for t ...
- GM Becomes First Partner For NBCUnified Platform To Match Consumer Data For Insights
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
The deal allows for integration of GM's data on its consumer automoti ...
- Will Disney's 'Hard' Bundle Be Hard To Come By?
TV Watch, Wayne Friedman - Tuesday, September 13, 2022
Premium streamers will soon need to make tough choices: Continue to spe ...
- Comscore Strikes 'Advanced Audiences' Deal With Fox TV Stations
Television News Daily, Wayne Friedman - Monday, September 12, 2022
Fox says the Comscore deal means it can now use significantly larg ...
- Dish Media Partners With SeaChange, Beachfront For Real-Time, Linear Programmatic Service
Television News Daily, Wayne Friedman - Monday, September 12, 2022
The service will give advertisers across its TV homes the ability ...
- NFL TV Advertising Won't Save National TV Ad Revenue In Recessionary Economy
TV Watch, Wayne Friedman - Monday, September 12, 2022
While national TV advertising will recover somewhat in Q4 thanks to continu ...
- Iger: Linear TV Near A 'Great Precipice,' Tough Future For Streamers
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Not all big media-based streamers will make it, said Bob Iger, form ...
- AMC Networks Names Kelleher Chief Commercial Officer
Television News Daily, Wayne Friedman - Friday, September 9, 2022
The promotion makes her responsible for all advertising and distribution revenue. ...
- Still Making Cash Registers Ring, 'Top Gun Maverick' Will Have To Wait For Paramount+ Streaming
TV Watch, Wayne Friedman - Thursday, September 8, 2022
Old-school theatrical release thinking has returned for major movie and TV stud ...
- ESPN's 'College GameDay' Adds Sponsors DoorDash, Old Dominion To Returning Ad Partners
Television News Daily, Wayne Friedman - Wednesday, September 7, 2022
All brand sponsors will appear throughout the show for the entire 2022-20 ...
- Super Bowl 95% Sold, Many Spots Topping $7M
Television News Daily, Wayne Friedman - Wednesday, September 7, 2022
The Super Bowl in Feb. 2023 will see 30-second commercial time toppi ...
- Addressable TV Ads Gain, But Measurement Concerns Remain
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Addressable TV advertising needs better ROI measurement for the business to accelerat ...
- Crossover This: TV Pushes Fall Season Launches, Streamers Gain Ground
TV Watch, Wayne Friedman - Thursday, September 8, 2022
The fall TV season is coming -- whatever that means these day ...
- TV, AVOD Ad-Spending Growth To Slow To 4.3% This Year
Television News Daily, Wayne Friedman - Tuesday, September 6, 2022
Growth for this year's traditional TV and AVOD ad revenue is project ...