- Netflix: A Rushed Move Into Advertising With $65 CPMs, No Third-Party Measurement?
TV Watch, Wayne Friedman - Friday, September 2, 2022
Netflix is reportedly telling media buyers it will start its new ...
- Netflix Hires Snap Veteran Ad Execs Gorman And Naylor
Television News Daily, Wayne Friedman - Wednesday, August 31, 2022
Gorman will be president of worldwide advertising and Naylor will be ...
- Paramount Global Joins Streamer 'Bundling' Push With Paramount+ And Showtime
Television News Daily, Wayne Friedman - Wednesday, August 31, 2022
Consumers can get an ad-supported version of streaming Paramount+ and Showtime conte ...
- National TV Goes Flat In July Versus 2020 - Is That Bad?
TV Watch, Wayne Friedman - Thursday, September 1, 2022
The key measure will be where upfront ad deals actually land, sa ...
- Streaming Subscriber Revenue Projected To Rise 32% By 2024, Slowdown To Follow
Television News Daily, Wayne Friedman - Tuesday, August 30, 2022
Subscription revenues will be virtually flat at $57.1 billion from 2024-2027 d ...
- Samsung TV Plus Rebranded, Sees Growth In Viewing Hours
Television News Daily, Wayne Friedman - Tuesday, August 30, 2022
As its free, ad-supported TV/video on-demand service is rebranded today, Samsung Electroni ...
- Confirming, Fact-Checking A Story - Just Give It Less Visibility? What Would TV Nets Do?
TV Watch, Wayne Friedman - Wednesday, August 31, 2022
If you can't confirm a story, should you run a story? ...
- Netflix Ad-Supported Option Could Cost $7 To $9 A Month: Report
Television News Daily, Wayne Friedman - Monday, August 29, 2022
Netflix could be pricing its upcoming ad option from $7 to ...
- Streaming - No Big Deal? Look At What NBC Is Considering
TV Watch, Wayne Friedman - Tuesday, August 30, 2022
It is no longer just competition for linear TV -- it's cannibalizatio ...
- Movie Theaters Offering $3 Tickets On Labor Day: 'National Cinema Day'
MediaDailyNews, Wayne Friedman - Sunday, August 28, 2022
Moviegoers on Labor Day can access 3,000 cinema locations at the speci ...
- NBC Considers Reducing Prime Time By 1 Hour
Television News Daily, Wayne Friedman - Friday, August 26, 2022
NBC is considering a groundbreaking move: giving back one hour of programmi ...
- Ring This: Amazon's 'Candid Camera' Spin On Doorbell TV
TV Watch, Wayne Friedman - Monday, August 29, 2022
There's a new MGM syndication TV show of compiled clips from Ring-li ...
- Nielsen Delays Use Of Big Data For 'Transaction Purposes'
Television News Daily, Wayne Friedman - Thursday, August 25, 2022
Nielsen says it has postponed approval of its 'Big Data' viewing informati ...
- Peloton Cuts Marketing, CTV Subscription Revenue Rises 36%
Television News Daily, Wayne Friedman - Thursday, August 25, 2022
Peloton Interactive dramatically lowered its marketing efforts in its latest quarterly peri ...
- New Multitasking Conundrum: Watching 4 TV Live Streams, Spots At The Same Time
TV Watch, Wayne Friedman - Friday, August 26, 2022
YouTube TV will test the boundaries of media attention as viewers ...
- Cinema Ad Network NCM To Be Measured By iSpot
MediaDailyNews, Wayne Friedman - Thursday, August 25, 2022
National CineMedia has struck an analytics and measurement deal with iSpot.tv th ...
- CTV Fraudsters Targeting Millions Of Internet-Connected Devices: DoubleVerify
Television News Daily, Wayne Friedman - Wednesday, August 24, 2022
Internet-connected devices are being targeted in a new fraud scheme, LeoTerra, th ...
- NBC's Peacock: Next-Day Airings Of Shows For NBC TV Network, Bravo Programs
Television News Daily, Wayne Friedman - Wednesday, August 24, 2022
NBCU premium subscribers will have next-day access to current seasons of N ...
- Netflix Dominates Demand Share For Originals; Legacy-Owned Shows Lead For All TV Content
Television News Daily, Wayne Friedman - Thursday, August 25, 2022
Netflix is dominant in streaming consumers' "demand" for original TV programming, b ...
- John Malone: Are Streamers Packaging Like Cable?
TV Watch, Wayne Friedman - Thursday, August 25, 2022
In the modern digital TV/video world, streaming bundles are on the ri ...
- Crossing The TV 'Rubicon': Cable TV July Viewing Sinks 19% -- Down 32% Over 2 Years
Television News Daily, Wayne Friedman - Tuesday, August 23, 2022
MoffettNathanson, analyzing Nielsen results, says cable TV networks have declined 32%. Broadca ...
- Amazon-DirecTV Deal For NFL 'Thursday Night Football' In Bars, Restaurants
Television News Daily, Wayne Friedman - Tuesday, August 23, 2022
Amazon Prime Video has inked a deal to have its NFL "Thursd ...
- Fox News' Fox Nation Wants More Female Viewers: How About A Movie?
TV Watch, Wayne Friedman - Wednesday, August 24, 2022
Fox Nation is scheduling movies on its streamers. One exec tells t ...
- 2022 National TV Movie Spending Down 27% So Far Vs. 2019
Television News Daily, Wayne Friedman - Monday, August 22, 2022
Movie studio national TV spend is down 27% to $625.5 million v ...
- 'House Of The Dragon' Sets Record HBO New Series Debut: 10M Viewers
Television News Daily, Wayne Friedman - Monday, August 22, 2022
"House of the Dragon" was HBO's best result for any episode sin ...
- Movie Business Isn't Totally In The Clear - Just Ask Some U.S. Movie Theater Chains
TV Watch, Wayne Friedman - Tuesday, August 23, 2022
Big movie-studio owners have touted the return of profitability and strong box-offi ...
- Cineworld Group Mulls Bankruptcy: Low Movie Admission, Too Few Blockbusters
MediaDailyNews, Wayne Friedman - Friday, August 19, 2022
On Wednesday, Cineworld said although there have been some big movie reven ...
- Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
Television News Daily, Wayne Friedman - Friday, August 19, 2022
Against a possible slowdown of streaming growth, video streaming platforms bought, ...
- Higher Sports Rights Fees: Not Slowing Down On Linear TV -- Or Streaming
TV Watch, Wayne Friedman - Monday, August 22, 2022
Several years from now, more sports will almost be assured of goi ...
- New Political Parties? Political Ad Money May Tell A Different Story
TV Watch, Wayne Friedman - Friday, August 19, 2022
Could a third party succeed? Not only is there ever-widening polarization betwe ...