- Dramatic News Coverage Of War In Ukraine Means Fewer Ads, Higher Viewing, Tough Decisions
TV Watch, Wayne Friedman - Friday, March 4, 2022
Right now, viewers are demanding more content -- and at the sa ...
- Disney Signs Horizon Media For Its 'Clean Room' Data Service
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Disney Advertising has signed on Horizon Media as its first partner ...
- Biden's State Of The Union Address Earns 38.2M Viewers, Highest Since 2019
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Viewing totals for this year's address included both out-of-home and CTV viewin ...
- CNN+ Plans App, Sets Subscriber Price, With 4-Week Launch Promo
Television News Daily, Wayne Friedman - Thursday, March 3, 2022
CNN also has plans for a CNN app available to subscribers ...
- Major League Baseball: Not Playing Ball -- Again? What It Could Mean For RSNs And TV
TV Watch, Wayne Friedman - Thursday, March 3, 2022
Just when baseball has been looking to get back some of i ...
- Paramount+ Tops In Streaming Ad Load In 2021, Peacock Is The Lowest
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
Among top ad-supported premium streaming platforms from major TV network groups, Paramoun ...
- Disney Advertising Strikes Data Deals With Samba TV, Comscore, Nielsen And Omnicom, Publicis
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
Disney says it is working with nearly 100 providers to create ...
- DirecTV Drops RT America
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
In a statement issued Tuesday, The National Association of Broadcasters said ...
- Invidi Starts National Addressable TV Platform
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Invidi is starting up a new ad platform that will allow programme ...
- True Futuristic Interactive TV: Giving Viewers Control Over Scenes In Favorite TV Shows?
TV Watch, Wayne Friedman - Wednesday, March 2, 2022
Should consumers be able to choose alternate endings for TV series a ...
- Tegna Core Advertising Climbs 14% In Q4 Amidst Automotive Ad Weakness
Television News Daily, Wayne Friedman - Monday, February 28, 2022
Tegna says the company is seeing continuing growth vs. pre-pandemic periods. I ...
- Simulmedia Adds Measurement Partners With Data Guarantees For Its TV+ Buying Platform
Television News Daily, Wayne Friedman - Monday, February 28, 2022
Simulmedia is starting up a program that will make third-party data availab ...
- Comscore Posts Net Income Results, Q4 Revenues Up 7%
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
As big network groups look to establish alternative currencies for TV measuremen ...
- Worst-Timed Commercial: Applebee's Ad Airs Alongside CNN News On Invasion Of Ukraine
TV Watch, Wayne Friedman - Tuesday, March 1, 2022
An Applebee's ad placement of their TV commercial message was placed ne ...
- Nielsen Expands Data Deal With Experian For Its Identity System
MediaDailyNews, Wayne Friedman - Monday, February 28, 2022
Experian's data will expand Nielsen's Identity System with IDs for open w ...
- Dish Network Pay TV Business Weakens, Satellite/Pay TV Revenue Down 1.5% in Q4
Television News Daily, Wayne Friedman - Friday, February 25, 2022
As Dish Network continues to seek mobile-phone business growth, its core satellite/virtu ...
- Longtime TV, Entertainment Marketing Exec Mark Stroman, Who Led Early Fox TV Network Promotions, Dies
Television News Daily, Wayne Friedman - Friday, February 25, 2022
Stroman worked at Fox Broadcasting Company for 16 years and rose ...
- NBC Strikes Video-Game Ad Sales Deal With Anzu.io
Television News Daily, Wayne Friedman - Monday, February 28, 2022
NBCU is expanding into in-video games ad sales through a deal wi ...
- NFL License Fee For Its 'Sunday Ticket' About To Skyrocket - Should We Expect Anything Less?
TV Watch, Wayne Friedman - Monday, February 28, 2022
The NFL has made deals with NBCU, Fox, ABC/ESPN and a "Thursd ...
- Discovery Q4 Revenue Grows 10%, Zaslav Touts 'Smart' Streaming Content Spend
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
For the new company Warner Bros. Discovery, the focus will be ...
- DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement
Television News Daily, Wayne Friedman - Friday, February 25, 2022
The new data tool combines DoubleVerify's Authentic Ad metric, which verifies th ...
- Is It All About A Bigger Screen? IMAX Shows The Way Amidst Pandemic
TV Watch, Wayne Friedman - Friday, February 25, 2022
IMAX posted its best quarterly results ever in Q4 2021 at $108 ...
- Nexstar Media Group Sees 4.3% 'Core' Advertising Gains For Q4, Automotive Takes A Back Seat
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Ad categories for Nexstar that saw Q4 growth included entertainment marketing, spor ...
- Sinclair Ad Revenue Sinks 31% In Q4
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
For 2022, Sinclair expects a "record-breaking" year for political advertising due ...
- Discovery Joins Omnicom, Comscore, VideoAmp To Develop New TV Ad Currencies
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Discovery will team with measurement companies and Omnicom Media Group in ...
- Samba TV Offers Guaranteed 'Incremental' Video Reach Currency
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
TV measurement firm Samba TV is launching what it says is t ...
- TelevisaUnivision Sees 11.4% Gains In Core Advertising For Q4, Radio Up 17%
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Univision says its ad business witnessed the highest volume and price grow ...
- VideoAmp, Comcast Advertising Strike Deal For Viewership Data
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
The deal will allow VideoAmp to add data into its cross-platform measureme ...
- Marketing Execs Suggesting What Reporters Should Cover? CNN Advertisers: Ask More Questions
TV Watch, Wayne Friedman - Thursday, February 24, 2022
Since when do marketing executives offer up "topic" suggestions to editors a ...
- NBC Beijing Olympics Prime-Time Viewers Sink 42% Vs. 2018, Down 26% From 2021 Games
Television News Daily, Wayne Friedman - Monday, February 21, 2022
Preliminary total audience delivery for NBC Television Network, USA Network, CNBC a ...
