- November Posts Second-Highest Viewing Of The Year, Streaming Up 10%
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
Total day TV usage of persons 2 years and up for Novemb ...
- Calling All Buyers Of Slow-Moving Traditional/Legacy TV Assets: What's The Key Selling Point?
TV Watch, Wayne Friedman - Thursday, December 15, 2022
Legacy TV business owners will surely invite more efforts like joint-venture investme ...
- NBA Entertainment Hires Horizon Sports & Experiences, Led By David Levy, Chris Weil
MediaDailyNews, Wayne Friedman - Tuesday, December 13, 2022
NBA Entertainment, the NBA's marketing/production division, has hired a new marketing agen ...
- Cinemark Expands ESPN College Football Playoffs Deal For In-Theater Viewing
Television News Daily, Wayne Friedman - Tuesday, December 13, 2022
Cinemark is expanding its deal with ESPN to more of its theate ...
- ACR Data Supplier Inscape Forms Nationally Representative Panel, Innovid Is First Client
Television News Daily, Wayne Friedman - Wednesday, December 14, 2022
Inscape, a major provider of TV measurement of ACR data, is n ...
- Spotlight On Local TV News: Viewers Shifting To Streaming From Pay TV?
TV Watch, Wayne Friedman - Wednesday, December 14, 2022
VUit, a free, ad-supported, web-based streaming service, offers local TV content wi ...
- Viewer Cannibalization: Young Media Feeding On Linear TV-Based Content In Other Places
TV Watch, Wayne Friedman - Tuesday, December 13, 2022
Where exactly are those cord-cutters going when they drop their cable/satellite/virtual ...
- TV Program Ad Spend, Promotion Up 8% Over 3 Months, 'Yellowstone' Gets Big Push
Television News Daily, Wayne Friedman - Friday, December 9, 2022
TV network-based companies have increased on-air media time and paid-ad spending ...
- World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So Far
Television News Daily, Wayne Friedman - Sunday, December 11, 2022
An estimated $213.6 million in national TV advertising was placed on F ...
- Pricey Streaming Platforms Don't Always Deliver Higher Value - Is That Right?
TV Watch, Wayne Friedman - Monday, December 12, 2022
A study designed to determine the best "value" gave a surprising n ...
- Disney+ Launches Ad Option With More Than 100 Advertisers
Television News Daily, Wayne Friedman - Thursday, December 8, 2022
All major media agency groups have been active for the Disney+ ...
- 'Max'-Only Streaming Platform Brand: The Risk Of Axing HBO Name Cachet
TV Watch, Wayne Friedman - Friday, December 9, 2022
WBD could have the right idea about dropping the "HBO" name fr ...
- Discount Pay TV Provider Frndly TV Sees Sharp Growth Of 40% To 700,000 Subs
Television News Daily, Wayne Friedman - Wednesday, December 7, 2022
Frndly TV does not carry high-priced broadcast nets or cable TV spor ...
- Netflix: More Ad Options Coming, No 'Profit Path' For Sports Yet
Television News Daily, Wayne Friedman - Thursday, December 8, 2022
"It's likely there'll be multiple ad tiers over time," said Netflix's CEO/Chi ...
- Elon Musk's Newfound Ad Business Focus: Some Twitter, Tesla TV Messaging Now?
TV Watch, Wayne Friedman - Thursday, December 8, 2022
Musk now has a much better understanding of what a good med ...
- Q4 Scatter Pacing Down 39%
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
The difference between upfront and scatter market TV-placed media in the peri ...
- Paramount's Bakish: Scatter Weaker Than Expected, D2C 'Decelerates'
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
"We do now see the fourth quarter coming in a bit bel ...
- Streaming Subscriber Growth In The Millions: Is That How You Measure Success?
TV Watch, Wayne Friedman - Wednesday, December 7, 2022
How do consumers view smaller, niche streaming services among the larger gro ...
- 'Thursday Night Football' Scores 11.4M Viewers Overall, More Younger Viewers, Amazon Says
Television News Daily, Wayne Friedman - Monday, December 5, 2022
Although Amazon Prime Video's "TNF" has scored top audience results vs. ...
- NBCU's Shell: Ad Market 'Even Worse' In The Last Month
Television News Daily, Wayne Friedman - Monday, December 5, 2022
The TV ad market has worsened during the last six to ni ...
- Correction: 'Thursday Night Football' Ratings Are Down 24% Vs. A Year Ago
Television News Daily, Wayne Friedman - Monday, December 5, 2022
This year's "Thursday Night Football" series is currently down 24% from ...
- TV Legacy That Remains: What Gets Cut Next And What Stays On TV Networks?
TV Watch, Wayne Friedman - Tuesday, December 6, 2022
Legacy pay TV services -- including new virtual pay TV services ...
- Linear TV Takes Another Hit, Q3 Cord-Cutting Declines 6.2%
Television News Daily, Wayne Friedman - Friday, December 2, 2022
Steep cord-cutting by pay TV subscribers in in Q3 continued at near ...
- National TV Ads Forecast To Decline 6.4% In 2023, AVOD/OTT To Rise 32%
Television News Daily, Wayne Friedman - Monday, December 5, 2022
Magna projects a 4% decline in national TV network ad revenue ...
- Higher Sports TV Carriage Fees: When Will Pay TV Providers Just Say No?
TV Watch, Wayne Friedman - Monday, December 5, 2022
Threatening to take away legacy TV sports content may be the la ...
- VideoAmp Inks 'Clean Room' Deal With Disney Advertising, Touts Better Cross-Screen Measurement
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
Building on its deal with Disney Advertising, VideoAmp will gain access ...
- CBS Leads Networks In Total Minutes Viewed This Season, But Is Behind Netflix
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
CBS led all broadcast networks in total day minutes viewed and ca ...
- Are Local TV Stations Getting Back 10 PM Hour For Older Viewers... Or Younger?
TV Watch, Wayne Friedman - Friday, December 2, 2022
Should NBC and other broadcast nets get closer to a decision ...
- Linear TV Ad Campaigns Can Achieve 62% Reach By Buying 40-45 Networks
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
Advertising for cable TV works best when a media campaign is runni ...
- NHL Starts NHL FAST, Free Ad-Supported Streaming Service, On Roku
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
NHL FAST will offer NHL game highlights, condensed games including Stanley C ...