- Political Ad Records This Season? More Coming In 2024
TV Watch, Wayne Friedman - Thursday, August 18, 2022
Midterm political advertising looks to easily outpace 2018 midterm revenue this ye ...
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
Television News Daily, Wayne Friedman - Tuesday, August 16, 2022
SMI says Netflix has a clear opportunity to hit this "sweet spo ...
- CNBC's Long-Time Chairman Mark Hoffman To Step Down
Television News Daily, Wayne Friedman - Tuesday, August 16, 2022
Hoffman, who was with CNBC for nearly three decades, led the netwo ...
- Nexstar Takes Over CW -- Soon You Won't Recognize It. Is That Good TV Business?
TV Watch, Wayne Friedman - Wednesday, August 17, 2022
The network will be profitable by 2025, says Nexstar. But what wi ...
- Nexstar Media Group Buys 75% Stake In The CW
Television News Daily, Wayne Friedman - Monday, August 15, 2022
Nexstar, which has the most U.S. local TV stations, also has t ...
- Amazon's 'TNF' First Live-Streaming Program Included In Nielsen Ratings
Television News Daily, Wayne Friedman - Tuesday, August 16, 2022
As part of a deal to measure viewing for Amazon's new N ...
- Simultaneous-Run Movies On Streamers, In Cinemas: No Longer A Thing?
TV Watch, Wayne Friedman - Tuesday, August 16, 2022
Are we really past the controversy of simultaneous releases of theatrical movi ...
- Netflix Dominates Q2 Streaming Minutes: YouTube, Hulu, Amazon, Disney+ Follow
Television News Daily, Wayne Friedman - Friday, August 12, 2022
Netflix has few challengers in streaming minutes of viewing, but there ...
- ESPN Striking Out On Its Own? With Heavy Hitters, Disney Sees Growth
TV Watch, Wayne Friedman - Monday, August 15, 2022
Does ESPN want to make a big player trade -- or contin ...
- 2022 Political Advertising Estimated To Hit Record $9.7B, CTV At $1.4B
Television News Daily, Wayne Friedman - Thursday, August 11, 2022
The political advertising estimate for 2022 is the highest ever for a ...
- Vizio's Smart TV Platform Revenue Grows 70% In Q2
Television News Daily, Wayne Friedman - Friday, August 12, 2022
While Vizio's main TV device business was down 11%, shipments of ...
- Any Other Ad Categories For Streaming TV Platforms? Retailers.. Autos.. Pharma?
TV Watch, Wayne Friedman - Friday, August 12, 2022
The focus comes down to the most important business idea for conte ...
- Nielsen Boosts National TV Panel To More Than 42,000 Homes, 101,000 Viewers
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
Nielsen says all its media panels have seen growth -- including i ...
- Fox Sees Growth In Political Ads, No Near-Term 'Adverse Advertising Impact': Murdoch
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
Political ad growth at its Fox News Media and TV stations boost ...
- Disney Raises Streaming Prices, Disney+ Ad Option To Start Dec. 8
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
The ad-supported streaming option will start Dec. 8 and be priced ...
- TV Upfront Numbers: Believe In 'Commitments,' Revenue, Or Flexibility?
TV Watch, Wayne Friedman - Thursday, August 11, 2022
Now, TV network-based media companies' disclosures of big upfront "commitments" are mo ...
- National TV Ad Spending Slips 1% In Q2
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
National TV ad spend for Q2 was down 1%, with cable ...
- Trade Desk Sees 35% Higher Q2 Revenue, Strong CTV Business
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
"CTV is evolving faster than anyone predicted," said Trade Desk CEO Je ...
- Media Profanity: Don't Call My Business 'Cable'-Like
TV Watch, Wayne Friedman - Wednesday, August 10, 2022
Some analysts are saying that FAST networks -- free, ad-supported television ...
- FuboTV Strikes Content, Network Deal With Reynolds' Maximum Effort Productions
Television News Daily, Wayne Friedman - Monday, August 8, 2022
The deal includes a first-look deal for unscripted TV content and ...
- VAB Finds 85% Of TV Networks Using New Measurement
Television News Daily, Wayne Friedman - Monday, August 8, 2022
Eighty-five percent of TV networks are using new measurement currencies and too ...
- HBO Max Ad Option One Year In: Slow Growth, Estimated At 1.9M Subs
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
HBO Max is showing only slow gains in subscribers for its ad-support ...
- Stream This: As One Longtime Network Soap Leaves Linear TV, What Remains?
TV Watch, Wayne Friedman - Tuesday, August 9, 2022
If you had any doubts that streaming would not dramatically change line ...
- NFL Appeals Watson's 6-Game Suspension: Do TV Marketers Hang In The Balance?
TV Watch, Wayne Friedman - Monday, August 8, 2022
Will the patina of the NFL -- the leading TV franchise ...
- WBD Confirms HBO Max/discovery+ Merger, Discloses Softening TV Scatter Market
Television News Daily, Wayne Friedman - Friday, August 5, 2022
After reporting its first financial results since its merger, Warner Bros. Discove ...
- AMC Networks Reports 5% Drop In 2Q Ad Revenue
Television News Daily, Wayne Friedman - Friday, August 5, 2022
The company cited lower linear TV ratings for the decline, but al ...
- What TV Can Learn From Live Entertainment
TV Watch, Wayne Friedman - Friday, August 5, 2022
Big entertainment companies have effectively used synergistic marketing to cross-promote their ...
- Brand Safety Angst Boosts DoubleVerify's Q2, Continues Expansion Into CTV, Social, Gaming
Television News Daily, Wayne Friedman - Thursday, August 4, 2022
CTV and social media measurement revenue for the quarter soared 56% a ...
- Paramount Global's D2C Business Soars 56%, Streaming Expands To 43M Subscribers
Television News Daily, Wayne Friedman - Thursday, August 4, 2022
Paramount's legacy media business rose only 1%, with advertising sales falling ...
- Has Our Ability To Promote All Those New Shows Also Peaked? Nah!
TV Watch, Wayne Friedman - Thursday, August 4, 2022
I'm less concerned than FX's John Landgraf, because networks and streamers contin ...