- Tegna Sold To Standard General, Apollo Global For $5.4 Billion
Television News Daily, Wayne Friedman - Tuesday, February 22, 2022
Tegna has been sold to investment hedge-fund firm Standard General and investo ...
- Roku Starts 'Watermarking' Ad Technology To Deter Streaming, CTV Fraud
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Roku Advertising Watermark will help advertisers and publishers verify the authenticity ...
- Will TV Upfront Media Deals Be Paid In Cryptocurrency In The Near Future?
TV Watch, Wayne Friedman - Wednesday, February 23, 2022
As media companies like Sling TV expand their payment methods, will hard-press ...
- Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds
Television News Daily, Wayne Friedman - Monday, February 21, 2022
The authors of the study found generally high percentages for ad "irrelevanc ...
- More TV Movie Content, Money Needed: Can Streaming Companies Like Roku Keep Pace?
TV Watch, Wayne Friedman - Tuesday, February 22, 2022
After years of unimpeachable growth, analysts believe Roku could be slowing do ...
- Sports Wagering, Advertising Spike In Q1 As More States Legalize Betting
Television News Daily, Wayne Friedman - Friday, February 18, 2022
Legalized sports wagering and advertising rose to new heights around the N ...
- Another Strong Debut As 'Uncharted' Scores $51M At Box Office
Television News Daily, Wayne Friedman - Sunday, February 20, 2022
Sony has spent $17.5 million in national TV advertising for the fi ...
- The Best Streaming Shows Still Have A Short Life Vs. Linear TV Series
TV Watch, Wayne Friedman - Monday, February 21, 2022
Don't expect streamers to achieve long TV season tenures. The odds a ...
- TelevisaUnivision To Launch Two New Streamers: ViX And ViX+
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
TelevisaUnivision CEO Wade Davis says the company will spend "billions" and ...
- The Trade Desk Agrees To Provide Nielsen With Consumer Identity Data
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
With the deal, The Trade Desk will contribute identity demographic data ...
- Trade Desk Jumps 24% In Q4: Cites CTV Growth, Targets TV's Upfront
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
The Trade Desk on Tuesday said it launched a new supply-side produ ...
- AMC Networks Offers Addressable Ad Slots For National TV, Amazon Is First Client
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
Spots will run on Comcast, Charter and Cox cable systems in mo ...
- Roku Misses Revenue Estimates, Active Accounts Rise To 60.1M
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
Supply-chain issues hit Roku hard, impacting its ad business and TV s ...
- When Growing Your Media Business -- With Expected Losses -- Isn't Enough
TV Watch, Wayne Friedman - Friday, February 18, 2022
An analyst downgrade and concerns from MoffettNathanson Research put ViacomCBS stock ...
- AMC Networks Streaming Subs Rise, But Profits Fall, Stock Price Down 20%
Television News Daily, Wayne Friedman - Wednesday, February 16, 2022
In AMC's most recent quarter, ad revenues slipped 1% to $234 millio ...
- Is QR Code Explosion The Sleeper Connection For TV Upfront 'Business Outcomes' Marketers?
TV Watch, Wayne Friedman - Thursday, February 17, 2022
Looking at the just-completed Super Bowl, we may have our answer ...
- Super Bowl Draws 112M Viewers, Up 16% Vs. Last Year
Television News Daily, Wayne Friedman - Tuesday, February 15, 2022
This year's Super Bowl drew some 112 million average minute total ...
- ViacomCBS Changing Name To Paramount, Posts 48% Gain In Streaming Revenue
Television News Daily, Wayne Friedman - Tuesday, February 15, 2022
ViacomCBS is changing its name to Paramount, in a dramatic move ...
- Is Cross-TV Network/Streaming Program Promotion Ramping Up?
TV Watch, Wayne Friedman - Wednesday, February 16, 2022
Cross-network program promos have been a no-no for broadcasters. But now, wi ...
- Weigel Broadcasting To Start Story Television, Its Sixth Network
Television News Daily, Wayne Friedman - Tuesday, February 15, 2022
Weigel Broadcasting Co. is launching its sixth network -- locally based Sto ...
- Consumer Needs: More Important Things Vs. Spending More Time
TV Watch, Wayne Friedman - Tuesday, February 15, 2022
According to new research from Publicis Media, "spending time at home" to ...
- Pepsi's Super Bowl Ad Scores Top Honors For Ad Recall, Brand Association, Study Finds
Television News Daily, Wayne Friedman - Monday, February 14, 2022
Cognitive science company Memorable, using AI, studied the long-term impact of Sup ...
- Super Bowl Ads Score More Attention From Men, Highest 'Attention' Ever For Halftime Show: TVision
Television News Daily, Wayne Friedman - Monday, February 14, 2022
Using "eyes on screen" technology, TVision found that men scored a 126 ...
- Can Movie Theater Business, After 'Severe Injury,' Look To Past Failures For Future Answers?
TV Watch, Wayne Friedman - Monday, February 14, 2022
Will a new iteration of MoviePass -- the defunct all-you-can-view monthly subscripti ...
- Two-Thirds Of Super Bowl Spots Score Just 'Average' Results
MediaPost Weekend, Wayne Friedman - Friday, February 11, 2022
Ads were measured for potential for brand equity and ability to boo ...
- Almost Half Of All U.S. TV Sets In Homes Don't Use Cable, Satellite Set-Top Box: Nielsen
Television News Daily, Wayne Friedman - Thursday, February 10, 2022
Nielsen says "almost half of the TVs in U.S. homes today (44 ...
- Pre-Game Viewing Of Super Bowl Ads Soars To 1.3B Impressions
Television News Daily, Wayne Friedman - Thursday, February 10, 2022
This year, pre-game viewing of Super Bowl TV ads is sharply highe ...
- As Core Local TV Advertising Stalls, Networks Turn To Sports Wagering, Datacasting
TV Watch, Wayne Friedman - Friday, February 11, 2022
The biggest local TV categories have been automotive, restaurants, CPG, retail, a ...
- Fox Corp. Posts 6% Ad Increase In Quarterly Revenue, Sports Programming And Tubi See Gains
Television News Daily, Wayne Friedman - Wednesday, February 9, 2022
Fox Corp.'s long-term plan -- a focus on live sports and li ...
- Disney Ends Quarter With Strong D2C Streaming Subs, Park Revenue, But Linear TV Flat
Television News Daily, Wayne Friedman - Wednesday, February 9, 2022
Disney+ added 12 million global subscribers, helping to boost the company's D ...
