- Are Long-Term Contracts Returning To The Pay TV, Communications Industries?
TV Watch, Wayne Friedman - Thursday, February 10, 2022
Future fuboTV subscribers will need to pay a three-month subscription package f ...
- Peloton CEO Foley Steps Down As Company Slashes Costs, Plans To Cut 2,800 Jobs
Digital News Daily, Wayne Friedman - Tuesday, February 8, 2022
Peloton Interactive is cutting costs and plans to cut 2,800 jobs ...
- Young Media Consumers Spend More Time With Online Video, Gaming, Social Media, Less With TV, Movies
Television News Daily, Wayne Friedman - Tuesday, February 8, 2022
"The million-dollar question is whether today's young consumers will always prioritize non-tradition ...
- Super Bowl Viewing Projected To Rise As Much As 20% Due To Increased Streaming
Television News Daily, Wayne Friedman - Tuesday, February 8, 2022
As NFL games gain popularity, one industry estimate predicts live Super Bo ...
- Netflix, Thirsty For Growth, Is Spending $17B On Content - Crazy? Drink The Water
TV Watch, Wayne Friedman - Wednesday, February 9, 2022
What's next for Netflix? Some think it's obvious -- find ways ...
- Innovid To Acquire TVSquared, Deal Expands Measurement Platform Across TV, CTV, Digital
Television News Daily, Wayne Friedman - Monday, February 7, 2022
The expanded company will be "one of the largest datasets of audience ...
- NBC Says Beijing Olympics Scores Well For Marketers, Nielsen Shows Initial Low TV Viewing
Television News Daily, Wayne Friedman - Monday, February 7, 2022
NBC says Olympic marketers are getting high value, despite lower initial Nielsen-measur ...
- CNN Sans Zucker: Follow Real News And Opinion
TV Watch, Wayne Friedman - Tuesday, February 8, 2022
Where does CNN go from here? Is it more about figuring o ...
- WWE Gets Up Off The Mat: 2021 Revenue Spikes 12%
Television News Daily, Wayne Friedman - Friday, February 4, 2022
WWE's revenue spike in 2021 is largely attributable to its return ...
- Troubled Peloton Interactive Targeted By Suitors, 'WSJ' Reports
Television News Daily, Wayne Friedman - Friday, February 4, 2022
Embattled Peloton Interactive is being targeted by possible suitors, including Amazon, accordi ...
- Metaverse Marketers Will Know What Customers Want Even More Than Digital, Legacy Media
TV Watch, Wayne Friedman - Monday, February 7, 2022
Just think about a VR/AR headset in the Metaverse. A marketer c ...
- Linear TV Reach Challenges Continue, Samba TV Study Finds
Television News Daily, Wayne Friedman - Friday, February 4, 2022
Samba TV's research found that 97% of linear TV ad budgets ...
- Should Stock Market Swings For Big Digital Players Affect Legacy Media Companies?
TV Watch, Wayne Friedman - Friday, February 4, 2022
Big digital media companies' recent market swings aren't bumping up or do ...
- Fox News Starts 2022 Leading Prime Time Viewing; MSNBC, CNN Fall Behind
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
Amidst expectations that the November midterm elections will build TV news viewin ...
- 1 in 4 CTV Ads Run When TV Sets Are Off, DoubleVerify Finds
Television News Daily, Wayne Friedman - Wednesday, February 2, 2022
On Tuesday, DoubleVerify launched an onscreen pre-bid targeting platform that enables C ...
- CNN's Zucker Shocks Network With Abrupt Resignation
Television News Daily, Wayne Friedman - Wednesday, February 2, 2022
Zucker's departure comes in the wake of the soon-to-be-closed deal in whi ...
- NBC Sells Out Super Bowl, Fetched As Much As $7.1M Per :30
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
NBC has sold out all ad inventory for Super Bowl LVI acro ...
- Roku Dominates Amazon Fire TV In Q4 Streaming Share In North America: Conviva
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
Roku and Amazon Fire TV claim near parity with U.S. monthly acti ...
- CTV Fraud Schemes Cost $144 Million In 2021
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
Four schemes may have cost publishers $1 million to $5 million ...
- YouTube Beats Netflix In Perhaps The Only Business Metric That Matters -- Should Other Streamers Follow?
TV Watch, Wayne Friedman - Thursday, February 3, 2022
Increasingly, new streaming platforms might need to consider why a brand go ...
- Fox, CBS Post Best NFC, AFC Championship Game Viewing In Over 6 Years
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
Fox's airings of the Los Angeles Rams vs. San Francisco 49ers, ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
An integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- Can You Re-Create Your Cable, Satellite, Telco, Virtual Pay TV Bundle -- With No Advertising?
TV Watch, Wayne Friedman - Wednesday, February 2, 2022
You can do away with ad messages on your TV feed f ...
- AVOD To Fuel 2022 TV Ad Spend, Should Hit $86.4 Billion: Analyst
Television News Daily, Wayne Friedman - Monday, January 31, 2022
TV ad spend on AVOD platforms is forecast to grow 43% ...
- Paramount+ Kicks Off 'Mountain of Entertainment' Ad Campaign
Television News Daily, Wayne Friedman - Monday, January 31, 2022
ViacomCBS says four different spots will air in various shows, including t ...
- NBCU Promotes Dan Lovinger To President, NBC Ad Sales, Partnerships With Olympics Focus
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
Lovinger will also manage NBCU's advertising with the U.S. Olympic and Paralymp ...
- Olympic Opening Ceremonies Viewing Plummets 63%
Television News Daily, Wayne Friedman - Monday, February 7, 2022
NBCU's Beijing Winter Olympics opening ceremony sank to a new Olympic line ...
- If The Broadband Business Is Slowing, Where Do Traditional TV Consumers Go?
TV Watch, Wayne Friedman - Tuesday, February 1, 2022
Many companies have moved into wireless-mobile phone services. Others believe they c ...
- NBCU Continues To Push On-air Promos For 2022 Beijing Winter Olympics
Television News Daily, Wayne Friedman - Friday, January 28, 2022
Over 3 billion impressions have been produced from about 12,157 mostly nation ...
- Charter Clocks Steady 4.7% Revenue Growth, Broadband Revenues Rise 12%
Television News Daily, Wayne Friedman - Friday, January 28, 2022
However, Charter dropped 3% in video subscribers -- a 423,000 net lo ...
