- Roku Adds Measurement Partners For Media-Mix Modeling
Television News Daily, Wayne Friedman - Monday, April 25, 2022
Roku is expanding its line of measurement companies, adding Analytic Partners, Ips ...
- Are TV Programs On AVOD Of High Quality? Not Everyone Is Convinced, TiVo Survey Finds
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
Although AVOD services are growing, consumers are not entirely convinced the conte ...
- Not So Breaking News: CNN+ Demise Was Predictable
TV Watch, Wayne Friedman - Tuesday, April 26, 2022
For TV news wannabe streamers, there are different scenarios here, complicated ...
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLine
Television News Daily, Wayne Friedman - Friday, April 22, 2022
Bologna will work with TV networks looking to broaden interactive ad produ ...
- Netflix's Near-Term Future With Ads: A Feast With Many Choices
TV Watch, Wayne Friedman - Monday, April 25, 2022
Now the hard work begins for Netflix -- for an advertising opt ...
- Xandr Strikes Trial Deals With Six Measurement Companies
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
Building on more TV measurement tests from TV advertising sellers, Xandr, t ...
- Is Cord-Cutting To Save On Entertainment Beginning To Wane -- Despite Inflation?
TV Watch, Wayne Friedman - Friday, April 22, 2022
A study released by MoffettNathanson Research and produced by HarrisX says t ...
- Streaming Climbs To Near 30% Share Of All Total Day Viewing
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
Streaming TV viewing in March had a 29.7% share of all tot ...
- Broadband-Only HHs Rise Sharply In Q4, OTA Not So Much
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
The greatest change over the last three years has been with broadband-on ...
- TV Needs Better Forecasting, Maybe Some New 'Currencies': Shimmel
TV Watch, Wayne Friedman - Thursday, April 21, 2022
Shimmel says the industry has faced challenges "trying to forecast, using ...
- Netflix's Dramatic Ad-Option Shift: Now 'Open' To Change
Television News Daily, Wayne Friedman - Tuesday, April 19, 2022
Netflix President and co-CEO Reed Hastings, during an earnings call, said ...
- The Real Effect Of TV Commercials... On Mute
TV Watch, Wayne Friedman - Wednesday, April 20, 2022
Turning the sound off during commercials has been my thing for so ...
- TV Season Endings: More On-Air Promo Time Goes For Unscripted TV Shows
Television News Daily, Wayne Friedman - Monday, April 18, 2022
TV networks have been gradually transitioning many shows to earlier season-enders, whi ...
- Big Promo Deals Still A Major Piece Of Premium Streamers' Subscriber Count
Television News Daily, Wayne Friedman - Tuesday, April 19, 2022
The still-young premium streaming video industry continues to count on free months-lo ...
- Upfront Ad Price Inflation Vs. Consumer Cost Inflation: Who Wins This Battle?
TV Watch, Wayne Friedman - Tuesday, April 19, 2022
Three months ago, overall media inflation was projected to lag consumer pri ...
- Sinclair Strikes Broad Distribution Deal With Charter Including RSNs, But Problems Remain
Television News Daily, Wayne Friedman - Friday, April 15, 2022
The deal includes Sinclair's 19 Bally Sports RSN networks, Sinclair's owned loc ...
- USFL Starts With 3.0 Million Viewers Via NBC-Fox Simulcast
Television News Daily, Wayne Friedman - Sunday, April 17, 2022
This is the third time in four years that a spring profession ...
- U.S. Disclosures On Russian-Ukrainian War Are Working - 'Even When The Intel Isn't Rock Solid'
TV Watch, Wayne Friedman - Monday, April 18, 2022
The "bad guy" image of Ukraine is still being broadcast on state-own ...
- Sinclair To Partner With USSI Global For Datacasting Test In Electric Vehicle-Charging Station Market
Television News Daily, Wayne Friedman - Thursday, April 14, 2022
Sinclair says it will partner with USSI Global to offer "the nation ...
- To Get Premium Streamers, Subscribers Go Direct To Company Sites, Less To Roku, Amazon
Television News Daily, Wayne Friedman - Thursday, April 14, 2022
Analysis from measurement/analytics company Antenna via MoffettNathanson shows 64% of subscribers sign ...
- NextGen TV Is Coming: More A Slow Walk Than A Sprint For Advertisers, Viewers
TV Watch, Wayne Friedman - Friday, April 15, 2022
Recently, all 7 full-power Richmond, VA stations started broadcasting with NextGen-enabled ...
- Comscore Movies Hires Movie Studio Vet Michael Viane To Revive Movie Product Business
MediaDailyNews, Wayne Friedman - Wednesday, April 13, 2022
Viane, who will oversee all Comscore's movie-related products including its Box Offi ...
- CBS' 'Masters,' With Tiger Woods, Returns To High Pre-Pandemic Viewing Levels
Television News Daily, Wayne Friedman - Wednesday, April 13, 2022
The final round of "The Masters" with Tiger Woods scored 10.2 milli ...
- IMDb TV Rebrands As Amazon Freevee
Television News Daily, Wayne Friedman - Wednesday, April 13, 2022
Looking to hype up its free, ad-supported streaming TV channel, Amazon ...
- Is CNN+ Start More Of A CNN 'Less' Or CNN 'Even'?
TV Watch, Wayne Friedman - Thursday, April 14, 2022
Has CNN+ totally misfired -- right at the start? Many would poi ...
- MSNBC's 'Rachel Maddow' Show Trimmed Back To Weekly
Television News Daily, Wayne Friedman - Tuesday, April 12, 2022
Starting in May, Rachel Maddow, host of the MSNBC prime-time show th ...
- Comcast's Ad Sales Unit Effectv Inks Local TV 'Currency' Deal With Comscore
Television News Daily, Wayne Friedman - Tuesday, April 12, 2022
Effectv has struck a deal with Comscore for its local TV measureme ...
- Do Streamers Attract 'Light,' Casual TV Viewers?
TV Watch, Wayne Friedman - Wednesday, April 13, 2022
What about those "light" TV viewers? For TV marketers, these consumers ha ...
- Linear TV Still Top Priority For Warner Bros. Discovery, Analyst Says
Television News Daily, Wayne Friedman - Tuesday, April 12, 2022
Linear TV networks under the new company including TNT, TBS, CNN a ...
- Dancing Off Prime Time: Dancing On A Streaming Pinhead
TV Watch, Wayne Friedman - Tuesday, April 12, 2022
Programming a premium streaming platform has never been harder -- especially wh ...