- Does ESPN/ESPN+ Want To Play A New Ball Game?
TV Watch, Wayne Friedman - Monday, July 25, 2022
The big entertainment-focused streamers never seem to put sports front and cente ...
- Media Stocks See Sharp Gains Following Netflix Results
MediaDailyNews, Wayne Friedman - Wednesday, July 20, 2022
Many media stocks that have been impacted since the beginning of t ...
- Streaming Viewing Accelerates In June To 33.7% Day Viewing Share: Nielsen
Television News Daily, Wayne Friedman - Thursday, July 21, 2022
Streaming TV viewing, already on the rise, accelerated even more in Jun ...
- Netflix's Ad Efforts Just Starting -- Think Of the Bigger Game
TV Watch, Wayne Friedman - Friday, July 22, 2022
Netflix now seems to be well into the advertising way of thinkin ...
- CTV Ad 'Attention,' 'Viewability' Gain, But Linear TV Still Leads
Television News Daily, Wayne Friedman - Wednesday, July 20, 2022
Ad "attention" and "viewability" -- two key measures of ad effectiveness, accordi ...
- TV Networks, What Are Your TV Marketers' Customer Acquisition Costs?
TV Watch, Wayne Friedman - Thursday, July 21, 2022
E-commerce marketers now lose $29 for every new customer acquired, according ...
- Discovery Adds 6 New 'Shark Week' Sponsors, Ramps Up On-Air Promotion
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
Shark Week will run July 24-July 31, featuring never-before-seen footage of "walkin ...
- Netflix Results Better Than Expected, Ads Start In 'Handful' Of Markets
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
Netflix says in its shareholder letter: "Our lower priced advertising-supported offering wi ...
- News Consumption Slump - Is It Because News Stories Are 'Hard To Follow'?
TV Watch, Wayne Friedman - Wednesday, July 20, 2022
According to a Reuters Institute report, a significant proportion of younger a ...
- Streaming Usage Hits New High In Q2, Smaller Streamers Make Gains
Television News Daily, Wayne Friedman - Monday, July 18, 2022
Streaming households are at 81% vs. 75% a year ago, while househol ...
- Strong Correlation Between TV Viewers' Attention, Marketers' Brand Gains: Survey
Television News Daily, Wayne Friedman - Monday, July 18, 2022
There is a direct "one to one" correlation between TV commercials' "attentio ...
- Disney Upfront Reaches Record $9B
Television News Daily, Wayne Friedman - Monday, July 18, 2022
Disney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- Local OTT Advertising To Hit $2B, Doubling 2020 Total
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
The average compounded annual growth rate over the past two years f ...
- Netflix-Microsoft A Gaming Move? '23 Upfront Will Reveal More
TV Watch, Wayne Friedman - Tuesday, July 19, 2022
If automated programming is the key focus, picking Microsoft as an ...
- Trump Golf Venues Push TV Messaging, Host New LIV Golf Tournaments
Television News Daily, Wayne Friedman - Friday, July 15, 2022
Trump Golf is making a TV marketing push to re-establish its positi ...
- Jan. 6 House TV Hearings Too Slick? The Story With Facts, Commentary, Ketchup Drips And All
TV Watch, Wayne Friedman - Monday, July 18, 2022
The hearings so far are a mix of in-person and videotaped testimon ...
- National TV Movie Ad Spend Down 20% Vs. 2019, Domestic Box Office 31% Lower
MediaDailyNews, Wayne Friedman - Friday, July 15, 2022
Theatrical national TV advertising continues its recovery, but is still not ...
- Rising CTV Budgets Coming Not Just From Linear TV, Survey Finds
Television News Daily, Wayne Friedman - Thursday, July 14, 2022
Rising ad spending for TV and streaming is coming from digital a ...
- Worthy Mention..Or Not? Streaming Gains More Steam Amidst Emmy Nominations
TV Watch, Wayne Friedman - Friday, July 15, 2022
The shift to streaming was highlighted in 2018, when Amazon Prime Video ...
- Virtual Pay TV Subs Up 17% YOY, Led By YouTube TV, Traditional Pay TV Down 9%
Television News Daily, Wayne Friedman - Wednesday, July 13, 2022
Virtual pay TV subscribers grew 17% in Q1 to 14.9 million, whi ...
- Which Ad Buy To Make First -- Connected TV Or Linear TV?
Television News Daily, Wayne Friedman - Wednesday, July 13, 2022
CTV and streaming mostly play a supporting role compared to linear ...
- Netflix Names Microsoft As Partner For Its Low-Priced, Ad-Supported Option
Television News Daily, Wayne Friedman - Wednesday, July 13, 2022
"Microsoft offered the flexibility to innovate over time on both the technolo ...
- Netflix New Ad-Supported Content: Legacy TV Streamers Have A Leg Up
TV Watch, Wayne Friedman - Thursday, July 14, 2022
Netflix reportedly now needs to renegotiate deals with Hollywood studios, which th ...
- 'ESPYS' Award Show Signs 7 Official Sponsors, 20 Overall
Television News Daily, Wayne Friedman - Tuesday, July 12, 2022
Capital One will serve as the presenting sponsor of the show f ...
- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media Buys
Television News Daily, Wayne Friedman - Tuesday, July 12, 2022
With this deal, the companies say media buyers can discover and activa ...
- Brace Your Streaming Self: Might 'HBO Min' Be Coming?
TV Watch, Wayne Friedman - Wednesday, July 13, 2022
The Discovery CEO may be more the TV-media centric boss for a ...
- Video Streamers' Paid Ad Spend Up 38% In Q2, But Lower Media Value From TV Net Promos
Television News Daily, Wayne Friedman - Monday, July 11, 2022
Video streaming platforms ramped up paid ad spend by 38% in ...
- Linear TV Ad Revenue Will Take A Big Hit, Streaming Still Growing: BofA
Television News Daily, Wayne Friedman - Monday, July 11, 2022
"It is our expectation total advertising budgets would decline modestly with streaming/advertisi ...
- Legacy Cable TV Operators Continue To Seek Another Bundling Metamorphosis
TV Watch, Wayne Friedman - Tuesday, July 12, 2022
The big three cable operators renewing agreements with mobile partners will all ...
- 'Thor: Love And Thunder' Pumps Disney
MediaDailyNews, Wayne Friedman - Sunday, July 10, 2022
The "Thor" franchise continues the trend of surpassing the previous editions wh ...