- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media Buys
Television News Daily, Wayne Friedman - Tuesday, July 12, 2022
With this deal, the companies say media buyers can discover and activa ...
- Brace Your Streaming Self: Might 'HBO Min' Be Coming?
TV Watch, Wayne Friedman - Wednesday, July 13, 2022
The Discovery CEO may be more the TV-media centric boss for a ...
- Video Streamers' Paid Ad Spend Up 38% In Q2, But Lower Media Value From TV Net Promos
Television News Daily, Wayne Friedman - Monday, July 11, 2022
Video streaming platforms ramped up paid ad spend by 38% in ...
- Linear TV Ad Revenue Will Take A Big Hit, Streaming Still Growing: BofA
Television News Daily, Wayne Friedman - Monday, July 11, 2022
"It is our expectation total advertising budgets would decline modestly with streaming/advertisi ...
- Legacy Cable TV Operators Continue To Seek Another Bundling Metamorphosis
TV Watch, Wayne Friedman - Tuesday, July 12, 2022
The big three cable operators renewing agreements with mobile partners will all ...
- 'Thor: Love And Thunder' Pumps Disney
MediaDailyNews, Wayne Friedman - Sunday, July 10, 2022
The "Thor" franchise continues the trend of surpassing the previous editions wh ...
- Emotional Attachment To TV Commercials - Should We Care?
TV Watch, Wayne Friedman - Monday, July 11, 2022
NBC is working on building a "scalable model for creative testing" th ...
- Nexstar Tops All TV Station Groups In 2021 Revenue, Up 10% From 2020
Television News Daily, Wayne Friedman - Thursday, July 7, 2022
While Nexstar led all TV station groups in annual revenue, its ...
- Effectv GM James Rooke Promoted To President, Comcast Advertising
Television News Daily, Wayne Friedman - Wednesday, July 6, 2022
Comcast Advertising -- which includes FreeWheel, Effectv, and AudienceXpress -- has promot ...
- Universal's 'Minions: The Rise of Gru' Soars To New July 4 Weekend Record
MediaDailyNews, Wayne Friedman - Monday, July 4, 2022
"Minions" dominated national TV theatrical marketing in the last 2 weeks, drivi ...
- TNT, ESPN Post Strong Q2 Viewer Gains Thanks To NBA, College Basketball
Television News Daily, Wayne Friedman - Friday, July 1, 2022
NBA-fueled live programming on TNT and ESPN in Q2 helped those networ ...
- NBC Sports To End Olympic Channel Cable Network In September
Television News Daily, Wayne Friedman - Friday, July 1, 2022
"In order to best reach our target audiences, we are reevaluating o ...
- Original Content Is A Star -- But Acquired Content Has A Major Supporting Role
TV Watch, Wayne Friedman - Friday, July 1, 2022
Netflix has taken some dings -- especially when it comes to acquir ...
- VideoAmp Now Integrated Into Mediaocean's Advertising Systems
Television News Daily, Wayne Friedman - Wednesday, June 29, 2022
Media measurement company VideoAmp will now be integrated as "currency" into Mediaocean ...
- Smart TV Shipments Sink 9.2% in Q1, Revenues Climb, As Component Shortages Continue
Television News Daily, Wayne Friedman - Wednesday, June 29, 2022
Smart TV revenues saw growth of 10% to $16.63 billion. Due ...
- Nexstar Media Group Nearing Deal To Acquire Majority Stake In The CW: Reports
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
Nexstar would secure a 75% equity stake, leaving former 50-50 co-owners Paramou ...
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
NBCU says it has closed the upfront with record results, with tot ...
- Grading Your Fitness Workout Via TV Ads: F#cking Tough - Or Something Easier?
TV Watch, Wayne Friedman - Thursday, June 30, 2022
What if a marketing message pushed you to do more to st ...
- CTV 'Upfront' Soars 35% To $6.41 Billion
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
CTV ad revenues are expected to rise another 35% to $8.14 billi ...
- Disney CEO Chapek's Contract Extended For 3 Years
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
"Disney was dealt a tough hand by the pandemic, yet with B ...
- Recession In Q1 2023? What Happens To The National TV Ad Marketplace Then?
TV Watch, Wayne Friedman - Wednesday, June 29, 2022
What happens to the traditional long-term upfront buys during a probable recessi ...
- Roku Channel Adds Local, Live TV Stations, Mum On Ad Deal Component
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
Perhaps looking to expand its streaming influence around many parts of t ...
- Movie Theater Screens: The Bigger The Better?
TV Watch, Wayne Friedman - Tuesday, June 28, 2022
The bigger the better? What's missing here? Maybe context. ...
- 'Elvis' Struts To Pre-July 4 Weekend With $30.5M Opening, Ties With 'Top Gun'
MediaDailyNews, Wayne Friedman - Sunday, June 26, 2022
"Elvis" surged to the top of the North American theatrical ranking, ti ...
- TelevisaUnivision Posts 'Double-Digit' Upfront Volume Growth
Television News Daily, Wayne Friedman - Monday, June 27, 2022
TelevisaUnivision had its best result in seven years, with "high single digi ...
- A Political Ad With Little Messaging -- Who Is Holding Back Technology?
TV Watch, Wayne Friedman - Monday, June 27, 2022
One critical TV ad about politicians and technology doesn't get into detail ...
- Horizon To Test Comscore Local TV Measurement As 'Currency'
MediaDailyNews, Wayne Friedman - Thursday, June 23, 2022
Comscore was the only local TV measurement company selected to participate ...
- Entertainment, Media To Grow 7.3% In 2022, 5.1% In 2023 To $2.64 Trillion: PwC
MediaDailyNews, Wayne Friedman - Friday, June 24, 2022
The report says the changing entertainment/media business is now operating "from n ...
- Streaming Viewers Keep Growing, YouTube Soars
TV Watch, Wayne Friedman - Friday, June 24, 2022
YouTube had a sharp spike in May to a 6.7% share, ...
- OpenAP To Partner With Snowflake For 'Clean Room' Project
Television News Daily, Wayne Friedman - Thursday, June 23, 2022
Through the deal with Snowflake, Open AP is starting a clean ro ...