- Steinlauf Named Chief U.S. Ad Sales Officer Of Warner Bros. Discovery
Television News Daily, Wayne Friedman - Friday, April 8, 2022
Steinlauf has been Discovery chief U.S. ad sales officer, overseeing ad sal ...
- Merger Complete, Warner Bros. Discovery Enters Tough Streaming Race
Television News Daily, Wayne Friedman - Friday, April 8, 2022
Combined revenue for Warner Bros. Discovery is estimated to be $49.8 billi ...
- Marketing Movies On TV, In Theaters: 'Only In Theaters' Messages On The Rise
TV Watch, Wayne Friedman - Monday, April 11, 2022
Creative for theatrical distributed movies continues to hype up the obvious messagin ...
- New Warner Bros. Discovery Senior Executive Team Announced
Television News Daily, Wayne Friedman - Thursday, April 7, 2022
Just days before the closing of its merger, the new Warner Bro ...
- How Does A TV Marketing Exec Think About Messaging For Chris Rock -- Now?
TV Watch, Wayne Friedman - Friday, April 8, 2022
A high-profile incident on live TV among 15 million viewers? Something li ...
- Pam Kaufman Promoted To President, Consumer Products, Experiences, Paramount Global
Television News Daily, Wayne Friedman - Wednesday, April 6, 2022
With this role, Kaufman expands her responsibilities to many non-TV, out-of-home marketi ...
- NBCU's Peacock Gets New, Exclusive Sunday Morning MLB Package Of Games
Television News Daily, Wayne Friedman - Wednesday, April 6, 2022
NBCUniversal's Peacock continues to bulk up its live sports programming with ...
- Is Sports Wagering Business Really The Savior Of Sports-Focused TV Networks, Pay TV Services?
TV Watch, Wayne Friedman - Thursday, April 7, 2022
Sports betting has been positioned as the savior for much that ...
- Discovery Dubs EDO 'Preferred' Measurement For Upfront Deals
Television News Daily, Wayne Friedman - Tuesday, April 5, 2022
EDO will give brands TV commercial airings connected to engagement data v ...
- Facebook Funded A PR Campaign Against TikTok: Will TV Networks Do The Same?
TV Watch, Wayne Friedman - Wednesday, April 6, 2022
Long before social media, the internet, and the rest, TV also look ...
- 'Grammy Awards' Viewing Up 4%, CBS Estimates
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The network recorded 8.93 million Nielsen "fast national"-measured viewers, not including out-of-ho ...
- DirecTV Starts DirecTV Advertising, Leifer To Head Up New Division
Television News Daily, Wayne Friedman - Friday, April 1, 2022
DirecTV is starting its own ad sales team headed by DirecTV ...
- Premium Streamers' Downloads Rise Among Big Distributors, 'Churn' Grows
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The percentage of households subscribing directly from OTT providers' sites declined fr ...
- Krzyzewski's Final NCAA Game Scores 16.3M Viewers, Best 'Final Four' Result Since 2017
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The final NCAA games for Duke's storied head coach Mike Krzyzewski deliver ...
- Vizio Starts 'Jump Ads,' Linking Linear TV, Streaming
Television News Daily, Wayne Friedman - Thursday, March 31, 2022
Jump Ads enables programmers and marketers to give consumers the option ...
- NCAA Gets Really 'Mad,' Surges 24%
Television News Daily, Wayne Friedman - Thursday, March 31, 2022
This year, four games have exceeded 10 million viewers, vs. none la ...
- Co-viewing On CTV Apps Slightly Outpaces Linear TV
Television News Daily, Wayne Friedman - Friday, April 1, 2022
Tubi had the highest co-viewing among ad-supported CTV platforms, followed by H ...
- Trump's Marketing Strategy For 2024: Are Voters Tiring Of The Act?
TV Watch, Wayne Friedman - Friday, April 1, 2022
Some early indications of a 2024 Presidential marketing strategy don't look healt ...
- Fox News Only News Net To Show YOY Growth, Leads In Prime
Television News Daily, Wayne Friedman - Wednesday, March 30, 2022
Fox remains the leading cable network overall in Q1 prime-time viewing, whi ...
- CNN Jumps Into NFT Biz With Launch Of CNN+ On-Air Moments
Television News Daily, Wayne Friedman - Wednesday, March 30, 2022
The CNN+ streaming service that just launched Tuesday is diving into t ...
- NFL Moving Into The 'Plus' World With NFL+?
TV Watch, Wayne Friedman - Thursday, March 31, 2022
The NFL is reportedly considering starting its own streaming service. Does th ...
- Nielsen Agrees To $16B Buyout Deal From Private Equity Consortium
MediaDailyNews, Wayne Friedman - Tuesday, March 29, 2022
Nielsen Holdings has agreed to be acquired by a private equity consorti ...
- NFL Considers Jumping Into The Premium Streaming Video Service Game
Television News Daily, Wayne Friedman - Tuesday, March 29, 2022
The NFL is considering launching its own streaming TV-video service -- tentative ...
- Oscars Shocker: How Concerned Should We -- And TV Advertisers -- Be?
TV Watch, Wayne Friedman - Wednesday, March 30, 2022
Oscars award ceremonies have in the past featured actors delivering strong opinio ...
- Oscars Viewing Rises 56% To 15.4M, Streamers Make Major Ad Push
Television News Daily, Wayne Friedman - Monday, March 28, 2022
The Oscars rose to a Nielsen-measured 15.4 million total viewers vs. i ...
- Will Apple Give Away Apple TV+ Free To 133M iPhone Users - Forever?
TV Watch, Wayne Friedman - Tuesday, March 29, 2022
Apple reportedly wants to shift the iPhone to a "subscription" plan. ...
- 'The Lost City' Tops Box Office At $31M
MediaDailyNews, Wayne Friedman - Sunday, March 27, 2022
National TV ad impressions for all movie spending for Jan.-March 2022 a ...
- TV Networks Ramp Up On-Air Program Promotions
Television News Daily, Wayne Friedman - Friday, March 25, 2022
Total media value for on-air promotion of linear TV content this ye ...
- Apple's 'CODA' Becomes First Streamer To Win Oscar Best Picture
Television News Daily, Wayne Friedman - Monday, March 28, 2022
Apple Original Films won three awards in all for "CODA." Apple w ...
- Cable TV Networks And Their Original Programs: What Is Their Future?
TV Watch, Wayne Friedman - Monday, March 28, 2022
Linear cable TV nets have streaming-platform sister services. What remains for tho ...