- Ousted CNN Host Chris Cuomo Tapped For New Prime-Time 'NewsNation' Show
Television News Daily, Wayne Friedman - Wednesday, July 27, 2022
Former CNN prime-time host Chris Cuomo has been tapped by rising cab ...
- Nielsen Revenues Inch Up 2.4%, Buyout And Nielsen One On Track
Television News Daily, Wayne Friedman - Wednesday, July 27, 2022
Nielsen says Q2 2022 revenues grew 2.4% to $882 million, with n ...
- Warner Bros. Discovery Revamps Senior Ad Executive Team
Television News Daily, Wayne Friedman - Wednesday, July 27, 2022
The biggest moves will come with realignment as Jon Diament, Karen Grinth ...
- Comcast Looking To Buy Vizio? Maybe Not, But Media Consolidation Is Coming
TV Watch, Wayne Friedman - Thursday, July 28, 2022
Media consolidation in streaming/CTV is coming, even if Comcast is not looki ...
- TelevisaUnivision Sees 10% Q2 Ad Growth, Launches ViX+ Streamer
Television News Daily, Wayne Friedman - Tuesday, July 26, 2022
TelevisaUnivision witnessed strong Q2 growth in U.S. ad revenue to $447.7 millio ...
- Disney's Big Streaming Ad Push: Political Ads? Not So Much - There Are Rules
TV Watch, Wayne Friedman - Wednesday, July 27, 2022
Disney's Hulu can be picky about what political ads it wants ...
- NFL+ Launches, League Saw A 14% Rise In 2021-22 TV Ad Revenue
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The NFL launches NFL+ today, as the NFL posted another TV ...
- 2022-23 Upfront Posts 'Modest' Gains, CPMs Increase More Than Volume
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The upfront TV marketplace, including broadcast and cable TV nets, posted "modes ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239M
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The deal is intended to expand Tremor's demand-side market share, the compa ...
- TV Ad Prospects As Recession Looms: Are Social Media Ad Concerns A Harbinger?
TV Watch, Wayne Friedman - Tuesday, July 26, 2022
Forecast downturns from major digital media players may be ahead of t ...
- 'Nope' Scores $44M At Box Office, Movie Studios' TV Ad Spend Down 21%
MediaDailyNews, Wayne Friedman - Sunday, July 24, 2022
Coming in at $44 million, according to Comscore, "Nope" had the highe ...
- Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next
Television News Daily, Wayne Friedman - Friday, July 22, 2022
A downturn in the economy could drive a 9.6% decline in ...
- Jan. 6 Hearing Pulls 17.7M Viewers, MSNBC Posts Best Results
Television News Daily, Wayne Friedman - Friday, July 22, 2022
The Thursday night event had the highest ratings since the initial Ju ...
- Does ESPN/ESPN+ Want To Play A New Ball Game?
TV Watch, Wayne Friedman - Monday, July 25, 2022
The big entertainment-focused streamers never seem to put sports front and cente ...
- Media Stocks See Sharp Gains Following Netflix Results
MediaDailyNews, Wayne Friedman - Wednesday, July 20, 2022
Many media stocks that have been impacted since the beginning of t ...
- Streaming Viewing Accelerates In June To 33.7% Day Viewing Share: Nielsen
Television News Daily, Wayne Friedman - Thursday, July 21, 2022
Streaming TV viewing, already on the rise, accelerated even more in Jun ...
- Netflix's Ad Efforts Just Starting -- Think Of the Bigger Game
TV Watch, Wayne Friedman - Friday, July 22, 2022
Netflix now seems to be well into the advertising way of thinkin ...
- CTV Ad 'Attention,' 'Viewability' Gain, But Linear TV Still Leads
Television News Daily, Wayne Friedman - Wednesday, July 20, 2022
Ad "attention" and "viewability" -- two key measures of ad effectiveness, accordi ...
- TV Networks, What Are Your TV Marketers' Customer Acquisition Costs?
TV Watch, Wayne Friedman - Thursday, July 21, 2022
E-commerce marketers now lose $29 for every new customer acquired, according ...
- Discovery Adds 6 New 'Shark Week' Sponsors, Ramps Up On-Air Promotion
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
Shark Week will run July 24-July 31, featuring never-before-seen footage of "walkin ...
- Netflix Results Better Than Expected, Ads Start In 'Handful' Of Markets
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
Netflix says in its shareholder letter: "Our lower priced advertising-supported offering wi ...
- News Consumption Slump - Is It Because News Stories Are 'Hard To Follow'?
TV Watch, Wayne Friedman - Wednesday, July 20, 2022
According to a Reuters Institute report, a significant proportion of younger a ...
- Streaming Usage Hits New High In Q2, Smaller Streamers Make Gains
Television News Daily, Wayne Friedman - Monday, July 18, 2022
Streaming households are at 81% vs. 75% a year ago, while househol ...
- Strong Correlation Between TV Viewers' Attention, Marketers' Brand Gains: Survey
Television News Daily, Wayne Friedman - Monday, July 18, 2022
There is a direct "one to one" correlation between TV commercials' "attentio ...
- Disney Upfront Reaches Record $9B
Television News Daily, Wayne Friedman - Monday, July 18, 2022
Disney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- Local OTT Advertising To Hit $2B, Doubling 2020 Total
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
The average compounded annual growth rate over the past two years f ...
- Netflix-Microsoft A Gaming Move? '23 Upfront Will Reveal More
TV Watch, Wayne Friedman - Tuesday, July 19, 2022
If automated programming is the key focus, picking Microsoft as an ...
- Trump Golf Venues Push TV Messaging, Host New LIV Golf Tournaments
Television News Daily, Wayne Friedman - Friday, July 15, 2022
Trump Golf is making a TV marketing push to re-establish its positi ...
- Jan. 6 House TV Hearings Too Slick? The Story With Facts, Commentary, Ketchup Drips And All
TV Watch, Wayne Friedman - Monday, July 18, 2022
The hearings so far are a mix of in-person and videotaped testimon ...
- National TV Movie Ad Spend Down 20% Vs. 2019, Domestic Box Office 31% Lower
MediaDailyNews, Wayne Friedman - Friday, July 15, 2022
Theatrical national TV advertising continues its recovery, but is still not ...