- To Infinity And Beyond: Disney's 'Lightyear' Opens Big, Adds To Box-Office Surge
MediaDailyNews, Wayne Friedman - Monday, June 20, 2022
"Jurassic World" remained tops in its second week - at $58.7 milli ...
- NBA Finals Up 21% to 12.3M Viewers, Branded Searches 32% Higher
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Although these finals are nowhere near any of the 12 pre-pandemic seri ...
- Media Companies Impacted By Inflation, Recession: Will New Media Win Out Over Old?
TV Watch, Wayne Friedman - Tuesday, June 21, 2022
New, demanding and costly streaming businesses need a lot of attention fr ...
- DirecTV Names Yahoo Exclusive DSP For Its Addressable Inventory
MediaDailyNews, Wayne Friedman - Monday, June 20, 2022
Advertisers can continue to buy the satellite and streaming provider direct, b ...
- Paramount Also Claims 'High Single-Digit' Upfront Ad Price Gains
Television News Daily, Wayne Friedman - Monday, June 20, 2022
Company execs said upfront sales volume expanded across all platforms, especially f ...
- Netflix's Even Stranger Thing: Adapting To A TV Advertising World
TV Watch, Wayne Friedman - Monday, June 20, 2022
If this were a new cable network, the attention and leaked ne ...
- Sell-Side Platform Magnite 'Certifies' 5 Companies For 'Currency'
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2022
The certification comes as Magnite looks to make measurement easier for i ...
- NBCU Claims 40% Of Upfront Based On Nontraditional Guarantees
Television News Daily, Wayne Friedman - Thursday, June 16, 2022
NBCU says 40% of its upfront TV ad deals are using measur ...
- CW Completes Upfront With Volume, Price Gains
Television News Daily, Wayne Friedman - Thursday, June 16, 2022
The CW finished its upfront deals with "high single-digit/low double-digit" price gain ...
- Roku, Walmart Press 'Ok,' Partner For Shoppable TV, Ecommerce
Television News Daily, Wayne Friedman - Friday, June 17, 2022
"No one has cracked the code around video shoppability," says Walmart C ...
- BIA Lowers Local Advertising Estimates For 2022 To $167.4 Billion
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2022
BIA Advisory Services now estimates $167.4 billion for 2022-- $5.9 billion low ...
- Katz Media, MadHive Team For New Political Ad Partnership
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
The companies say the deal will create the largest local CTV marketpla ...
- Warner Bros. Discovery Still Mum On Upfront: Cites Auto, Tech Supply Issues
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
Warner Bros. Discovery Chief U.S. Ad Sales Officer Jon Steinlauf said: " ...
- Theatrical Movie Window On Streamers: Goalposts Keep Moving
TV Watch, Wayne Friedman - Thursday, June 16, 2022
Jeff Shell, NBCU CEO, says one of the changes coming out ...
- Nielsen One Alpha Will Show Ad Campaign Business 'Outcomes' Data
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
Nielsen One Alpha will show advanced audience and business outcomes, allowing markete ...
- Netflix Forecast To Hit $1.2B, Disney+ $1.8B In Advertising By 2025
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
"We expect Disney+ to monetize U.S. advertising at a faster pace th ...
- CTV Viewing Hours Grow Nearly 20% In March -- 122 Hours Per Household
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
Although some recent analysis points to a slowdown, streaming consumption continues ...
- TV Ecosystem Cleaning Up Its Act? Less Equipment, Trimming Down To Most-Watched Networks, Streamers
TV Watch, Wayne Friedman - Wednesday, June 15, 2022
We have too much TV home equipment, which seems to track wi ...
- Nexstar Media Group -- Looking For The Next Big Thing: A Broadcast TV Network
TV Watch, Wayne Friedman - Tuesday, June 14, 2022
CEO Perry Sook believes Nexstar can own "a broadcast network and may ...
- As TV Upfront Begins, Modest Pricing Gains Expected: NBCU, Disney, Fox Moving
Television News Daily, Wayne Friedman - Friday, June 10, 2022
The TV upfront is well underway with NBCU, Disney and Fox Cor ...
- 'Jurassic World: Dominion' Scores $143M At Box Office, 'Top Gun' Earns Another $50M
Television News Daily, Wayne Friedman - Sunday, June 12, 2022
In what is only the third time the North America box-office tot ...
- Jan. 6 Hearings Pull 20M Prime-Time Viewers, Major Advertisers
Television News Daily, Wayne Friedman - Sunday, June 12, 2022
Prime-time coverage of the Jan. 6 insurrection Congressional hearings Thursday night attract ...
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
TV Watch, Wayne Friedman - Monday, June 13, 2022
How can the game of cricket -- which is popular in t ...
- Major Disney C-Suite Shakeup: Rice Departs, Walden Ascends
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Amidst a rapidly changing business entertainment environment, Walt Disney is making ...
- NBCU Upfront Nearly Done, Claims 'High-Single Digit' Price Hikes
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
Despite scatter market weakness, NBCU has nearly completed its upfront deals, wi ...
- In The TV Show Forest This Series Fell To A 0.0 Demo Rating... Did It Make A Sound?
TV Watch, Wayne Friedman - Friday, June 10, 2022
The first episode of the final season of The CW's "Roswell, N ...
- Roku Stock Rises On Rumors Of Possible Deal With Netflix
Television News Daily, Wayne Friedman - Wednesday, June 8, 2022
Roku's sharp stock increase Wednesday was driven by reports of talks ...
- Sports TV Advertising Adds Unique Reach To Campaigns
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Sports TV advertising in particular adds unique reach -- while programmatic ...
- Sports Wagering TV Ad Spend Grows 281% Over 9 Months, FanDuel, Caesars, DraftKings Major Players
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Sports wagering has seen national TV ad spend rise nearly threefold fr ...
- Unplugging TV Commercials For Software-Heavy TV Vehicles: The Computer That Carries You
TV Watch, Wayne Friedman - Thursday, June 9, 2022
Local and national TV has already been hit with lower automotive ...