• by Wayne Friedman , July 26, 2022

TelevisaUnivision witnessed strong 10% growth in its U.S. advertising revenue in its second quarter to $447.7 million.

For the Spanish-language TV and media company, subscription revenues were up 10% as well to $296.7 million.

Last week it launched its new ViX+, a $6.99, ad-free streaming subscription service.

ViX, a free ad-supported service, supplanted the previous PrendeTV streaming operation in March 2022.

Looking at both its U.S. and Mexico TV advertising markets, the company says there was a 11% climb in advertising revenues to $668.6 million. Mexico had a 14% increase in revenues to $220.9 million.

In the U.S., TelevisaUnivision says there was “benefit from the 2021/2022 broadcast upfront which produced volume and price growth among the highest in its history.” It adds there was higher demand for its Advanced Marketing Solutions, where revenue grew 66%.

The news follows a 14% increase in advertising revenues in the first quarter.

The company's U.S. networks' share of Spanish language prime-time viewing is now a 63.2% number. Looking at the overall U.S. primetime viewing, it claims a share rise to 7.0%.

For the next TV season -- 2022/2023 -- the company says its just-completed upfront advertising market posted the highest volume growth in seven years, and the second consecutive year of growth in the cost per thousand viewer (CPM) pricing.

Total second-quarter revenues for the company were $1.1 billion, with a net loss of $7.5 million. It had $54.4 million in net income for the same period a year ago.

In January of this year, Televisa and Univision closed their $4.8 billion merger.