- Any Other Ad Categories For Streaming TV Platforms? Retailers.. Autos.. Pharma?
TV Watch, Wayne Friedman - Friday, August 12, 2022
The focus comes down to the most important business idea for conte ...
- Nielsen Boosts National TV Panel To More Than 42,000 Homes, 101,000 Viewers
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
Nielsen says all its media panels have seen growth -- including i ...
- Fox Sees Growth In Political Ads, No Near-Term 'Adverse Advertising Impact': Murdoch
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
Political ad growth at its Fox News Media and TV stations boost ...
- Disney Raises Streaming Prices, Disney+ Ad Option To Start Dec. 8
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
The ad-supported streaming option will start Dec. 8 and be priced ...
- TV Upfront Numbers: Believe In 'Commitments,' Revenue, Or Flexibility?
TV Watch, Wayne Friedman - Thursday, August 11, 2022
Now, TV network-based media companies' disclosures of big upfront "commitments" are mo ...
- National TV Ad Spending Slips 1% In Q2
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
National TV ad spend for Q2 was down 1%, with cable ...
- Trade Desk Sees 35% Higher Q2 Revenue, Strong CTV Business
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
"CTV is evolving faster than anyone predicted," said Trade Desk CEO Je ...
- Media Profanity: Don't Call My Business 'Cable'-Like
TV Watch, Wayne Friedman - Wednesday, August 10, 2022
Some analysts are saying that FAST networks -- free, ad-supported television ...
- FuboTV Strikes Content, Network Deal With Reynolds' Maximum Effort Productions
Television News Daily, Wayne Friedman - Monday, August 8, 2022
The deal includes a first-look deal for unscripted TV content and ...
- VAB Finds 85% Of TV Networks Using New Measurement
Television News Daily, Wayne Friedman - Monday, August 8, 2022
Eighty-five percent of TV networks are using new measurement currencies and too ...
- HBO Max Ad Option One Year In: Slow Growth, Estimated At 1.9M Subs
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
HBO Max is showing only slow gains in subscribers for its ad-support ...
- Stream This: As One Longtime Network Soap Leaves Linear TV, What Remains?
TV Watch, Wayne Friedman - Tuesday, August 9, 2022
If you had any doubts that streaming would not dramatically change line ...
- NFL Appeals Watson's 6-Game Suspension: Do TV Marketers Hang In The Balance?
TV Watch, Wayne Friedman - Monday, August 8, 2022
Will the patina of the NFL -- the leading TV franchise ...
- WBD Confirms HBO Max/discovery+ Merger, Discloses Softening TV Scatter Market
Television News Daily, Wayne Friedman - Friday, August 5, 2022
After reporting its first financial results since its merger, Warner Bros. Discove ...
- AMC Networks Reports 5% Drop In 2Q Ad Revenue
Television News Daily, Wayne Friedman - Friday, August 5, 2022
The company cited lower linear TV ratings for the decline, but al ...
- What TV Can Learn From Live Entertainment
TV Watch, Wayne Friedman - Friday, August 5, 2022
Big entertainment companies have effectively used synergistic marketing to cross-promote their ...
- Brand Safety Angst Boosts DoubleVerify's Q2, Continues Expansion Into CTV, Social, Gaming
Television News Daily, Wayne Friedman - Thursday, August 4, 2022
CTV and social media measurement revenue for the quarter soared 56% a ...
- Paramount Global's D2C Business Soars 56%, Streaming Expands To 43M Subscribers
Television News Daily, Wayne Friedman - Thursday, August 4, 2022
Paramount's legacy media business rose only 1%, with advertising sales falling ...
- Has Our Ability To Promote All Those New Shows Also Peaked? Nah!
TV Watch, Wayne Friedman - Thursday, August 4, 2022
I'm less concerned than FX's John Landgraf, because networks and streamers contin ...
- FX Says 'Peak TV' Continues To Peak, Projects 2022 Will Be A New Record
Television News Daily, Wayne Friedman - Wednesday, August 3, 2022
The number of original scripted series has risen 16% through the fir ...
- Sinclair Ad Revenue Plummets 25%, Regional Sports Blamed
Television News Daily, Wayne Friedman - Wednesday, August 3, 2022
"Political advertising revenue is also at all-time record levels, doubling the amou ...
- The Most Interesting Major Streaming Player To Watch
TV Watch, Wayne Friedman - Wednesday, August 3, 2022
Following Disney+'s and Netflix's embrace of ad options, Apple TV+ is n ...
- Linear TV Shows Still The Promo Kings
Television News Daily, Wayne Friedman - Monday, August 1, 2022
For the three months ended July 31, TV networks aired 13% mo ...
- Paramount Marketing Vet Kaufman Promoted To larger Role: Adds Streaming, Studio Operations
Television News Daily, Wayne Friedman - Monday, August 1, 2022
The position was created when Raffaele Annecchino left as president and C ...
- Analyst Warns Roku's Premium Ad Prices Could Be Impacted By Increased Competition
Television News Daily, Wayne Friedman - Tuesday, August 2, 2022
"It is a no-brainer as it levers the fact they control t ...
- NAB Finds Local TV News Hours Surge 40% Over A Decade, Warns About Impact Of Digital Media
Television News Daily, Wayne Friedman - Tuesday, August 2, 2022
"Local broadcasters are losing an estimated $2 billion annually when their conte ...
- Connected TV Looks To Maintain 'Shiny New Thing' Status
TV Watch, Wayne Friedman - Tuesday, August 2, 2022
Want some hope in an otherwise questionable TV marketplace with a probab ...
- Charter Loses Broadband Customers, Ad Revenues 12% Higher
Television News Daily, Wayne Friedman - Friday, July 29, 2022
Charter followed Comcast the day before with a second quarter of close ...
- Trump Duffs For LIV Golf, But Where's The TV Coverage?
TV Watch, Wayne Friedman - Monday, August 1, 2022
LIV Golf is backed by the Saudi Arabian Public Investment Fund, whi ...
- NBCU Q2 Ad Revenue Slips, Estimates $2.5B Loss For Peacock For 2022
Television News Daily, Wayne Friedman - Thursday, July 28, 2022
NBCU says its ad revenue dropped 1.3% due to a decline ...