- Tegna To Launch Broader 24/7 Live Streaming For Its TV Stations
Television News Daily, Wayne Friedman - Tuesday, May 3, 2022
Tegna is rolling out new broader-reaching, 24/7 live, streaming OTT apps wi ...
- NBCU Starts New Streaming Advertising Innovations For Peacock
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The first new ad innovation is Peacock Frame Ad, where a displ ...
- Will Political Ad Spend Remain High For Linear TV?
TV Watch, Wayne Friedman - Tuesday, May 3, 2022
When including all media platforms -- local broadcast, local cable/satellite, radio, digit ...
- NBCU: Hold On - Streaming Not Replacing Linear? Not Yet
TV Watch, Wayne Friedman - Monday, May 2, 2022
The unsettling position is this: As streaming grows in importance, we can ...
- Nielsen Revenue Inches Up, Acquisition Deal To Close Later This Year
MediaDailyNews, Wayne Friedman - Friday, April 29, 2022
Following news of a proposed buyout last month, Nielsen Holdings posted directional ...
- Peacock Q1 Revenues 41% Higher To $472M, Super Bowl, Olympics Boost NBCU Advertising By 60%
Television News Daily, Wayne Friedman - Thursday, April 28, 2022
NBCU's Q1 media revenues grew 36% to $6.9 billion -- with ...
- Roku Active Account Growth Slows, Streaming Hours Rise
Television News Daily, Wayne Friedman - Thursday, April 28, 2022
Roku witnessed a slowing in the growth of "active accounts" -- ...
- Tubi Adding Nielsen Digital Ad Ratings, Expands Relationship With Nielsen
Television News Daily, Wayne Friedman - Friday, April 29, 2022
Tubi says that adding Nielsen's Digital Ad Ratings will allow expanded covera ...
- YouTube's Q1 Ad Slowdown And A 'Flexibility' Ad Index For The TV Business
TV Watch, Wayne Friedman - Friday, April 29, 2022
YouTube's Q1 2022 ad revenue grew a weaker-than-expected 14% to $6.9 billi ...
- Cable Giants Comcast, Charter Team For New Streaming Platform
Television News Daily, Wayne Friedman - Wednesday, April 27, 2022
The as-yet-unnamed venture will compete with Roku, Amazon Fire and other platform ...
- Limited Ad-Supported Streaming Will Drive More Competition: Zaslav
Television News Daily, Wayne Friedman - Thursday, April 28, 2022
Limited advertising on premium streaming services may seem like a hindrance ...
- One Video Business Is Getting Hit Hard - Should We Be Worried?
TV Watch, Wayne Friedman - Thursday, April 28, 2022
For the fifth straight month, in March video-game industry sales slipped year-over-ye ...
- Nielsen Strikes Smart TV Data Deal With Vizio
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
Nielsen has struck a deal with Vizio to add data from Vizio ...
- Scatter Market Deemed 'Soft,' Prices Weak Vs. Last Year's Upfront
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
First- and second-quarter TV scatter ad inventory is showing weak "visibility" ...
- Alternate Media-Buying Currency iSpot.TV Receives $325M Investment From Goldman Sachs
Television News Daily, Wayne Friedman - Wednesday, April 27, 2022
The funding "will help fuel the next generation of innovations and accelera ...
- Twitter Mulls Ad-Free Platform - Do TV Networks Benefit?
TV Watch, Wayne Friedman - Wednesday, April 27, 2022
Twitter pulls in around $5 billion in ad spending per year. W ...
- Trump-Linked SPAC Sinks 18% On Twitter News
MediaDailyNews, Wayne Friedman - Monday, April 25, 2022
Twitter's buyout news continues to sink the share price of Digital Wor ...
- Roku Adds Measurement Partners For Media-Mix Modeling
Television News Daily, Wayne Friedman - Monday, April 25, 2022
Roku is expanding its line of measurement companies, adding Analytic Partners, Ips ...
- Are TV Programs On AVOD Of High Quality? Not Everyone Is Convinced, TiVo Survey Finds
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
Although AVOD services are growing, consumers are not entirely convinced the conte ...
- Not So Breaking News: CNN+ Demise Was Predictable
TV Watch, Wayne Friedman - Tuesday, April 26, 2022
For TV news wannabe streamers, there are different scenarios here, complicated ...
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLine
Television News Daily, Wayne Friedman - Friday, April 22, 2022
Bologna will work with TV networks looking to broaden interactive ad produ ...
- Netflix's Near-Term Future With Ads: A Feast With Many Choices
TV Watch, Wayne Friedman - Monday, April 25, 2022
Now the hard work begins for Netflix -- for an advertising opt ...
- Xandr Strikes Trial Deals With Six Measurement Companies
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
Building on more TV measurement tests from TV advertising sellers, Xandr, t ...
- Is Cord-Cutting To Save On Entertainment Beginning To Wane -- Despite Inflation?
TV Watch, Wayne Friedman - Friday, April 22, 2022
A study released by MoffettNathanson Research and produced by HarrisX says t ...
- Streaming Climbs To Near 30% Share Of All Total Day Viewing
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
Streaming TV viewing in March had a 29.7% share of all tot ...
- Broadband-Only HHs Rise Sharply In Q4, OTA Not So Much
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
The greatest change over the last three years has been with broadband-on ...
- TV Needs Better Forecasting, Maybe Some New 'Currencies': Shimmel
TV Watch, Wayne Friedman - Thursday, April 21, 2022
Shimmel says the industry has faced challenges "trying to forecast, using ...
- Netflix's Dramatic Ad-Option Shift: Now 'Open' To Change
Television News Daily, Wayne Friedman - Tuesday, April 19, 2022
Netflix President and co-CEO Reed Hastings, during an earnings call, said ...
- The Real Effect Of TV Commercials... On Mute
TV Watch, Wayne Friedman - Wednesday, April 20, 2022
Turning the sound off during commercials has been my thing for so ...
- TV Season Endings: More On-Air Promo Time Goes For Unscripted TV Shows
Television News Daily, Wayne Friedman - Monday, April 18, 2022
TV networks have been gradually transitioning many shows to earlier season-enders, whi ...