- CTV Impressions Rebound, Gain More Share In Q1, Media Aggregators' Buying Ramps Up
Television News Daily, Wayne Friedman - Wednesday, May 25, 2022
The turnaround was driven by growth in marketers using CTV vs. oth ...
- Fast-Forwarding Through Ads Still A Thing On vMVPDs -- But For How Long?
TV Watch, Wayne Friedman - Wednesday, May 25, 2022
Most virtual pay TV providers now offer "unlimited" DVR options that all ...
- Streamers' National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
Television News Daily, Wayne Friedman - Monday, May 23, 2022
The estimated media value of advertising from March 23-May 22 placed ...
- Sinclair's RSN Unit Hires Hulu Marketing Exec To Lead New D2C Division
Television News Daily, Wayne Friedman - Monday, May 23, 2022
Schneider will have oversight over the Bally Sports-branded D2C sports business conten ...
- Growing Political Divisions - What's 'Good For Business' - And Media Brand Aspirations?
TV Watch, Wayne Friedman - Tuesday, May 24, 2022
Conservative-leaning TV news stations and networks are coming clean with how th ...
- TV Network Innovation In A Streaming World: The Good, The Bad, The Ugly And The Money
TV Watch, Wayne Friedman - Monday, May 23, 2022
Even with the shift to CTV, digital and streaming, advertisers still belie ...
- Nielsen's The Gauge: Streaming Viewing Rises In April, Overall TV Viewing Down
Television News Daily, Wayne Friedman - Thursday, May 19, 2022
Streaming has now grown more than four share percentage points from ...
- Nielsen Revamps Digital Ad Ratings, Enables Simpler Access To CTV Audiences
Television News Daily, Wayne Friedman - Friday, May 20, 2022
Nielsen says this gives media buyers and advertisers an easier way ...
- Top Media Co. CEOs At Upfront: Getting In Front Of Possible Recessionary Pinch
TV Watch, Wayne Friedman - Friday, May 20, 2022
Recession market concerns have been amplified this week as TV-based media compani ...
- Most Popular Streaming Platform For Live Sports? Not What You Might Think
Television News Daily, Wayne Friedman - Wednesday, May 18, 2022
One of the most popular streaming platforms for viewing live sports ...
- National TV Scatter Spending Down 32% Vs. 4 Years Ago
Television News Daily, Wayne Friedman - Thursday, May 19, 2022
Upfront TV ad spending is mostly flat vs. four years ago ...
- Broadcast Upfronts In An On-Demand Streaming World? Do The Math
TV Watch, Wayne Friedman - Thursday, May 19, 2022
Fox made a crucial change by not releasing its fall programming schedu ...
- Warren Buffett Buys $2.6 Billion Stake In Paramount Global
Television News Daily, Wayne Friedman - Tuesday, May 17, 2022
The news, which sent the company's stock soaring 14% in early tradi ...
- 'Soft' TV Market? Paramount Global's Ross Says Big Brands Know What Works In 'Struggling' Economy
Television News Daily, Wayne Friedman - Wednesday, May 18, 2022
Although Paramount Global is seeing a weak scatter market, significant media dolla ...
- Upfront TV Pitches With An Ad Slant: Amping Up Programming, Multiple Currencies... And Trust?
TV Watch, Wayne Friedman - Wednesday, May 18, 2022
Ad-supported TV has always been a thing. Now the messaging is looki ...
- Fox Prepared To Enter Upfront Facing 'Uncertainty,' Gambelli Says
Television News Daily, Wayne Friedman - Monday, May 16, 2022
At Fox's upfront prime-time press conference, Gambelli said Fox is seeing streng ...
- TelevisaUnivision Grows Linear TV, Streaming, Buying Hispanic Audiences A Major Goal
Television News Daily, Wayne Friedman - Tuesday, May 17, 2022
TelevisaUnivision is expanding its strong position into new streaming platforms. Marketers a ...
- TV Ad Impressions Grow, Sports Programming Pushes Higher Results: iSpot.tv
Television News Daily, Wayne Friedman - Tuesday, May 17, 2022
Total day and prime-time TV ad impressions are higher this season ...
- Digital Antennas, New Set-Top Equipment For Local TV Stations, Viewers: More Stuff - For More TV?
TV Watch, Wayne Friedman - Tuesday, May 17, 2022
Looking to grow the digital over-the-air TV network industry and its o ...
- Netflix: King Of TV This Season - At Least In Total Viewed Minutes: Nielsen
Television News Daily, Wayne Friedman - Sunday, May 15, 2022
Netflix leads in total day minutes viewed at 1.33 trillion. CBS lea ...
- Global CTV Fraud Climbs 70%
Television News Daily, Wayne Friedman - Monday, May 16, 2022
Ad fraud schemes are up 70% in 2021 vs. the year befor ...
- Streaming Fallout: A New Promotion Strategy For TV Network Partners, Local TV Stations, Cable Systems?
TV Watch, Wayne Friedman - Monday, May 16, 2022
Shifting business away from traditional media distribution partners has been an iss ...
- Disney+ Ad Option To Get 'Positive Reaction' This Upfront: Chapek
Television News Daily, Wayne Friedman - Thursday, May 12, 2022
"We're expecting a very positive reaction from advertisers overall," said Bob Chape ...
- Cable Veteran Jenckes Named President Of Charter, Comcast Joint Streaming Venture
Television News Daily, Wayne Friedman - Thursday, May 12, 2022
Building on Comcast's streaming platform/hardware business Flex, the venture will develop ...
- Vizio's Smart TV Ad Business Doubles In Q1, TV Set Sales Decline
Television News Daily, Wayne Friedman - Thursday, May 12, 2022
Vizio Holding Corp.'s still young smart TV platform ad business grew 11 ...
- Can Streamers Fail By Spending Too Much On Producing, Acquiring TV Shows And Movies?
TV Watch, Wayne Friedman - Friday, May 13, 2022
As we enter the upfront TV season, observe those new free, ad-support ...
- Netflix Could Launch Ad-Supported Option By The End Of The Year: 'NY Times'
Television News Daily, Wayne Friedman - Wednesday, May 11, 2022
News that Netflix could launch an ad-supported option came via a compa ...
- TV Programming 'Sources' For Consumers Keep Growing, Survey Finds
Television News Daily, Wayne Friedman - Wednesday, May 11, 2022
Consumers in 2022 are now averaging 7.4 "sources" of TV content, ...
- Disney+ Global Streaming Subscriber Growth Up 7.5M, But Q3 Could Be An Issue
Television News Daily, Wayne Friedman - Wednesday, May 11, 2022
Disney+ added 7.9 million subscribers in its most recent fiscal quarter ...
- Movie Theater Attendance Down 40% - Where Did They Go?
TV Watch, Wayne Friedman - Thursday, May 12, 2022
There's a lot of content to consume on the big streaming platfor ...