- NBC Strikes Video-Game Ad Sales Deal With Anzu.io
Television News Daily, Wayne Friedman - Monday, February 28, 2022
NBCU is expanding into in-video games ad sales through a deal wi ...
- NFL License Fee For Its 'Sunday Ticket' About To Skyrocket - Should We Expect Anything Less?
TV Watch, Wayne Friedman - Monday, February 28, 2022
The NFL has made deals with NBCU, Fox, ABC/ESPN and a "Thursd ...
- Discovery Q4 Revenue Grows 10%, Zaslav Touts 'Smart' Streaming Content Spend
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
For the new company Warner Bros. Discovery, the focus will be ...
- DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement
Television News Daily, Wayne Friedman - Friday, February 25, 2022
The new data tool combines DoubleVerify's Authentic Ad metric, which verifies th ...
- Is It All About A Bigger Screen? IMAX Shows The Way Amidst Pandemic
TV Watch, Wayne Friedman - Friday, February 25, 2022
IMAX posted its best quarterly results ever in Q4 2021 at $108 ...
- Nexstar Media Group Sees 4.3% 'Core' Advertising Gains For Q4, Automotive Takes A Back Seat
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Ad categories for Nexstar that saw Q4 growth included entertainment marketing, spor ...
- Sinclair Ad Revenue Sinks 31% In Q4
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
For 2022, Sinclair expects a "record-breaking" year for political advertising due ...
- Discovery Joins Omnicom, Comscore, VideoAmp To Develop New TV Ad Currencies
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Discovery will team with measurement companies and Omnicom Media Group in ...
- Samba TV Offers Guaranteed 'Incremental' Video Reach Currency
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
TV measurement firm Samba TV is launching what it says is t ...
- TelevisaUnivision Sees 11.4% Gains In Core Advertising For Q4, Radio Up 17%
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Univision says its ad business witnessed the highest volume and price grow ...
- VideoAmp, Comcast Advertising Strike Deal For Viewership Data
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
The deal will allow VideoAmp to add data into its cross-platform measureme ...
- Marketing Execs Suggesting What Reporters Should Cover? CNN Advertisers: Ask More Questions
TV Watch, Wayne Friedman - Thursday, February 24, 2022
Since when do marketing executives offer up "topic" suggestions to editors a ...
- NBC Beijing Olympics Prime-Time Viewers Sink 42% Vs. 2018, Down 26% From 2021 Games
Television News Daily, Wayne Friedman - Monday, February 21, 2022
Preliminary total audience delivery for NBC Television Network, USA Network, CNBC a ...
- Tegna Sold To Standard General, Apollo Global For $5.4 Billion
Television News Daily, Wayne Friedman - Tuesday, February 22, 2022
Tegna has been sold to investment hedge-fund firm Standard General and investo ...
- Roku Starts 'Watermarking' Ad Technology To Deter Streaming, CTV Fraud
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Roku Advertising Watermark will help advertisers and publishers verify the authenticity ...
- Will TV Upfront Media Deals Be Paid In Cryptocurrency In The Near Future?
TV Watch, Wayne Friedman - Wednesday, February 23, 2022
As media companies like Sling TV expand their payment methods, will hard-press ...
- Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds
Television News Daily, Wayne Friedman - Monday, February 21, 2022
The authors of the study found generally high percentages for ad "irrelevanc ...
- More TV Movie Content, Money Needed: Can Streaming Companies Like Roku Keep Pace?
TV Watch, Wayne Friedman - Tuesday, February 22, 2022
After years of unimpeachable growth, analysts believe Roku could be slowing do ...
- Sports Wagering, Advertising Spike In Q1 As More States Legalize Betting
Television News Daily, Wayne Friedman - Friday, February 18, 2022
Legalized sports wagering and advertising rose to new heights around the N ...
- Another Strong Debut As 'Uncharted' Scores $51M At Box Office
Television News Daily, Wayne Friedman - Sunday, February 20, 2022
Sony has spent $17.5 million in national TV advertising for the fi ...
- The Best Streaming Shows Still Have A Short Life Vs. Linear TV Series
TV Watch, Wayne Friedman - Monday, February 21, 2022
Don't expect streamers to achieve long TV season tenures. The odds a ...
- TelevisaUnivision To Launch Two New Streamers: ViX And ViX+
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
TelevisaUnivision CEO Wade Davis says the company will spend "billions" and ...
- The Trade Desk Agrees To Provide Nielsen With Consumer Identity Data
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
With the deal, The Trade Desk will contribute identity demographic data ...
- Trade Desk Jumps 24% In Q4: Cites CTV Growth, Targets TV's Upfront
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
The Trade Desk on Tuesday said it launched a new supply-side produ ...
- AMC Networks Offers Addressable Ad Slots For National TV, Amazon Is First Client
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
Spots will run on Comcast, Charter and Cox cable systems in mo ...
- Roku Misses Revenue Estimates, Active Accounts Rise To 60.1M
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
Supply-chain issues hit Roku hard, impacting its ad business and TV s ...
- When Growing Your Media Business -- With Expected Losses -- Isn't Enough
TV Watch, Wayne Friedman - Friday, February 18, 2022
An analyst downgrade and concerns from MoffettNathanson Research put ViacomCBS stock ...
- AMC Networks Streaming Subs Rise, But Profits Fall, Stock Price Down 20%
Television News Daily, Wayne Friedman - Wednesday, February 16, 2022
In AMC's most recent quarter, ad revenues slipped 1% to $234 millio ...
- Is QR Code Explosion The Sleeper Connection For TV Upfront 'Business Outcomes' Marketers?
TV Watch, Wayne Friedman - Thursday, February 17, 2022
Looking at the just-completed Super Bowl, we may have our answer ...
- Super Bowl Draws 112M Viewers, Up 16% Vs. Last Year
Television News Daily, Wayne Friedman - Tuesday, February 15, 2022
This year's Super Bowl drew some 112 million average minute total ...