- ViacomCBS Changing Name To Paramount, Posts 48% Gain In Streaming Revenue
Television News Daily, Wayne Friedman - Tuesday, February 15, 2022
ViacomCBS is changing its name to Paramount, in a dramatic move ...
- Is Cross-TV Network/Streaming Program Promotion Ramping Up?
TV Watch, Wayne Friedman - Wednesday, February 16, 2022
Cross-network program promos have been a no-no for broadcasters. But now, wi ...
- Weigel Broadcasting To Start Story Television, Its Sixth Network
Television News Daily, Wayne Friedman - Tuesday, February 15, 2022
Weigel Broadcasting Co. is launching its sixth network -- locally based Sto ...
- Consumer Needs: More Important Things Vs. Spending More Time
TV Watch, Wayne Friedman - Tuesday, February 15, 2022
According to new research from Publicis Media, "spending time at home" to ...
- Pepsi's Super Bowl Ad Scores Top Honors For Ad Recall, Brand Association, Study Finds
Television News Daily, Wayne Friedman - Monday, February 14, 2022
Cognitive science company Memorable, using AI, studied the long-term impact of Sup ...
- Super Bowl Ads Score More Attention From Men, Highest 'Attention' Ever For Halftime Show: TVision
Television News Daily, Wayne Friedman - Monday, February 14, 2022
Using "eyes on screen" technology, TVision found that men scored a 126 ...
- Can Movie Theater Business, After 'Severe Injury,' Look To Past Failures For Future Answers?
TV Watch, Wayne Friedman - Monday, February 14, 2022
Will a new iteration of MoviePass -- the defunct all-you-can-view monthly subscripti ...
- Two-Thirds Of Super Bowl Spots Score Just 'Average' Results
MediaPost Weekend, Wayne Friedman - Friday, February 11, 2022
Ads were measured for potential for brand equity and ability to boo ...
- Almost Half Of All U.S. TV Sets In Homes Don't Use Cable, Satellite Set-Top Box: Nielsen
Television News Daily, Wayne Friedman - Thursday, February 10, 2022
Nielsen says "almost half of the TVs in U.S. homes today (44 ...
- Pre-Game Viewing Of Super Bowl Ads Soars To 1.3B Impressions
Television News Daily, Wayne Friedman - Thursday, February 10, 2022
This year, pre-game viewing of Super Bowl TV ads is sharply highe ...
- As Core Local TV Advertising Stalls, Networks Turn To Sports Wagering, Datacasting
TV Watch, Wayne Friedman - Friday, February 11, 2022
The biggest local TV categories have been automotive, restaurants, CPG, retail, a ...
- Fox Corp. Posts 6% Ad Increase In Quarterly Revenue, Sports Programming And Tubi See Gains
Television News Daily, Wayne Friedman - Wednesday, February 9, 2022
Fox Corp.'s long-term plan -- a focus on live sports and li ...
- Disney Ends Quarter With Strong D2C Streaming Subs, Park Revenue, But Linear TV Flat
Television News Daily, Wayne Friedman - Wednesday, February 9, 2022
Disney+ added 12 million global subscribers, helping to boost the company's D ...
- Are Long-Term Contracts Returning To The Pay TV, Communications Industries?
TV Watch, Wayne Friedman - Thursday, February 10, 2022
Future fuboTV subscribers will need to pay a three-month subscription package f ...
- Peloton CEO Foley Steps Down As Company Slashes Costs, Plans To Cut 2,800 Jobs
Digital News Daily, Wayne Friedman - Tuesday, February 8, 2022
Peloton Interactive is cutting costs and plans to cut 2,800 jobs ...
- Young Media Consumers Spend More Time With Online Video, Gaming, Social Media, Less With TV, Movies
Television News Daily, Wayne Friedman - Tuesday, February 8, 2022
"The million-dollar question is whether today's young consumers will always prioritize non-tradition ...
- Super Bowl Viewing Projected To Rise As Much As 20% Due To Increased Streaming
Television News Daily, Wayne Friedman - Tuesday, February 8, 2022
As NFL games gain popularity, one industry estimate predicts live Super Bo ...
- Netflix, Thirsty For Growth, Is Spending $17B On Content - Crazy? Drink The Water
TV Watch, Wayne Friedman - Wednesday, February 9, 2022
What's next for Netflix? Some think it's obvious -- find ways ...
- Innovid To Acquire TVSquared, Deal Expands Measurement Platform Across TV, CTV, Digital
Television News Daily, Wayne Friedman - Monday, February 7, 2022
The expanded company will be "one of the largest datasets of audience ...
- NBC Says Beijing Olympics Scores Well For Marketers, Nielsen Shows Initial Low TV Viewing
Television News Daily, Wayne Friedman - Monday, February 7, 2022
NBC says Olympic marketers are getting high value, despite lower initial Nielsen-measur ...
- CNN Sans Zucker: Follow Real News And Opinion
TV Watch, Wayne Friedman - Tuesday, February 8, 2022
Where does CNN go from here? Is it more about figuring o ...
- WWE Gets Up Off The Mat: 2021 Revenue Spikes 12%
Television News Daily, Wayne Friedman - Friday, February 4, 2022
WWE's revenue spike in 2021 is largely attributable to its return ...
- Troubled Peloton Interactive Targeted By Suitors, 'WSJ' Reports
Television News Daily, Wayne Friedman - Friday, February 4, 2022
Embattled Peloton Interactive is being targeted by possible suitors, including Amazon, accordi ...
- Metaverse Marketers Will Know What Customers Want Even More Than Digital, Legacy Media
TV Watch, Wayne Friedman - Monday, February 7, 2022
Just think about a VR/AR headset in the Metaverse. A marketer c ...
- Linear TV Reach Challenges Continue, Samba TV Study Finds
Television News Daily, Wayne Friedman - Friday, February 4, 2022
Samba TV's research found that 97% of linear TV ad budgets ...
- Should Stock Market Swings For Big Digital Players Affect Legacy Media Companies?
TV Watch, Wayne Friedman - Friday, February 4, 2022
Big digital media companies' recent market swings aren't bumping up or do ...
- Fox News Starts 2022 Leading Prime Time Viewing; MSNBC, CNN Fall Behind
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
Amidst expectations that the November midterm elections will build TV news viewin ...
- 1 in 4 CTV Ads Run When TV Sets Are Off, DoubleVerify Finds
Television News Daily, Wayne Friedman - Wednesday, February 2, 2022
On Tuesday, DoubleVerify launched an onscreen pre-bid targeting platform that enables C ...
- CNN's Zucker Shocks Network With Abrupt Resignation
Television News Daily, Wayne Friedman - Wednesday, February 2, 2022
Zucker's departure comes in the wake of the soon-to-be-closed deal in whi ...
- NBC Sells Out Super Bowl, Fetched As Much As $7.1M Per :30
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
NBC has sold out all ad inventory for Super Bowl LVI acro ...