- Jan. 6 House TV Hearings Too Slick? The Story With Facts, Commentary, Ketchup Drips And All
TV Watch, Wayne Friedman - Monday, July 18, 2022
The hearings so far are a mix of in-person and videotaped testimon ...
- National TV Movie Ad Spend Down 20% Vs. 2019, Domestic Box Office 31% Lower
MediaDailyNews, Wayne Friedman - Friday, July 15, 2022
Theatrical national TV advertising continues its recovery, but is still not ...
- Rising CTV Budgets Coming Not Just From Linear TV, Survey Finds
Television News Daily, Wayne Friedman - Thursday, July 14, 2022
Rising ad spending for TV and streaming is coming from digital a ...
- Worthy Mention..Or Not? Streaming Gains More Steam Amidst Emmy Nominations
TV Watch, Wayne Friedman - Friday, July 15, 2022
The shift to streaming was highlighted in 2018, when Amazon Prime Video ...
- Virtual Pay TV Subs Up 17% YOY, Led By YouTube TV, Traditional Pay TV Down 9%
Television News Daily, Wayne Friedman - Wednesday, July 13, 2022
Virtual pay TV subscribers grew 17% in Q1 to 14.9 million, whi ...
- Which Ad Buy To Make First -- Connected TV Or Linear TV?
Television News Daily, Wayne Friedman - Wednesday, July 13, 2022
CTV and streaming mostly play a supporting role compared to linear ...
- Netflix Names Microsoft As Partner For Its Low-Priced, Ad-Supported Option
Television News Daily, Wayne Friedman - Wednesday, July 13, 2022
"Microsoft offered the flexibility to innovate over time on both the technolo ...
- Netflix New Ad-Supported Content: Legacy TV Streamers Have A Leg Up
TV Watch, Wayne Friedman - Thursday, July 14, 2022
Netflix reportedly now needs to renegotiate deals with Hollywood studios, which th ...
- 'ESPYS' Award Show Signs 7 Official Sponsors, 20 Overall
Television News Daily, Wayne Friedman - Tuesday, July 12, 2022
Capital One will serve as the presenting sponsor of the show f ...
- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media Buys
Television News Daily, Wayne Friedman - Tuesday, July 12, 2022
With this deal, the companies say media buyers can discover and activa ...
- Brace Your Streaming Self: Might 'HBO Min' Be Coming?
TV Watch, Wayne Friedman - Wednesday, July 13, 2022
The Discovery CEO may be more the TV-media centric boss for a ...
- Video Streamers' Paid Ad Spend Up 38% In Q2, But Lower Media Value From TV Net Promos
Television News Daily, Wayne Friedman - Monday, July 11, 2022
Video streaming platforms ramped up paid ad spend by 38% in ...
- Linear TV Ad Revenue Will Take A Big Hit, Streaming Still Growing: BofA
Television News Daily, Wayne Friedman - Monday, July 11, 2022
"It is our expectation total advertising budgets would decline modestly with streaming/advertisi ...
- Legacy Cable TV Operators Continue To Seek Another Bundling Metamorphosis
TV Watch, Wayne Friedman - Tuesday, July 12, 2022
The big three cable operators renewing agreements with mobile partners will all ...
- 'Thor: Love And Thunder' Pumps Disney
MediaDailyNews, Wayne Friedman - Sunday, July 10, 2022
The "Thor" franchise continues the trend of surpassing the previous editions wh ...
- Emotional Attachment To TV Commercials - Should We Care?
TV Watch, Wayne Friedman - Monday, July 11, 2022
NBC is working on building a "scalable model for creative testing" th ...
- Nexstar Tops All TV Station Groups In 2021 Revenue, Up 10% From 2020
Television News Daily, Wayne Friedman - Thursday, July 7, 2022
While Nexstar led all TV station groups in annual revenue, its ...
- Effectv GM James Rooke Promoted To President, Comcast Advertising
Television News Daily, Wayne Friedman - Wednesday, July 6, 2022
Comcast Advertising -- which includes FreeWheel, Effectv, and AudienceXpress -- has promot ...
- Universal's 'Minions: The Rise of Gru' Soars To New July 4 Weekend Record
MediaDailyNews, Wayne Friedman - Monday, July 4, 2022
"Minions" dominated national TV theatrical marketing in the last 2 weeks, drivi ...
- TNT, ESPN Post Strong Q2 Viewer Gains Thanks To NBA, College Basketball
Television News Daily, Wayne Friedman - Friday, July 1, 2022
NBA-fueled live programming on TNT and ESPN in Q2 helped those networ ...
- NBC Sports To End Olympic Channel Cable Network In September
Television News Daily, Wayne Friedman - Friday, July 1, 2022
"In order to best reach our target audiences, we are reevaluating o ...
- Original Content Is A Star -- But Acquired Content Has A Major Supporting Role
TV Watch, Wayne Friedman - Friday, July 1, 2022
Netflix has taken some dings -- especially when it comes to acquir ...
- VideoAmp Now Integrated Into Mediaocean's Advertising Systems
Television News Daily, Wayne Friedman - Wednesday, June 29, 2022
Media measurement company VideoAmp will now be integrated as "currency" into Mediaocean ...
- Smart TV Shipments Sink 9.2% in Q1, Revenues Climb, As Component Shortages Continue
Television News Daily, Wayne Friedman - Wednesday, June 29, 2022
Smart TV revenues saw growth of 10% to $16.63 billion. Due ...
- Nexstar Media Group Nearing Deal To Acquire Majority Stake In The CW: Reports
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
Nexstar would secure a 75% equity stake, leaving former 50-50 co-owners Paramou ...
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
NBCU says it has closed the upfront with record results, with tot ...
- Grading Your Fitness Workout Via TV Ads: F#cking Tough - Or Something Easier?
TV Watch, Wayne Friedman - Thursday, June 30, 2022
What if a marketing message pushed you to do more to st ...
- CTV 'Upfront' Soars 35% To $6.41 Billion
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
CTV ad revenues are expected to rise another 35% to $8.14 billi ...
- Disney CEO Chapek's Contract Extended For 3 Years
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
"Disney was dealt a tough hand by the pandemic, yet with B ...
- Recession In Q1 2023? What Happens To The National TV Ad Marketplace Then?
TV Watch, Wayne Friedman - Wednesday, June 29, 2022
What happens to the traditional long-term upfront buys during a probable recessi ...