- Roku Channel Adds Local, Live TV Stations, Mum On Ad Deal Component
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
Perhaps looking to expand its streaming influence around many parts of t ...
- Movie Theater Screens: The Bigger The Better?
TV Watch, Wayne Friedman - Tuesday, June 28, 2022
The bigger the better? What's missing here? Maybe context. ...
- 'Elvis' Struts To Pre-July 4 Weekend With $30.5M Opening, Ties With 'Top Gun'
MediaDailyNews, Wayne Friedman - Sunday, June 26, 2022
"Elvis" surged to the top of the North American theatrical ranking, ti ...
- TelevisaUnivision Posts 'Double-Digit' Upfront Volume Growth
Television News Daily, Wayne Friedman - Monday, June 27, 2022
TelevisaUnivision had its best result in seven years, with "high single digi ...
- A Political Ad With Little Messaging -- Who Is Holding Back Technology?
TV Watch, Wayne Friedman - Monday, June 27, 2022
One critical TV ad about politicians and technology doesn't get into detail ...
- Horizon To Test Comscore Local TV Measurement As 'Currency'
MediaDailyNews, Wayne Friedman - Thursday, June 23, 2022
Comscore was the only local TV measurement company selected to participate ...
- Entertainment, Media To Grow 7.3% In 2022, 5.1% In 2023 To $2.64 Trillion: PwC
MediaDailyNews, Wayne Friedman - Friday, June 24, 2022
The report says the changing entertainment/media business is now operating "from n ...
- Streaming Viewers Keep Growing, YouTube Soars
TV Watch, Wayne Friedman - Friday, June 24, 2022
YouTube had a sharp spike in May to a 6.7% share, ...
- OpenAP To Partner With Snowflake For 'Clean Room' Project
Television News Daily, Wayne Friedman - Thursday, June 23, 2022
Through the deal with Snowflake, Open AP is starting a clean ro ...
- LIV Golf: Sports Events Intended For TV Don't Always Get U.S. Network Coverage
TV Watch, Wayne Friedman - Thursday, June 23, 2022
With such high-profile talent, shouldn't getting a TV deal be easier th ...
- VideoAmp Strikes Deal With TelevisaUnivision For New Data, 'Currency'
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 8 ...
- Warner Bros. Discovery Ad Sales Officer Steinlauf Joins Simulmedia's Board
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Steinlauf, who ascended to his new position after the Discovery Inc./WarnerMedia merge ...
- Tremor International Makes $25M Investment In Smart TV Operating System
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Tremor International's platform Unruly will be the exclusive supply-side platform in t ...
- Netflix Talking Ad Partnership With Google For Streaming Ad Option: CNBC
Television News Daily, Wayne Friedman - Wednesday, June 22, 2022
Netflix co-CEO Ted Sarandos is scheduled to appear Thursday on a Cann ...
- Tough-Guy Political News Brand Association: Lower Your TV Advertising Expectations
TV Watch, Wayne Friedman - Wednesday, June 22, 2022
Political TV advertising can be overrated. Stick with news reports. This headli ...
- To Infinity And Beyond: Disney's 'Lightyear' Opens Big, Adds To Box-Office Surge
MediaDailyNews, Wayne Friedman - Monday, June 20, 2022
"Jurassic World" remained tops in its second week - at $58.7 milli ...
- NBA Finals Up 21% to 12.3M Viewers, Branded Searches 32% Higher
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Although these finals are nowhere near any of the 12 pre-pandemic seri ...
- Media Companies Impacted By Inflation, Recession: Will New Media Win Out Over Old?
TV Watch, Wayne Friedman - Tuesday, June 21, 2022
New, demanding and costly streaming businesses need a lot of attention fr ...
- DirecTV Names Yahoo Exclusive DSP For Its Addressable Inventory
MediaDailyNews, Wayne Friedman - Monday, June 20, 2022
Advertisers can continue to buy the satellite and streaming provider direct, b ...
- Paramount Also Claims 'High Single-Digit' Upfront Ad Price Gains
Television News Daily, Wayne Friedman - Monday, June 20, 2022
Company execs said upfront sales volume expanded across all platforms, especially f ...
- Netflix's Even Stranger Thing: Adapting To A TV Advertising World
TV Watch, Wayne Friedman - Monday, June 20, 2022
If this were a new cable network, the attention and leaked ne ...
- Sell-Side Platform Magnite 'Certifies' 5 Companies For 'Currency'
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2022
The certification comes as Magnite looks to make measurement easier for i ...
- NBCU Claims 40% Of Upfront Based On Nontraditional Guarantees
Television News Daily, Wayne Friedman - Thursday, June 16, 2022
NBCU says 40% of its upfront TV ad deals are using measur ...
- CW Completes Upfront With Volume, Price Gains
Television News Daily, Wayne Friedman - Thursday, June 16, 2022
The CW finished its upfront deals with "high single-digit/low double-digit" price gain ...
- Roku, Walmart Press 'Ok,' Partner For Shoppable TV, Ecommerce
Television News Daily, Wayne Friedman - Friday, June 17, 2022
"No one has cracked the code around video shoppability," says Walmart C ...
- BIA Lowers Local Advertising Estimates For 2022 To $167.4 Billion
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2022
BIA Advisory Services now estimates $167.4 billion for 2022-- $5.9 billion low ...
- Katz Media, MadHive Team For New Political Ad Partnership
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
The companies say the deal will create the largest local CTV marketpla ...
- Warner Bros. Discovery Still Mum On Upfront: Cites Auto, Tech Supply Issues
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
Warner Bros. Discovery Chief U.S. Ad Sales Officer Jon Steinlauf said: " ...
- Theatrical Movie Window On Streamers: Goalposts Keep Moving
TV Watch, Wayne Friedman - Thursday, June 16, 2022
Jeff Shell, NBCU CEO, says one of the changes coming out ...
- Nielsen One Alpha Will Show Ad Campaign Business 'Outcomes' Data
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
Nielsen One Alpha will show advanced audience and business outcomes, allowing markete ...