- Sports TV Advertising Adds Unique Reach To Campaigns
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Sports TV advertising in particular adds unique reach -- while programmatic ...
- Sports Wagering TV Ad Spend Grows 281% Over 9 Months, FanDuel, Caesars, DraftKings Major Players
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Sports wagering has seen national TV ad spend rise nearly threefold fr ...
- Unplugging TV Commercials For Software-Heavy TV Vehicles: The Computer That Carries You
TV Watch, Wayne Friedman - Thursday, June 9, 2022
Local and national TV has already been hit with lower automotive ...
- Political Ads Miss As Much As 40% Of Voters Due To Traditional Buying Strategies
Television News Daily, Wayne Friedman - Tuesday, June 7, 2022
Traditional linear TV-focused political advertising continues to underdeliver large segments of voter ...
- Add TV Ads To Streaming Branded Deals: Domino's With 'Stranger Things'...+?
TV Watch, Wayne Friedman - Wednesday, June 8, 2022
Will we see Domino's buying advertising time in future "Stranger Things" episode ...
- Domino's Spends Big On 'Stranger Things' Promo
Television News Daily, Wayne Friedman - Monday, June 6, 2022
Domino's has placed an estimated $3.7 million in national TV ad spe ...
- Netflix's 'Stranger Things,' Disney+'s 'Obi-Wan Kenobi' Go Head-To-Head: Both Claim Wins
Television News Daily, Wayne Friedman - Tuesday, June 7, 2022
The highly anticipated major original streaming releases went head to head th ...
- Big Reality TV Performers On Broadcast TV Have Seen Better Days - What's Next?
TV Watch, Wayne Friedman - Tuesday, June 7, 2022
Some of the top shows have now been around for about t ...
- Nearly 90% Of U.S. Households Have At Least 1 Internet-Connected TV Device, Study Finds
Television News Daily, Wayne Friedman - Friday, June 3, 2022
U.S. connected TV devices have grown nearly 70% over the past fi ...
- Paramount's 'Top Gun: Maverick' Hits Another Record In Second Week, $86M Box Office
Television News Daily, Wayne Friedman - Sunday, June 5, 2022
"The domestic hold of 32% is the lowest percent change for a ...
- Cable TV News: Touting -- Or Not - 'Breaking News': How About Recent News Or Opinion?
TV Watch, Wayne Friedman - Monday, June 6, 2022
A bold shift in positioning for cable TV network CNN could to ...
- CTV Upfront Ad Spending To Rise 35% To $6.41B This Year: eMarketer
Television News Daily, Wayne Friedman - Thursday, June 2, 2022
One-third of the projected $18.9 billion in CTV and streaming ad reven ...
- NBA Pushes TNT, ESPN Cable Viewing Higher, Fox News Channel Second Best
Television News Daily, Wayne Friedman - Friday, June 3, 2022
TNT led all cable TV networks in prime time with 2.7 milli ...
- Gen Zers: How Much TV Will They Watch -- Along With Other Digital Platforms?
TV Watch, Wayne Friedman - Friday, June 3, 2022
A Horowitz Research October study of Gen Z shows that 45% sti ...
- Networks Ramp Up Summer Promo, Boost Media 8% Vs. A Year Ago
Television News Daily, Wayne Friedman - Wednesday, June 1, 2022
The overall bulk of that promo and ad messaging came from ...
- Boston-Based NESN Starts First Stand-Alone Streaming Regional Sports Network Service
Television News Daily, Wayne Friedman - Wednesday, June 1, 2022
New England-based regional sports channel NESN says it has become the fir ...
- Prime-Time Entertainment Sinks Again: CBS' 'NCIS' Still Leads
Television News Daily, Wayne Friedman - Thursday, June 2, 2022
Major broadcast network linear TV took another hit for prime-time entertainment seri ...
- What Does 'Top Gun' Release Say About Older And Younger Moviegoers, Their Behavior?
TV Watch, Wayne Friedman - Thursday, June 2, 2022
Perhaps the biggest success for "Top Gun: Maverick" isn't the $160 milli ...
- 'Top Gun: Maverick' Flies High To $156M In Box Office For Memorial Day Opening Weekend
Television News Daily, Wayne Friedman - Tuesday, May 31, 2022
Wall-to-wall national TV advertising helped rocket "Top Gun: Maverick" to the franchise ...
- Netflix's 'Stranger Things' Sees Massive Global Viewing For A Record Season Opening Week
Television News Daily, Wayne Friedman - Tuesday, May 31, 2022
Season Four of "Stranger Things" posted a record total of 286.8 milli ...
- A New TV Sports Financial Dynamic: Can A TV Analyst Make More Money Than Players?
TV Watch, Wayne Friedman - Wednesday, June 1, 2022
Fox Corp. has made a reported $375 million 10-year deal with T ...
- Automotive Marketers' Fraud Rate On CTV Higher Than Non-Auto Advertisers'
Television News Daily, Wayne Friedman - Friday, May 27, 2022
"CTV is fraudsters' favorite environment due to high CPMs, low transparency, a ...
- Trump Media Group To 'Embrace' Pro-Gun Programming For Streaming Service: SEC Filing
Television News Daily, Wayne Friedman - Friday, May 27, 2022
It intends to offer programs including, but not limited to blue coll ...
- Streamers To Movie Theaters: We're Here To Help - Promotions To Come?
TV Watch, Wayne Friedman - Tuesday, May 31, 2022
Peacock is offering free tickets to its customers and looking to cur ...
- Disney's 'Doctor Strange,' With Heavy TV Advertising, Conjures Up $185M For Box Office
Television News Daily, Wayne Friedman - Sunday, May 8, 2022
"Doctor Strange" was boosted by dominant wall-to-wall national TV advertising with ...
- NFL To Reportedly Launch A D2C Service In July
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
The NFL plans to launch its own mobile streaming service -- NF ...
- Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
MoffettNathanson Research projects that the major four U.S. broadcast networks will si ...
- Netflix Could Hit 19M U.S. Subs For Ad-Supported Option -- Potential $3B In Yearly Ad Revenue
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
For a new ad-supported option, Netflix could hit levels near Hulu's ...
- Gun-Related Messaging, Images: A Broader Perspective For The Long Term
TV Watch, Wayne Friedman - Friday, May 27, 2022
Ads featuring politicians brandishing guns are played on TV networks and station ...
- Pepsi Ends Super Bowl Halftime Deal, NFL Looks For Bigger Act
Television News Daily, Wayne Friedman - Wednesday, May 25, 2022
Pepsi is giving up its half-time musical sponsorship, but remains an N ...