Nearly 90% Of U.S. Households Have At Least 1 Internet-Connected TV Device, Study Finds

U.S. connected TV devices have grown nearly 70% over the past five years to 500 million -- with 87% of U.S. households having at least one internet-connected device, according to Leichtman Research Group.

Two years ago, 80% of households had at least one connected TV device, compared to 69% in 2017 and 38% in 2021.

Leichtman defines connected TV (CTV) homes as having at least one Internet-connected TV device -- connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players.

This year, it says 46% of U.S. adults watch some video daily on a connected TV device -- up from 40% two years ago, 25% five years ago, and 4% in 2012.

Young U.S. consumers ages 18-34 show higher daily video results -- 62%. The next age group -- people ages 35-64 -- comes in at 54%, with those 55 and older at 24%.

Smart TV represents the largest share for daily connected TV video use -- 27%. After this comes a 12% share for an internet connected game console, and 3% for a connected Blu-ray player.

Over 70% of TV households have at least one connected smart TV -- up from 58% in 2020, with 50% of all TV sets in U.S. households with connected smart TVs, an increase from 39% in 2020.

Results come from a recent survey of 1,902 TV households conducted in the U.S.



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