- Disney.com Relaunch Shows Promise; Revenues Lag
Online Media Daily, Wayne Friedman - Wednesday, March 7, 2007
The re-launch of Disney.com is gaining traction even if advertising has lagge ...
- Should TV Marketers Learn From Movie Marketers?
TV Watch, Wayne Friedman - Wednesday, March 7, 2007
TV marketing executives should take note of their older entertainment brothers: Mov ...
- Nielsen: Video Game Usage Grows, Doesn't Impact TV Viewing
MediaDailyNews, Wayne Friedman - Tuesday, March 6, 2007
Alternative forms of entertainment are growing everywhere, and video-game consoles are o ...
- TV Is A Battlefield Of Words And Ideas
TV Watch, Wayne Friedman - Tuesday, March 6, 2007
Selling TV programs is like taking the troops out on maneuvers, getti ...
- Fox Wins Thursday, Reruns Strong Suit
MediaDailyNews, Wayne Friedman - Monday, March 5, 2007
Fox went back to school to win Thursday night. The net we ...
- Expecting Bonds' Record Home Run: Will TV Advertisers Play Or Sit On The Bench?
TV Watch, Wayne Friedman - Monday, March 5, 2007
"Bond swings. It's a high fly to deep right-center field. It's goin ...
- Viacom: Film Gains In 4Q, Cable TV More Modest
MediaDailyNews, Wayne Friedman - Friday, March 2, 2007
MTV owner Viacom Inc. made major financial gains in the fourth quarter--b ...
- Diversity: 4As Panel Wants More Execs At Top
MediaDailyNews, Wayne Friedman - Friday, March 2, 2007
LAS VEGAS --- A panel on diversity at the American Association ...
- The new TV Upfront: Spotting up
Show Daily, Wayne Friedman - Friday, March 2, 2007
TV cable and broadcast networks haven’t seen any appreciable CPM price hik ...
- Outing The Upfront: Naming TV's New Advertising Marketplace
TV Watch, Wayne Friedman - Friday, March 2, 2007
Some traditional and new digital networks want to be out front, ...
- 4As Panel Formalizes Entertainment Marketing
MediaDailyNews, Wayne Friedman - Thursday, March 1, 2007
LAS VEGAS--The ins and outs of entertainment marketing were addressed at ...
- We Love You Like Brothers. Really.
Show Daily, Wayne Friedman - Thursday, March 1, 2007
Hall watching, I made contact with an old warrior, and it w ...
- Giving some marketers the business: IAG ready for more upfront work
Show Daily, Wayne Friedman - Thursday, March 1, 2007
Las Vegas -- IAG Research got a nice big endorsement early ...
- Lack of diversity in discussion about media diversity
Show Daily, Wayne Friedman - Thursday, March 1, 2007
The diversity of the attendees watching a panel about diversity at t ...
- TV E-biz Ad System No Small Rug Sale
TV Watch, Wayne Friedman - Thursday, March 1, 2007
LAS VEGAS -- The eBay media buying system is not about replaci ...
- Adios: Uva Leaves OMD To Helm Univision
MediaDailyNews, Wayne Friedman - Wednesday, February 28, 2007
In a dramatic move that is somewhat of a shock to t ...
- CBS 4Q: Outdoor, TV UP, Radio Dials Down
MediaDailyNews, Wayne Friedman - Wednesday, February 28, 2007
Outdoor advertising and some big syndication sales from "Star Trek: Voyager" help ...
- Gambling with Entertainment Marketing
Show Daily, Wayne Friedman - Wednesday, February 28, 2007
It's tough to avoid the metaphors you have at a business conferen ...
- Like A Virgin? You’ve Gotta Love This
Show Daily, Wayne Friedman - Wednesday, February 28, 2007
Virgin Mobile has just tapped its third agency in a year, nami ...
- Network Marketing Slogans Look To Make Comeback
TV Watch, Wayne Friedman - Wednesday, February 28, 2007
NBC's new Thursday night marketing line, "Comedy Night Done Right" seems li ...
- Not DeGeneres, But Oscar Ratings Slightly Up This Year
MediaDailyNews, Wayne Friedman - Tuesday, February 27, 2007
Seems like movie aficionados like longer--not shorter--Oscar broadcasts. This year's longer Acade ...
- Hallmark Channel CEO Wants Higher Subscriber Fees
MediaDailyNews, Wayne Friedman - Tuesday, February 27, 2007
Hallmark Channel's chief executive wants some respect. He says his net ...
- After Five Years Of Reality, MTV Reaches For A Script Again
TV Watch, Wayne Friedman - Tuesday, February 27, 2007
Imagine any network being characterized this way: "Faced with mediocre ratings f ...
- Hearst-Argyle TV Sees 4Q, 2006 Rev Boost
MediaDailyNews, Wayne Friedman - Monday, February 26, 2007
Hearst-Argyle Television got some of the same political advertising boost as oth ...
- Network Will Pay $24M To Learn Lesson About Educational TV
TV Watch, Wayne Friedman - Monday, February 26, 2007
Everything is back to TV normal: A big Hollywood studio film, "T ...
- Big Bucks Buy Exposure But Not Necessarily Oscars
Marketing Daily, Wayne Friedman - Friday, February 23, 2007
[Results] High advertising expenditures may give a movie big Oscar nominations a ...
- Fox Machine: 'Idol' Crushes 'Jericho,' Wins Wednesday
MediaDailyNews, Wayne Friedman - Friday, February 23, 2007
Fox's "American Idol" claimed another victim - crushing newbie "Jericho" from C ...
- CBS Cuts Cable Retrans Deals, Won't Name Operators
MediaDailyNews, Wayne Friedman - Friday, February 23, 2007
CBS has announced some highly anticipated retransmission consent deals with cable operators--whi ...
- Local TV Hopes For Electronic Billing -- In One Of These Decades
TV Watch, Wayne Friedman - Friday, February 23, 2007
It's amazing that in 2007 we are still talking about a
proposed- Like Viacom, CBS Rebuffs Google/You Tube
MediaDailyNews, Wayne Friedman - Thursday, February 22, 2007
A second major media company has slowed down the Google train, accordi ...