- What’s wrong with marketing today: Where’s the consumer?
Show Daily, Wayne Friedman - Monday, March 1, 2010
“Marketing isn’t about being concerned [about what doesn’t work]; it’s about bei ...
- The 4A’s new logo â€" not less driven.
Show Daily, Wayne Friedman - Monday, March 1, 2010
The 4A’s new logo â€" not less driven. The American Association ...
- Soon it'll be a 50-50 digital media world. But much is still wrong.
Show Daily, Wayne Friedman - Monday, March 1, 2010
Digital data is growing â€" but a lot of it is doesn ...
- Re-inventing the way local TV is bought and sold
Show Daily, Wayne Friedman - Monday, March 1, 2010
Spot television has its challenges these days. Abby Auerbach, executive and chi ...
- Yahoo! looks to S.A.S.
Show Daily, Wayne Friedman - Monday, March 1, 2010
Carol Bartz, chief executive officer at Yahoo! says the company's core foc ...
- New wave set-top box research comes with communication issues
Show Daily, Wayne Friedman - Monday, March 1, 2010
When the first technical people got together to amass better analysis ...
- Young readers abandoning magazines? You lie!
Show Daily, Wayne Friedman - Monday, March 1, 2010
Magazines have been hit with much bad news over the last sever ...
- Media benchmarks must change
Show Daily, Wayne Friedman - Monday, March 1, 2010
“We need to redefine what is relevant,†says Mark Goldstein, chief executi ...
- The 4A's media conference is no mash up.
Show Daily, Wayne Friedman - Monday, March 1, 2010
“This event can’t be a ‘mash-up’,†says Nancy Hill, president and C ...
- Transformation -- advertising transformation -- starts with everyone in the house
Show Daily, Wayne Friedman - Monday, March 1, 2010
Transforming the advertising business? Someone better come up with some answers. ...
- Will TV Have To Face The Music, As The Music Industry Has Done?
TV Watch, Wayne Friedman - Monday, March 1, 2010
During the past two years, the number of people who bought mus ...
- Cablevision: 4Q Profits Swing Up
MediaDailyNews, Wayne Friedman - Thursday, February 25, 2010
Cablevision Systems Corp.'s cable networks showed a big 20% gain in advertisi ...
- Olympics Grabs More 55+ Viewers, Drop In Key Demos
MediaDailyNews, Wayne Friedman - Thursday, February 25, 2010
Nielsen says ratings for the Olympics are indexing the highest among old ...
- Future Scheduling Of TV Ads: Where The Consumers Are
TV Watch, Wayne Friedman - Friday, February 26, 2010
Unknown to most viewers, TV programmers can put commercials wherever they lik ...
- Nielsen: U.S. '09 Ad Spend Down 9%
MediaDailyNews, Wayne Friedman - Wednesday, February 24, 2010
In the wake of a tough advertising market, only three of ...
- Cablevision Launches Web-To-TV Service
MediaDailyNews, Wayne Friedman - Wednesday, February 24, 2010
Long Island, NY-based Cablevision Systems has announced a new wireless digital servi ...
- Will A Digital Model For Broadcast News Mean More Analysis -- Or Straight News?
TV Watch, Wayne Friedman - Thursday, February 25, 2010
Broadcast and cable TV news shows continue to seek less expensive wa ...
- Scripps TV: 21% Rev Drop, But Auto Drives New Sales
MediaDailyNews, Wayne Friedman - Tuesday, February 23, 2010
Like other TV groups, E.W. Scripps' television station group is seeing sudd ...
- Olympic Ads Pay Off For Marketers, NBC
MediaDailyNews, Wayne Friedman - Tuesday, February 23, 2010
NBC's media research for the Vancouver Olympics has reaped big rewards, sa ...
- Olympics Score, But Not As In Past
MediaDailyNews, Wayne Friedman - Tuesday, February 23, 2010
Though NBC's Vancouver Olympics continues to easily beat the competition in viewershi ...
- What To Watch: A Singer's Nipple Or An Olympian's Sudden Death?
TV Watch, Wayne Friedman - Wednesday, February 24, 2010
As the NFL does with the Super Bowl, NBC executives talk abo ...
- BIA: Local Ads Will Rebound In '12, Political Ads Will Aid Trad Media
MediaDailyNews, Wayne Friedman - Monday, February 22, 2010
Local advertising will see a rebound --- but not until 2012, accordi ...
- CBS Puts 'Boss' In Charge Sundays
MediaDailyNews, Wayne Friedman - Monday, February 22, 2010
CBS finally making some headway with surprise reality show "Undercover Boss." It ...
- Is Quiz Show Deception Back? TV Tricks Have Never Left
TV Watch, Wayne Friedman - Tuesday, February 23, 2010
From reality to game shows, TV is as full of deception ...
- CBS To Cut Some iTunes Prices
MediaDailyNews, Wayne Friedman - Friday, February 19, 2010
CBS might be changing the financial formula of digital offerings for i ...
- Olympics Own Prime Time, 'Grey's' Falters
MediaDailyNews, Wayne Friedman - Friday, February 19, 2010
With fresh programming, ABC braved the world of NBC's big Winter Olymp ...
- Upfront Market 2010: Broadcasters Look To See What's 'Visible'
TV Watch, Wayne Friedman - Monday, February 22, 2010
CBS is among the networks talking big scatter percentage increases in CP ...
- Open Sezmi: New Digital Cross-Platform Service Debuts
MediaDailyNews, Wayne Friedman - Thursday, February 18, 2010
A new digital broadcasting/cable/broadband programming service, Sezmi, is starting up operation tod ...
- Olympics Glides Over 'Idol'
MediaDailyNews, Wayne Friedman - Thursday, February 18, 2010
With Team USA's biggest Olympic day ever, with its biggest stars getti ...
- New TV/Video Platforms' R&D: Close, But No Deal
TV Watch, Wayne Friedman - Friday, February 19, 2010
New fancy TV/video digital providers beware: Not all content providers are interest ...