- What Would Consumer-Generated Marketing Do For Media Brands?
TV Watch, Wayne Friedman - Friday, July 22, 2011
We have all seen countless consumer-invented TV commercials and other consumer-inspired messagi ...
- Digital Expansion: Amazon Streams CBS
MediaDailyNews, Wayne Friedman - Wednesday, July 20, 2011
Keeping with TV networks' efforts to spread around its content to differe ...
- Mass Medium: TV Is Solo Act, Internet, Print Shared
MediaDailyNews, Wayne Friedman - Wednesday, July 20, 2011
When it comes to multitasking, TV is more of a "solo" platfo ...
- Comcast's $1.4 billion in media to SMG and Maxus
Raw, Wayne Friedman - Thursday, July 21, 2011
NBC Universal and Comcast Corp. have given their $1.4 billion in med ...
- NBC goes into private ad net business
Raw, Wayne Friedman - Thursday, July 21, 2011
NBC Universal is getting into the private digital ad exchange business. N ...
- CBS' Summertime Buzz: Tease Me! Tease Me! And Promise To Please Me
TV Watch, Wayne Friedman - Thursday, July 21, 2011
Summer is the time for networks to drive big awareness for t ...
- Upfront: Trad TV Dollars Pivot Into Digital Channels
MediaDailyNews, Wayne Friedman - Tuesday, July 19, 2011
Some high-priced cable networks forced some traditional TV dollars in the han ...
- Media Heads Up: Consumer Confidence Bolts
MediaDailyNews, Wayne Friedman - Tuesday, July 19, 2011
Some sobering news for marketers and media agency executives -- consumer confiden ...
- Media Stocks Up, News Corp. Rises After Murdochs Testify
MediaDailyNews, Wayne Friedman - Tuesday, July 19, 2011
Media stocks posted some decent gains on Tuesday -- the best resul ...
- Do News Corp.'s Brands Need A New Image In The U.S.?
TV Watch, Wayne Friedman - Wednesday, July 20, 2011
How do you save a media brand when your name is Rupe ...
- OTT Video Causes Bandwidth Challenge For IPTV
MediaDailyNews, Wayne Friedman - Monday, July 18, 2011
So-called "Over The Top" Internet-driven video services are causing bandwidth problems f ...
- Conflict of Interest Over Agency-Owned DSPs, Trading Desks?
Online Media Daily, Wayne Friedman - Monday, July 18, 2011
LOS ANGELES -- On an OMMA Ad Net event panel here call ...
- Is Sheen's Anger Management, Both Real and Fictional, A TV Marketer's Dream Or Nightmare?
TV Watch, Wayne Friedman - Tuesday, July 19, 2011
What are the first two words that come to mind when someo ...
- Internet Video Ads Skyrocket, Hulu Runs 1 Billion
MediaDailyNews, Wayne Friedman - Friday, July 15, 2011
Some 5.3 billion video ads were viewed in June, 15% more th ...
- IBM Improves Analytics For Digital Marketers
MediaDailyNews, Wayne Friedman - Friday, July 15, 2011
IBM has announced a new suite of cloud-based real-time analytics for digit ...
- GAO: Kids' TV Needs More Content, Ad Oversight
MediaDailyNews, Wayne Friedman - Friday, July 15, 2011
The U.S. Government Accountability Office says there needs to be more oversig ...
- It's not unsold: It's strategic perishability
Show Daily, Wayne Friedman - Monday, July 18, 2011
Most digital video at publishers sites can pretty well nearly sold ou ...
- Standardization is still an issue for digital video
Show Daily, Wayne Friedman - Monday, July 18, 2011
Traditional marketers still like the idea of standardization when it comes ...
- It's all about the CMO
Show Daily, Wayne Friedman - Monday, July 18, 2011
Joshua Wepman, vp of investment banking concern GCA Savvian, speaking at t ...
- More automation? What happens to the media planner?
Show Daily, Wayne Friedman - Monday, July 18, 2011
Technology is increasingly taking away the mundane work of the digital med ...
- Can robots do branding?
Show Daily, Wayne Friedman - Monday, July 18, 2011
At the OMMA Ad Nets event, moderator Jason Lehmbeck, chief executive offic ...
- What gets us excited
Show Daily, Wayne Friedman - Monday, July 18, 2011
Horizon Media's Donnie Williams speaking at the OMMA Ad Net event sa ...
- A lot more upfront money.. and a lot more questions.
Show Daily, Wayne Friedman - Monday, July 18, 2011
Los Angeles, Calif. -- Speaking at OMMA's Ad Net event here, Donn ...
- Conan, Old Spice Top Emmy Nominations For Ads
Marketing Daily, Wayne Friedman - Friday, July 15, 2011
Conan O'Brien's celebrated "Curtain" commercial for American Express top-lined six commercials nominat ...
- Conan, Old Spice Top Emmy Nominations For Ads
MediaDailyNews, Wayne Friedman - Thursday, July 14, 2011
Conan O'Brien's celebrated "Curtain" commercial for American Express top-lined six commercials nominat ...
- Baseball Strikes Out With Major Players
MediaDailyNews, Wayne Friedman - Thursday, July 14, 2011
Television ratings for Major League Baseball's All Star game dropped this yea ...
- News Corp. Drops BSkyB Takeover Bid
MediaDailyNews, Wayne Friedman - Wednesday, July 13, 2011
In the wake of its U.K. newspaper scandal, News Corp. is pulli ...
- Netflix Expands NBCU Content Deal
MediaDailyNews, Wayne Friedman - Wednesday, July 13, 2011
Keeping with its current low-cost acquisition of library TV and movie product ...
- All-Star Game Draws Big Numbers, But No Home Run
MediaDailyNews, Wayne Friedman - Wednesday, July 13, 2011
In the summertime period, where high ratings can be tough to co ...
- Cowell, New Singing Reality Show Boss, Is Same As -- And Nastier Than -- The Old Boss
TV Watch, Wayne Friedman - Thursday, July 14, 2011
Cowell's new show, "The X-Factor," seems to take a swipe at "Americ ...