WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Disney, Fox See August Football Viewing Hikes, YouTube Leads TV, Video in Television News Daily on 09/23/2025
  

  Disney grew 2% to a (9.5%) total day viewing share of all its platforms in terms of persons two years and older viewers. Fox added 10% (to 6.7% share) in August vs. a year ago. Paramount+ was flat at 7.1%.

• As Streaming Evolves, Will 'Usage' Pricing Become The Preferred Option? in Television News Daily on 09/23/2025
  

  Seventy percent of U.S. and U.K. consumers in a new survey said would be interested in "usage-based pricing," according to Chargebee - a possible "pay-per view"-like option for streaming.

• Kimmel Returns To ABC Amid 'Thoughtful Conversations' At Disney in Television News Daily on 09/22/2025
  

  "It is a decision we made because we felt some of the comments were ill-timed and thus insensitive," a Disney-ABC representative said in a statement. "We have spent the last days having thoughtful conversations with Jimmy."

• Late Night TV Finance - Shift Everything To Streaming? in TV Watch on 09/23/2025
  

  There has been much discussion of late-night talk shows moving to digital video CTV platforms. Reasons for the projection include financially strapped operations, sinking viewership, and restrictive over-the-air federal rules.

• Netflix Strikes Global AB InBev Ad Deal in Television News Daily on 09/22/2025
  

  The deal will give AB InBev - and its major beer brands - major worldwide exposure attached to Netflix live and TV series content.

• Beyond Kimmel For TV Station Owners: What's Next? in TV Watch on 09/22/2025
  

  TV station groups are pursuing other businesses for growth - budding national news or locally sourced digital TV networks, more sports programming and new ad-sales efforts adding local/regional streaming business to over-the-air local TV stations' inventory.

• Disney Boycott Petition Gains Momentum, 50K+ Signatures So Far in Television News Daily on 09/19/2025
  

  There have been 51,520 verified signatures for a petition asking people to "boycott ABC until they restore the 'Jimmy Kimmel Show' and defend free speech," according to Change.org. Separately, Google Trends has shown that over the two-day Wednesday-Thursday period, "Cancel Disney+" searches on Google have spiked.

• TV, Live Comedy Works With Better 'Accuracy' - How Do We Know? in TV Watch on 09/19/2025
  

  In 2015, Jerry Seinfeld said he no longer wanted to perform at colleges due to the intense focus on political correctness. More recently, on the "Breaking Bread with Tom Papa" podcast in April 2024, he changed his view.

• ABC Indefinitely Pulls 'Kimmel Live' Following Charlie Kirk Remarks in Television News Daily on 09/17/2025
  

  The decision came minutes after the largest independent TV station group, Nexstar Media Group, said it was pulling the show.

• Protests Disrupt Pro Cycling: Brand, Advertiser Concerns in TV Watch on 09/18/2025
  

  TV viewers witnessed thousands of protesters jamming the roads during the last stage of the Vuelta a Espana bike race in the circuit around Madrid.

Comments by Wayne All comments by Wayne

• Big Streamers See Big July Viewing Gains by Wayne Friedman (Television News Daily on 08/19/2025)
  

  Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”

• VideoAmp Guaranteed Currency For $1B In Buys YTD by Wayne Friedman (Television News Daily on 09/17/2024)
  

  Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?

• Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI by Wayne Friedman (Television News Daily on 08/16/2022)
  

  A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+?     SMI: Yes-- Are they all for 30-second units or all message lengths averaged out?    SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.

• My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+ by Wayne Friedman (TV Watch on 06/13/2022)
  

  Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

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