WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Nielsen Top-Rated 2025-26 Programs: Netflix, CBS Score Big in Television News Daily on 04/16/2026
  

  Netflix has five of the top ten shows and CBS has two of the top ten and six of the top 20 shows. Disney's ABC/Hulu has four of the top 20 programs.

• Paramount-WBD Merger? Theater Owners Expect Even Tougher Times in TV Watch on 04/16/2026
  

  One persistent issue for movie theater owners since the dawn of the premium streaming age is movies moving too quickly from theaters to streaming.

• Viant DSP Buys TVision For $40M in Television News Daily on 04/15/2026
  

  Viant will incorporate TVision technology into its AI demand-side platform, where it says it will produce a "first of its kind attention-adjusted CPM [cost per thousand viewers] measure."

• Can Hollywood Talent, Creative Impact Paramount-WBD Deal? in TV Watch on 04/15/2026
  

  An open letter in "The New York Times" cast major concern on what the merger means for the business. What comes next?

• Nielsen February Gauge Report Shows Little Change in Television News Daily on 04/14/2026
  

  Nielsen initially delayed the February release of the Gauge and Media Distributor Index to make methodological adjustments.

• Amazon, Roku Maintain Strong Streaming Positions in Advanced TV Insider on 04/15/2026
  

  Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services.

• Streaming Program Price: Thousands Of Shows, Few To Watch? in TV Watch on 04/14/2026
  

  The main issue is whether consumers are paying too much for content they will never watch in return for a few shows they cannot do without.

• 2026 Best Movie Theater Start Since Pre-Pandemic in MediaDailyNews on 04/13/2026
  

  Movie studios have spent $283.9 million on nation TV advertising from 46,523 ad airings for the year so far, resulting in 16.3 billion impressions, according to estimates from iSpot.

• Local Ad Spend Forecast Revised To +8.1% This Year in Television News Daily on 04/10/2026
  

  Digital media overall is estimated to climb 9.3% to $104.1 billion, according to BIA Advisory Services, while traditional media will grow 6.5% to $80.4 billion, with a major portion of that coming from political advertising.

• Offside: Trump Admin Steps Over NFL Media Line in TV Watch on 04/10/2026
  

  Analysts believe Trump wants to "even the score" - not necessarily only for consumers, but more for media companies. What is behind that?

Comments by Wayne All comments by Wayne

• Big Streamers See Big July Viewing Gains by Wayne Friedman (Television News Daily on 08/19/2025)
  

  Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”

• VideoAmp Guaranteed Currency For $1B In Buys YTD by Wayne Friedman (Television News Daily on 09/17/2024)
  

  Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?

• Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI by Wayne Friedman (Television News Daily on 08/16/2022)
  

  A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+?     SMI: Yes-- Are they all for 30-second units or all message lengths averaged out?    SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.

• My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+ by Wayne Friedman (TV Watch on 06/13/2022)
  

  Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

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