- Fay Miller Joins The Exchange Lab As Marketing Director
Real-Time Daily, Tyler Loechner - Wednesday, June 19, 2013
London-based The Exchange Lab, a multi-platform programmatic exchange, has announced that F ...
- FourthWall's Direct Embed Television Tech Awarded Patent
Real-Time Daily, Tyler Loechner - Wednesday, June 19, 2013
Even television advertising isn't immune to the pull of real-time ad tec ...
- Upfront Digital Media Names Two VPs
Real-Time Daily, Tyler Loechner - Tuesday, June 18, 2013
Upfront Digital Media, the new subsidiary of Legolas Media, has announced additio ...
- MediaMath Taps Meranus, Miller
Real-Time Daily, Tyler Loechner - Tuesday, June 18, 2013
MediaMath today announced the appointments of Rachel Meranus as senior vice presiden ...
- May Segment Data; Interesting Now, Useful Later
RTBlog, Tyler Loechner - Tuesday, June 18, 2013
Portuguese travel. RVs. Graduate Degrees. What could these three things possibly ha ...
- Exchanges, Premium, And The Problem Of Scale
Around the Net in Real-Time, Tyler Loechner - Monday, June 17, 2013
IMedia Connection wrote that premium inventory is essentially any "inventory that t ...
- SpotXchange Taps Allen Klosowski For Mobile, Connected Devices
Real-Time Daily, Tyler Loechner - Monday, June 17, 2013
SpotXchange today announced the addition of Allen Klosowski as vice president ...
- Turn Hires Wolfgang Maasberg To Expand Global Customer Base
Real-Time Daily, Tyler Loechner - Monday, June 17, 2013
Turn today announced the appointment of Wolfgang Maasberg as senior vice preside ...
- Improve Digital Adds Video To Programmatic Sell-Side Platform
Real-Time Daily, Tyler Loechner - Monday, June 17, 2013
Improve Digital has added video capabilities to their programmatic platform, the 360Yie ...
- The Relationship Between Programmatic Buying And Content Marketing
Around the Net in Real-Time, Tyler Loechner - Friday, June 14, 2013
ClickZ wrote today that programmatic buying and content marketing "seem like stran ...
- Adform: Mobile RTB Spend In Europe Up 275%
Real-Time Daily, Tyler Loechner - Friday, June 14, 2013
Mobile real-time bidding (RTB) spend in Europe increased 275% during the fir ...
- The Ruse Of Programmatic 'Direct'
RTBlog, Tyler Loechner - Friday, June 14, 2013
In the automated space, we often hear the term "programmatic direct." ...
- Univision Radio Extends Contract With Triton
Real-Time Daily, Tyler Loechner - Thursday, June 13, 2013
Univision Radio today announced that they have extended and expanded their contra ...
- Travel Search Engine Wego Announces New Platform
Real-Time Daily, Tyler Loechner - Thursday, June 13, 2013
Wego.com, a travel search engine for the Asia Pacific and Middle Eas ...
- Programmatic And Your ROI: Does It Really Help?
Around the Net in Real-Time, Tyler Loechner - Wednesday, June 12, 2013
An iMedia Connection blog post this morning spelled out why programmatic buyi ...
- Over Half Of Programmatic Budgets Are Wasted, Study Says
Around the Net in Real-Time, Tyler Loechner - Wednesday, June 12, 2013
Research provided to Marketing Week by Audience Science "suggests that anything betwe ...
- Facebook Hashes It Out
Around the Net in Real-Time, Tyler Loechner - Wednesday, June 12, 2013
Facebook is officially launching hashtags, and Ad Age wrote that "it's ...
- LiveRail Adds Mobile RTB, Nielsen Online Campaign Ratings
Real-Time Daily, Tyler Loechner - Wednesday, June 12, 2013
At the Video Publisher Forum in New York City later today, LiveRa ...
- Data Analytics Startup Bitdeli Acquired By AdRoll
Real-Time Daily, Tyler Loechner - Wednesday, June 12, 2013
Retargeting platform AdRoll today announced the acquisition of Bitdeli, a data analyti ...
- Real-Time With News Limited's Jason Barnes
RTBlog, Tyler Loechner - Wednesday, June 12, 2013
Jason Barnes, head of commercial development at News Limited, spoke with R ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Tuesday, June 11, 2013
"...today announced the general availability of a significant platform upgrade focused ...
- Yellowhammer Opens UK Office
Real-Time Daily, Tyler Loechner - Tuesday, June 11, 2013
Yellowhammer, a real-time bidding (RTB) platform provider, today announced that it h ...
- Is Native Another Form Of Real-Time Marketing?
RTBlog, Tyler Loechner - Tuesday, June 11, 2013
On the one hand, I think that native advertising is real-timey (ev ...
- Russia Needs Data Suppliers For RTB To Take Off
Around the Net in Real-Time, Tyler Loechner - Monday, June 10, 2013
According to Warc, real-time bidding (RTB) "is set to take off ...
- Programmatic Tip For Media Planners: Learn About 'Learning Pixels'
Around the Net in Real-Time, Tyler Loechner - Monday, June 10, 2013
IMedia Connection today published a tip for media planners looking to succe ...
- Legolas' New Subsidiary, Upfront Digital Media, Intends To Remove 'Black Box'
Real-Time Daily, Tyler Loechner - Tuesday, June 11, 2013
For every platform claiming to offer full transparency, there is at lea ...
- Omnicom's Gottlieb Questions Old Metric Methods As Real-Time Marketing Emerges
Around the Net in Real-Time, Tyler Loechner - Friday, June 7, 2013
Colin Gottlieb, chief executive, EMEA, Omnicom Media Group, "argued that outdated metri ...
- VivaKi, Nativo Partner Up
Around the Net in Real-Time, Tyler Loechner - Friday, June 7, 2013
TechCrunch has reported that Publicis' VivaKi struck a partnership with Nativo, ...
- AppNexus Hires Two Execs
Real-Time Daily, Tyler Loechner - Friday, June 7, 2013
Ad tech platform AppNexus this week announced the additions of Brandon Pai ...
- Toyota Turns To Velti To Reach Growing Mobile User Base
Real-Time Daily, Tyler Loechner - Friday, June 7, 2013
Toyota has announced a partnership with mobile marketing firm Velti to he ...