Around the Net
Facebook Hashes It Out
- Advertising Age, Wednesday, June 12, 2013 3:19 PM
Facebook is officially launching hashtags, and Ad Age wrote that "it's a move that could eventually put the two companies in more direct competition for real-time ad budgets, an area of heightened attention for marketers recently, but Facebook won’t be profiting from its hashtags out of the gate. Advertisers won’t be able to target people posting hashtags about a particular TV show or live sports event, and they won’t be able to sponsor a hashtag in the vein of promoted trends on Twitter."
