- Programmatic And Premium Are Not Opposites
Around the Net in Real-Time, Tyler Loechner - Tuesday, July 23, 2013
Advertising Age today wrote an article titled, "Programmatic or Premium? You Shou ...
- SiteScout Launches Open API For RTB Marketplaces
Real-Time Daily, Tyler Loechner - Tuesday, July 23, 2013
In an effort to make the real-time bidding (RTB) exchanges more accessib ...
- Tweeters Fuel Virtual Real-Time Twitter NASCAR Race Via Social TV
Real-Time Daily, Tyler Loechner - Tuesday, July 23, 2013
During TNT's Wide Open coverage of the NASCAR Coke Zero 400 ...
- Just Because It's On Twitter Doesn't Mean It's Real-Time Marketing
RTBlog, Tyler Loechner - Tuesday, July 23, 2013
Are Christmas-themed tweets on December 25 real-time marketing? No. So why shou ...
- Former 'Angry Birds' Head Of Advertising Joins Burstly
Raw, Tyler Loechner - Monday, July 22, 2013
Burstly, a company that provides tools for mobile app publishers, today announc ...
- The Exchange Lab Continues Expansion, Hires Gignac As Global CMO
Real-Time Daily, Tyler Loechner - Monday, July 22, 2013
The Exchange Lab, a London-based multi-platform programmatic exchange, continued its rapid expansi ...
- Topsy Adds Boolean Search Capabilities To Social Platform
Real-Time Daily, Tyler Loechner - Monday, July 22, 2013
Topsy, a "social analytics platform for real-time discovery and marketing," today launch ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Monday, July 22, 2013
"'...which dovetails perfectly with [Company]'s media-agnostic and results-driven approach to empowering advertise ...
- OMMA Display In LA Starts Tomorrow
Real-Time Daily, Tyler Loechner - Monday, July 22, 2013
OMMA Display in LA kicks off tomorrow with OMMA Premium Displa ...
- Social Media Provided Real-Time Info Stream On Royal Baby Even If You Didn't Care
RTBlog, Tyler Loechner - Monday, July 22, 2013
The world is now a hodgepodge of real-time information. We need ...
- AcuityAds Receives $3 Mil. Funding
Real-Time Daily, Tyler Loechner - Friday, July 19, 2013
AcuityAds this week received $3 million in funding from Canadian venture capit ...
- PubMatic's EU Revenue Up 176% In 2013
Real-Time Daily, Tyler Loechner - Friday, July 19, 2013
Several companies released Q2 reports this week, and most figures from t ...
- The Rise Of Programmatic Direct
RTBlog, Tyler Loechner - Friday, July 19, 2013
It's amazing the difference a single letter can make. About a mon ...
- TV Networks' Answer To On-Demand Viewers
Around the Net in Real-Time, Tyler Loechner - Thursday, July 18, 2013
The Christian Science Monitor recently posted an article about digital product placemen ...
- Mobile Targeting Sparking Ad Tech Consolidation
Around the Net in Real-Time, Tyler Loechner - Thursday, July 18, 2013
Advertising Age wrote this morning that "the long-awaited ad tech consolidation pick ...
- 42% Of Consumers Don't Notice Retargeting
Real-Time Daily, Tyler Loechner - Thursday, July 18, 2013
Ever wondered how consumers feel about retargeting? Adroit Digital teamed up wi ...
- The Relative Cost Of Trading Between Segments
Real-Time Daily, Tyler Loechner - Thursday, July 18, 2013
ChoiceStream this week released their July Audience Cost Calendar (which consists ...
- Introducing A New RTB Platform (It's Not The Kind You Are Thinking Of)
RTBlog, Tyler Loechner - Thursday, July 18, 2013
I've done real-time online auctions myself at QuiBids (warning, you will spe ...
- Over 50% Of Money Traded On Mobile Ad Exchange Nexage Is Via RTB
Real-Time Daily, Tyler Loechner - Tuesday, July 16, 2013
In recent months, two of the hottest topics in the world ...
- [x+1] Steps Up Mobile Game, Acquires WDA
Real-Time Daily, Tyler Loechner - Wednesday, July 17, 2013
More and more advertisers are stepping into the mobile arena, and ...
- MediaMath Adds Ticket Search Data Through TiqIQ Partnership
Real-Time Daily, Tyler Loechner - Wednesday, July 17, 2013
MediaMath has partnered with and invested in TiqIQ, a ticket search engin ...
- The Exchange Labs Opens Istanbul Office
Real-Time Daily, Tyler Loechner - Wednesday, July 17, 2013
The Exchange Lab, a London-based multi-platform programmatic exchange, today announced that ...
- RTB Q2 Marked Phase Of Quality Over Quantity
RTBlog, Tyler Loechner - Wednesday, July 17, 2013
Accordant Media is expected to release their Q2 report this morning, a ...
- Insight Into Top 2% Of Digital Consumers
Around the Net in Real-Time, Tyler Loechner - Tuesday, July 16, 2013
Turn recently released their Digital Audience Report Q2 2013 (April-June), which highlight ...
- Simplified RTB Landscape
Real-Time Daily, Tyler Loechner - Tuesday, July 16, 2013
At the IAB Advertising Technology Marketplace event in New York yesterday, Youss ...
- Rubicon, Ebay Australia Partner For Private Marketplace
Real-Time Daily, Tyler Loechner - Tuesday, July 16, 2013
The Rubicon Project today announced a partnership with eBay Australia to crea ...
- My Real-Time Thoughts Now Available In Real-Time
RTBlog, Tyler Loechner - Tuesday, July 16, 2013
You can officially follow all of my thoughts in real-time. Or ...
- Easy. To. Use. What Are Your Three #AdTechSuccess Words?
Raw, Tyler Loechner - Monday, July 15, 2013
At the IAB Advertising Technology Marketplace event in New York this mornin ...
- In Time, RTB Will Handle Everything
Real-Time Daily, Tyler Loechner - Monday, July 15, 2013
"Any ad unit, traded at scale, we believe is ripe for automation... ...
- IAB Receives Pat On The Back From The White House
Real-Time Daily, Tyler Loechner - Monday, July 15, 2013
At the IAB Advertising Marketplace Technology event in New York this mornin ...