- Yieldbot Raises $18M In Series B Led By SJF Ventures
Real-Time Daily, Tyler Loechner - Friday, June 6, 2014
Yieldbot this week announced it has closed a $18 million Series ...
- A Profile Of The Cross-Device User
RTBlog, Tyler Loechner - Friday, June 6, 2014
Whether the campaigns are automated or bought direct, marketers are increasingly focus ...
- Run Unveils Mobile Attribution Tech Featuring Verizon Data
Real-Time Daily, Tyler Loechner - Wednesday, June 4, 2014
Run, a mobile demand-side platform (DSP), this week announced it has launch ...
- Krux Opens Office In Australia, Taps Gaines From Brandscreen
Real-Time Daily, Tyler Loechner - Wednesday, June 4, 2014
Data management platform (DMP) Krux this week announced it has opened i ...
- Google Announces Premium Video Ad Marketplace For Programmatic
Real-Time Daily, Tyler Loechner - Wednesday, June 4, 2014
Google on Wednesday announced Google Partner Select, a programmatic video marketplace th ...
- AppNexus Acquires Viewability Measurement Company Alenty
Real-Time Daily, Tyler Loechner - Wednesday, June 4, 2014
Since the Media Rating Council lifted its advisory on viewability ratings ...
- Procter's Programmatic Gamble
RTBlog, Tyler Loechner - Thursday, June 5, 2014
"Advertising Age" reported yesterday afternoon that Procter & Gamble wants to b ...
- Why Are Ad Tech Stocks Dropping?
Around the Net in Real-Time, Tyler Loechner - Tuesday, June 3, 2014
The Wall Street Journal observes: "The once hot sector appears to ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Wednesday, June 4, 2014
"[Company], a leading global technology company that specializes in digital performance advertisin ...
- Criteo Updates Underlying Tech, Claims Conversion Rates Rise 38%
Real-Time Daily, Tyler Loechner - Wednesday, June 4, 2014
Retargeting firm Criteo on Wednesday announced it has rolled out updates ...
- Comcast Inks Deal With Rubicon To Automate Sales
Real-Time Daily, Tyler Loechner - Tuesday, June 3, 2014
Comcast Spotlight, the ad sales arm of Comcast Cable, on Tuesday announc ...
- MediaMath Raises $73.5M, Increases Debt Facility To $105M
Real-Time Daily, Tyler Loechner - Tuesday, June 3, 2014
MediaMath, a demand-side platform (DSP), on Tuesday announced it has closed ...
- Sizmek Adds Weather-Based Targeting Data To Peer39
Real-Time Daily, Tyler Loechner - Tuesday, June 3, 2014
Global ad management firm Sizmek is expected to announce an addition ...
- Is Mass Personalization Too Oxymoronic?
RTBlog, Tyler Loechner - Wednesday, June 4, 2014
Adobe recently polled over 1,000 marketers across North America, Europe, the Midd ...
- Programmatic In APAC Must 'Localize'
Around the Net in Real-Time, Tyler Loechner - Monday, June 2, 2014
ExchangeWire has posted an article featuring insights from Tom Simpson, CEO ...
- MediaCom, Clear Channel UK Testing DOOH Automation Platform
Around the Net in Real-Time, Tyler Loechner - Monday, June 2, 2014
A new platform meant to automate the "buying, planning, delivery and optimizatio ...
- The World Cup Game Plan For Real-Time Marketers
Around the Net in Real-Time, Tyler Loechner - Monday, June 2, 2014
Marketing Week has posted an article overviewing the opportunities marketers will ha ...
- 'Gay Ad Network' Goes Programmatic, Launches Private Exchange
Real-Time Daily, Tyler Loechner - Monday, June 2, 2014
The rise of Big Data and the promise of personalization hasn't stopp ...
- EyeReturn Marketing Opens Offices In Chicago, LA, NY
Real-Time Daily, Tyler Loechner - Monday, June 2, 2014
EyeReturn Marketing, an ad server and demand-side platform (DSP), on Monday announc ...
- Yieldex Opens London Office, Hires 2 To Lead EU Operations
Real-Time Daily, Tyler Loechner - Monday, June 2, 2014
Yieldex, a revenue management software provider, on Monday announced it has expand ...
- Sell-Side Keeps Pace As Programmatic Buying Methods Multiply
RTBlog, Tyler Loechner - Tuesday, June 3, 2014
Ad tech providers are continually looking for new ways to ease publisher ...
- Southeast Asia, Australia Taking Programmatic Video Seriously
RTBlog, Tyler Loechner - Monday, June 2, 2014
The vast majority of programmatic advertising may take place in the U.S ...