- Exchange Lab Adds MediaMath To Growing List Of DSP Partners
Real-Time Daily, Tyler Loechner - Monday, June 16, 2014
The Exchange Lab, a London-based programmatic ad marketplace, on Monday announce ...
- Mondelez Taps TubeMogul For Programmatic Video, Keeps MediaVest Involved
Real-Time Daily, Tyler Loechner - Monday, June 16, 2014
Mondelez International, the CPG brand behind Oreo, Triscuits and other snack food ...
- Sizmek Creates Team Of RTB Specialists To Aid Buyers
Real-Time Daily, Tyler Loechner - Monday, June 16, 2014
Sizmek, a global ad management firm, on Monday announced the launch ...
- Tremor Promotes Seitz To VP Of Strategy & Ops
Real-Time Daily, Tyler Loechner - Monday, June 16, 2014
Tremor Video on Monday announced the promotion of Katie Seitz to t ...
- Don't Rush Real-Time; Delta's World Cup Tweet Misses Mark
RTBlog, Tyler Loechner - Tuesday, June 17, 2014
Brands have been playing with "real-time marketing" via Twitter during big even ...
- TubeMogul Names Smith MD Of Australia/NZ, Hunt Heads To NY
Around the Net in Real-Time, Tyler Loechner - Friday, June 13, 2014
TubeMogul has appointed Sam Smith managing director of Australia and New Zeala ...
- Gift Givers Most Expensive To Reach On Exchanges In May
Real-Time Daily, Tyler Loechner - Friday, June 13, 2014
ChoiceStream, a programmatic ad tech provider for buyers, this week released i ...
- Tremor Video Appoints Kochhar Head Of Buy-Side Platforms
Real-Time Daily, Tyler Loechner - Friday, June 13, 2014
Tremor Video has announced the appointment of Neeraj Kochhar as head ...
- Agencies, Marketers See Different Benefits In Programmatic
Real-Time Daily, Tyler Loechner - Friday, June 13, 2014
While agencies and marketers are on the same side of the equati ...
- Huddled Masses Names Paci COO
Real-Time Daily, Tyler Loechner - Friday, June 13, 2014
Huddled Masses, a "boutique" trading desk, has announced the appointment of Ma ...
- The Other Type Of 'Scale' Favors Buyers
RTBlog, Tyler Loechner - Friday, June 13, 2014
The type of "scale" most often referred to in the digital ...
- Rich Media, Interstitials, Video Account For 35% Of Mobile RTB Ads
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
Mobile ad exchange Nexage on Thursday revealed that 35% of the invento ...
- RTB Spend In EU Up 15% QoQ, Mobile Up 433% YoY
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
One out of every four marketers in Europe may have never hea ...
- WPP's Xaxis Builds New DMP, Uses 'Second-Party' Data As Secret Ingredient
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
Xaxis, WPP's largest trading desk, on Thursday announced the launch of ...
- Harmelin Taps TubeMogul For In-House Trading Desk
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
Harmelin Media, an independent full-service ad agency, this week announced it h ...
- Real-Time With Bill Lederer On Efficiency, Transparency In Programmatic
RTBlog, Tyler Loechner - Friday, June 13, 2014
Programmatic buying promised to bring efficiency to the digital ad marketplace ...
- Undertone Acquires Upfront Media
Around the Net in Real-Time, Tyler Loechner - Thursday, June 12, 2014
Advertising Age has reported that Undertone, an ad network, has acquired Upfro ...
- Smarter Remarketer Taps Clark From Oracle
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
Smarter Remarketer, a marketing automation platform for retailers, this week announced ...
- PointRoll To Add Video Viewability Tool
Real-Time Daily, Tyler Loechner - Tuesday, June 10, 2014
PointRoll, a Gannett company, on Tuesday announced plans to release a vid ...
- DataXu CEO Baker: Industry Will Be 100% Programmatic
Around the Net in Real-Time, Tyler Loechner - Monday, June 9, 2014
Forbes on Monday posted a Q&A with Mike Baker, CEO of DataX ...
- AOL Appoints 2 To Global Agency Dev Team
Around the Net in Real-Time, Tyler Loechner - Monday, June 9, 2014
The Drum has reported that AOL has hired James Harris and Li ...
- PubMatic Taps Simeone To Lead 'Programmatic Direct' Initiatives
Real-Time Daily, Tyler Loechner - Monday, June 9, 2014
PubMatic, a supply-side platform (SSP), on Monday announced the appointment of Ev ...
- The Trade Desk Adds Nielsen OCR For Display, Online Video
Real-Time Daily, Tyler Loechner - Monday, June 9, 2014
The Trade Desk, a demand-side platform (DSP), on Monday announced it h ...
- MyBuys Adds Geotargeting To Retargeting Platform
Real-Time Daily, Tyler Loechner - Tuesday, June 10, 2014
MyBuys, a personalized display and email retargeting firm, on Tuesday announced th ...
- GroupM Wants Out Of Open Exchanges By 2015
Around the Net in Real-Time, Tyler Loechner - Monday, June 9, 2014
Beet.TV has reported that GroupM, parent of WPP media agencies, wants ...
- StickyAds.tv Opens Office In London
Real-Time Daily, Tyler Loechner - Friday, June 6, 2014
StickyAds.tv, a video supply-side platform (SSP) for publishers in Europe, has announc ...
- JiWire Rebrands As NinthDecimal, Partners With TubeMogul To Support Mobile Video
Real-Time Daily, Tyler Loechner - Monday, June 9, 2014
Mobile ad platform JiWire on Monday announced it has rebranded as NinthDecima ...
- What's 'Programmatic'? (No, Really? Because 25% Of European Marketers Haven't Heard Of It)
RTBlog, Tyler Loechner - Monday, June 9, 2014
Programmatic ad technologies have been put to use around the globe, a ...
- Mobile Programmatic Spend Explodes On AppNexus, Up 500% YoY
Real-Time Daily, Tyler Loechner - Thursday, June 5, 2014
The shift to mobile -- and a marketer's willingness to spend ...
- Human Demand To Let Others Buy Against Its Mobile Audience Data
Real-Time Daily, Tyler Loechner - Friday, June 6, 2014
Human Demand, a mobile demand-side platform (DSP), is expected to next we ...