Ben Plomion
Member since April 2013Contact Ben- CMO GumGum
- http://www.gumgum.com
- LinkedIn: http://www.linkedin.com/in/benplomion/
- Twitter: benplomion
- Los Angeles California
- 90401 USA
Ben is the Chief Marketing Officer at GumGum, with responsibility for brand management, integrated marketing programs and corporate communications. He oversees the planning, execution and distribution of consistent industry-leading content marketing campaigns. Ben helped significantly raise GumGum’s profile as a leading voice in the computer vision and digital marketing spaces. Ben is a guest columnist for top trade publications such as The Economist Marketing Unbound, MediaPost and CMO.com. He also regularly speaks at industry events such as AMA, OMMA and Contently.
Articles by Ben All articles by Ben
- Time Is Ripe For Brand Safety Officers To Step Up To Plate in
Marketing Insider on
09/12/2018
How can brands ensure they're protected against the risk of appearing alongside unsavory content, all while maintaining conversational freedom?
- Siri: Steadfast? Alexa: True-Blue? Consumers Want Trustworthy VAs in
AI & IoT Daily on
08/04/2017
At last month's OMMA Los Angeles, a panel of executives who know a thing or two about the relationship between technology and marketing sat down to discuss voice computing. From the very beginning, the main takeaway was clear: Trust has quickly become the most important word when it comes to customer service in voice computing.
- How Evolving Viewability Standards Will Deliver Transparency in
Real-Time Daily on
02/09/2017
Kudos to Marc Pritchard, P&G's global brand building officer, for putting the digital-advertising industry on notice regarding what he calls the "crap trap." Beginning immediately, transparency is non-negotiable, and he intends to ensure P&G gets it via a four-point plan, which I was privileged to hear him describe last week at the Interactive Advertising Bureau Leadership Summit.
- Industry Leads Weigh in On Programmatic's Fate In 2017 in
Real-Time Daily on
12/05/2016
Ad-tech players are already speculating on what 2017 may hold for one of the most dynamic technologies in our industry: programmatic.
- Why The Death Of Hashtags May Be A Good Thing For Marketers in
Marketing Daily on
09/08/2016
If hashtags have become spam magnets and the rise of intelligent bots is going to make hashtag use less and less necessary, what does that mean for consumers and marketers?
- The Crazy Challenges Of Being An Olympic Marketer in
Marketing Daily on
08/12/2016
To "compete" as an advertiser in one of the world's most high-profile, most-watched events is more daunting than ever.
- Does Your Brand Have A Sense Of Humor? in
Marketing Daily on
07/11/2016
Some brands are funny without necessarily knowing they're funny. Is your brand in that category?
- Google Search Is To Text As Image Recognition Is To Pictures in
Search & Performance Marketing Daily on
04/11/2016
With all the visual assets out there floating around, it's no surprise that the next frontier of search, much less advertising, is figuring out how to monetize those pictures.
- My Programmatic Predictions For 2016 in
Real-Time Daily on
12/10/2015
2015 was an amazing year for programmatic. What was once thought to be just a buzz term has become a $15.43-billion-dollar industry. Programmatic's rapid rate of change may seem to make predictions difficult, but as we look to 2016 there are clear trends and developments that will be difficult to ignore.
- No, Programmatic Isn't Killing The Creative in
Programmatic Insider on
05/05/2015
Richard III has been painted throughout history as a scheming, murderous wretch who backstabbed and connived his way to the English throne before dying in battle. After his remains were laid to rest in a manner befitting an English king, there was backlash from those who didn't believe Richard deserved such treatment. Programmatic advertising and real-time ad buying are facing a similar backlash. Publishers see data-driven approaches to digital marketing as attempts to replace humans with machines. Marketers, particularly on the creative end, say these approaches force out creative content in the name of efficiency.
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