Brett Wilson
Member since August 2007- Why You Need To Care About Video Viewability in
Video Insider on
02/10/2014
Did someone actually see my ad? That's a simple question, but as many marketers are discovering in display, the answer is often complicated. If the industry does not act soon, video may suffer the
same fate.
- If 2008 Was 'Youtube Election,' What Is This? Answer Might Surprise You in
Video Insider on
10/31/2012
In 1964, the first political attack ad -- the infamous "Daisy" spot against Barry Goldwater -- only ran on a handful of broadcast television stations, and only for one day, but the effects were felt
throughout the entire campaign. Gone are the days when political advertising was that simple.Every Presidential election since has seen big leaps in marketing tactics with each cycle, whether it was
the first, issue-oriented websites that launched in 1996, or Barack Obama's domination of earned media in 2008 that was helped along by a steady stream of content on YouTube, email blasts and text
messages.
- Don't Buy The Negative Hype About Video Ad Exchanges in
Video Insider on
09/16/2011
Over half of the top 100 publishers in the comScore Video Metrix are available for real-time media buying, representing over 29% of biddable pre-roll volume.