Kurt AbrahamsonMember since December 2013Contact Kurt
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- What Marketers Can Learn From The NBA Finals in
Marketing: Sports on
No industry needs to leverage real-time marketing quite like sports, an industry where unpredictable events can happen at a moment's notice. Their fans are always connected and engaged, whether they are sharing their reactions to key game moments on social media or checking on their fantasy team ranking.
- What Brands Can Learn From Summer Blockbusters in
Marketing: Entertainment on
With summer around the corner, marketers are deep into their campaigns to promote their seasonal blockbusters. These films are the signature of summer with people turning out in droves to see their next installment of their favorite franchise and remakes of old films during the warm season. With an overwhelming amount of new movies releases, how can studios distinguish themselves when communicating with audiences?
- RTM: Thinking Beyond the 30-Second Spot in
Real-Time Daily on
Social media has fundamentally changed digital advertising, and heading into 2014, real-time marketing is going to be a trend to watch. As we saw with Oreos and the Super Bowl in 2013, brands want to be part of the social conversation. When they do it authentically (and immediately), it can have a lasting impact and create buzz. For the most part, though, Oreo is the exception to the rule. Not every media manager can keep their trigger finger flexed for split-second deployment, nor should they be expected to.