- Goldie Rocks: Intuit Helps Girl Power Toymaker Blast Off During Big Game
MAD, Larissa Faw - Sunday, February 2, 2014
One of the few real surprises in this year's Ad Bowl w ...
- Must Super Bowl Ads Be Viral?
MAD, Larissa Faw - Thursday, January 30, 2014
It's no longer just about the spot in the game. In fac ...
- Jim Beam Launches First Global Ad Campaign
MAD, Larissa Faw - Wednesday, January 29, 2014
The global effort, Beam's first, features the actress Mila Kunis and t ...
- Be My Valentine, Texas Style
MAD, Larissa Faw - Tuesday, January 28, 2014
What better place to woo your sweetie than the City of Yell ...
- Rosetta Taps Kang From Digital Kitchen
MAD, Larissa Faw - Monday, January 27, 2014
Publicis Groupe-owned Rosetta continues to beef up its leadership team under T ...
- Now Hear This: Provenir Launches New Listening Platform
MAD, Larissa Faw - Sunday, January 26, 2014
Boston-based tech company Provenir is introducing the "Big Data Listening and Engageme ...
- No Matter How You Cut It, Use Wisconsin Cheese
MAD, Larissa Faw - Thursday, January 23, 2014
At least that's what the state's dairy producers want. They're launching ...
- Up Close And Social: Adobe To Spotlight Emerging Artists
MAD, Larissa Faw - Wednesday, January 22, 2014
A social campaign, "The New Creatives Are Here," from Adobe ad sh ...
- Arby's CMO Reveals New Ad Strategy
MAD, Larissa Faw - Wednesday, January 22, 2014
CMO Rob Lynch says Arby's needs to promote the variety of tas ...
- "About Last Night" Hooks Up With Iman Cosmetics
MAD, Larissa Faw - Tuesday, January 21, 2014
The campaign marks the first movie partnership for the cosmetics brand, whi ...
- Arby's Names Fallon As New Lead Agency
MAD, Larissa Faw - Tuesday, January 21, 2014
The QSR chain called a review last fall shortly after the arriv ...
- Lucky Groom: New David's Bridal Ad Campaign
MAD, Larissa Faw - Monday, January 20, 2014
David's Bridal launches its first national ad since being acquired by ...
- Media Management Inc. Patents 'Circle Audit' System
MAD, Larissa Faw - Monday, January 20, 2014
Media Management Inc. has patented its ad auditing platform called Circle Audi ...
- Kerr Is Clear's New Global Brand Ambassador
MAD, Larissa Faw - Friday, January 17, 2014
Lowe Campbell Ewald NY will handle creative duties for a new ...
- Courting Done, SapientNitro, La Comunidad To Make 'Beautiful Babies Together'
MAD, Larissa Faw - Thursday, January 16, 2014
Digital shop SapientNitro, part of the Sapient Corporation, has acquired Miami-based multicultur ...
- KISS And Tell: Iconic Band Rocks Varvatos' Spring Campaign
MAD, Larissa Faw - Wednesday, January 15, 2014
Ad shop Yard and photographer Danny Clinch, long-time collaborators with the fashi ...
- Ad Trends 2014: Pranks, Shocks, And Visiting The Dark Side
MAD, Larissa Faw - Wednesday, January 15, 2014
New York-based agency sparks & honey has issued a new report outlini ...
- Pawnder This: New Campaign Positions Jewelry Resale As Upscale
MAD, Larissa Faw - Tuesday, January 14, 2014
Circa and creative agency Sison & Overton have developed an ad campai ...
- Stream Of Fizziness: Scarlett Johansson Stars In SodaStream SB Ad
MAD, Larissa Faw - Monday, January 13, 2014
The marketer, which sells home soda-making systems, is making a big pu ...
- Maytag Deploys A New Man For Its 'Inside' Campaign
MAD, Larissa Faw - Monday, January 13, 2014
Compared to the old Maytag Repairman, the new guy is younger, buffe ...
- Tostitos Wants To Be The Life Of The Party
MAD, Larissa Faw - Monday, January 13, 2014
Latest campaign includes integrations from Jimmy Kimmel, working with Omnicom's The Marketi ...
- Sorry Charlie, You Were Just Too 2-Dimensional
MAD, Larissa Faw - Friday, January 10, 2014
StarKist Reanimates Charlie The Tuna For Today's Generation. The iconic brand masc ...
- Church's Chicken Names Made U.S. AOR
MAD, Larissa Faw - Thursday, January 9, 2014
Fast-food chain Church's Chicken has left its year-old incumbent, naming Colorado-based Ma ...
- McCann's Four Bs Of Internet Etiquette
MAD, Larissa Faw - Thursday, January 9, 2014
According to the latest McCann "Truth About Privacy" study, behaviors to ...
- A Fresh Canvas: Industry Vets Launch Pinta
MAD, Larissa Faw - Wednesday, January 8, 2014
Industry veteran Mike Valdes-Fauli is spearheading the launch of a new full-servi ...
- TBS Teams With Mobile App Drync For "Cougar Town" Promo
MAD, Larissa Faw - Tuesday, January 7, 2014
Wine serves as a key theme for the TBS sitcom "Cougar Town ...
- Reality Shows Aim For Viewer Boost And Viral Buzz With New Promo Efforts
MAD, Larissa Faw - Monday, January 6, 2014
In a bid to boost viewer tune-in for network reality shows, ...
- Sometimes You Feel Like A Nut: Colbert Touts Wonderful Pistachios
MAD, Larissa Faw - Monday, January 6, 2014
Stephen Colbert, host and executive producer of Comedy Central's "The Colbert Report ...
- Got A Light? Three Brands, Three Strategies For Selling E-Cigs
MAD, Larissa Faw - Friday, January 3, 2014
Njoy, Vuse and Blu are all bulking up their ad-marketing efforts ...
- Momo Wu Adds Another Brand To Her Roster Of Endorsement Deals
MAD, Larissa Faw - Thursday, January 2, 2014
Adidas is the latest to sign up the Chinese pop star ...