- The UPS Store Gets Real With Customers
MAD, Larissa Faw - Friday, September 5, 2014
The brand is introducing a new, integrated marketing campaign that uses so ...
- You Gotta Spend It To Make It: Activision Earmarks $500 Million To Promote 'Destiny'
MAD, Larissa Faw - Friday, September 5, 2014
Activision is predicting that "Destiny" will become its next billion-dollar franchise. T ...
- They're Beautiful; Too Beautiful
MAD, Larissa Faw - Thursday, September 4, 2014
"Super Super Models," that is. Tongue firmly in cheek, Sir Richards Cond ...
- 'Larry' Reports From The Sidelines For Dr Pepper
MAD, Larissa Faw - Wednesday, September 3, 2014
The new "One of a Kind" campaign, from Deutsch LA, is design ...
- Kaiser Permanente's Campaign Goes 'G'local'
MAD, Larissa Faw - Wednesday, September 3, 2014
This year the healthcare company's "Thrive" campaign is turning its focus ...
- Bob Evans Selects Partners + Napier For Shopper Marketing
MAD, Larissa Faw - Wednesday, September 3, 2014
The agency landed the account after a competitive review with an undisclos ...
- Industry Vet Scott Reese Joins Rosetta's Healthcare Group As ECD
MAD, Larissa Faw - Tuesday, September 2, 2014
Reese will help lead creative execution across all of Rosetta's Healthcare clien ...
- O&M NY, IBM Turn Tennis Stats Into Emotional Musical Scores
MAD, Larissa Faw - Friday, August 29, 2014
This year's IBM U.S. Open Sponsorship focuses on its Big Data produ ...
- Publicis Groupe Restructures Level Studios; Appoints Dan Connolly As President
MAD, Larissa Faw - Friday, August 29, 2014
The agency has been separated from Rosetta and is now a stand-alo ...
- Jeannie Mai Stars In New Havas-Created Woolite Campaign
MAD, Larissa Faw - Thursday, August 28, 2014
The campaign is one of the first efforts under the new multi-yea ...
- Men Define Loyalty Programs Through Honor, Women See Trust
MAD, Larissa Faw - Wednesday, August 27, 2014
That's according to a new study, "Living Loyal," from Chicago-Based The Marketi ...
- Starcom Wins Guitar Center Account
MAD, Larissa Faw - Wednesday, August 27, 2014
Others participating in the review included incumbent Horizon Media, as well ...
- New Boy Scouts of America Campaign Designed To Reverse Sagging Enrollment
MAD, Larissa Faw - Tuesday, August 26, 2014
BSA's new "Build An Adventure" campaign features a series of short vide ...
- Puma Adds New Channels To Its 'Forever Faster' Campaign
MAD, Larissa Faw - Tuesday, August 26, 2014
The digital portion of the campaign-created by DigitasLBi-is kicking off now. Vide ...
- For Millennials, WOM Is A Big Driver For New TV Viewing Choices
MAD, Larissa Faw - Monday, August 25, 2014
A new study from Horizon Media also found that despite the growi ...
- Ride-Sharing Service Lyft Takes Off With New Agency, Ad Campaign
MAD, Larissa Faw - Friday, August 22, 2014
The Agency, SF Collective, is launching Lyft's first-ever multi-channel branding campaign titl ...
- A Film, A Coat And A Brand Ethos
MAD, Larissa Faw - Friday, August 22, 2014
The concept behind the film, titled "Bustle," is meant to invoke high-fashi ...
- Axe Wants You To Kiss For Global Harmony
MAD, Larissa Faw - Friday, August 22, 2014
The Unilever brand has teamed with Tongal for a user-generated contest th ...
- Clif Bar Names BKWLD Digital AOR
MAD, Larissa Faw - Thursday, August 21, 2014
The decision came after a formal review involving at least three oth ...
- KBS Takes Majority Stake In UK-Based Albion Agency
MAD, Larissa Faw - Thursday, August 21, 2014
The deal will boost KBS's effort to expand internationally. Albion will beco ...
- Roster Of Shops Develop Virtual Space Needle Visitor Experience
MAD, Larissa Faw - Wednesday, August 20, 2014
The entry point for visitors is the Space Needle Mobile App, whi ...
- 160over90 Brings TransportationTo Life For Hub Group
MAD, Larissa Faw - Wednesday, August 20, 2014
After creating an ad campaign and new website for the transportation manageme ...
- Bimbo Bakeries Seek America's Best Sandwich
MAD, Larissa Faw - Wednesday, August 20, 2014
The company decided to create a recipe contest as a way ...
- Publicis Worldwide Names Julie Levin NA CMO
MAD, Larissa Faw - Tuesday, August 19, 2014
She joins the Publicis Groupe shop from the Martin Agency where s ...
- Deutsch LA Makes Music With Snapple
MAD, Larissa Faw - Tuesday, August 19, 2014
A new campaign uses only the brand's bottles, bottle caps, and t ...
- ComScore Signs Deal With ThePlatform For Enhanced Video Analytics
MAD, Larissa Faw - Monday, August 18, 2014
ComScore's Digital Analytix video publishing system is integrating with thePlatform, a vid ...
- TBWA/Media Arts Lab Wins Emmy For Apple's 'Misunderstood' Spot
MAD, Larissa Faw - Monday, August 18, 2014
TBWA beat out BBDO's "Childlike Imagination" for General Electric, Wieden+Kennedy's "Possibilities" f ...
- Mister:-|Face Launches New Ad-Focused Comedy Unit
MAD, Larissa Faw - Friday, August 15, 2014
"We are pitching ourselves as a combo of comedy heavy-hitters who sha ...
- Horizon Media, DDB NY, Quinn Work To Save Elephants
MAD, Larissa Faw - Friday, August 15, 2014
The Wildlife Conservation Society (WCS) is forming a new team to he ...
- Bikers Roam The Streets To High-Five Unsuspecting Taxi Hailers
MAD, Larissa Faw - Friday, August 15, 2014
In a campaign developed by the Night Agency, bikers in New Yo ...