- KBS Elevates Bloom, Powell To NY Co-Presidents
MAD, Larissa Faw - Monday, September 22, 2014
Jonah Bloom, chief strategy officer, and Matt Powell, chief information officer, a ...
- Microsoft's Bramall Joins Smartphone App Hailo As CMO
Marketing Daily, Larissa Faw - Monday, September 22, 2014
There are two methods of measuring hot startups: venture capital investment a ...
- '47 Brand Stands By NFL, Launches New 'Let Your You Out' Campaign
MAD, Larissa Faw - Friday, September 19, 2014
As part of the campaign, the sports apparel company and NFL merchandi ...
- Marc USA Acquires Results:Digital
MAD, Larissa Faw - Friday, September 19, 2014
The M&A deal bolsters Marc's digital offering and provides an operational ba ...
- Prudential Sets Guinness World Record With New Ad
MAD, Larissa Faw - Friday, September 19, 2014
In its new ad, "Dominoes," Prudential has set a new world reco ...
- The Burns Group Tasked With Revitalizing Disaronno Liquor
MAD, Larissa Faw - Thursday, September 18, 2014
The brand has been overlooked by today's younger drinkers. A new campai ...
- Royal Philips Says It Is Time To Change The Light Bulb
MAD, Larissa Faw - Thursday, September 18, 2014
Lighting company Royal Philips is introducing Hue, a new connected lighting syst ...
- Florida Citrus Receives Superhero Help From Marvel
MAD, Larissa Faw - Thursday, September 18, 2014
The FDOC's partnership with Marvel includes a print comic book distributed fr ...
- NRG Energy Taps Innocean As AOR; Launches 'Power' Campaign
MAD, Larissa Faw - Wednesday, September 17, 2014
First up, the companies are developing a multi-faceted initiative to raise awarene ...
- Tribune Publishing Partners With Contend For Native Advertising Deal
MediaDailyNews, Larissa Faw - Wednesday, September 17, 2014
Tribune Publishing Company -- whose portfolio includes 10 daily titles, more th ...
- Expedia Seeks Loyalty Through Business Travelers
MAD, Larissa Faw - Tuesday, September 16, 2014
To raise awareness of a new loyalty program, Expedia and ad agen ...
- Horizon Media, Mercury Media Sign iPredictus Deals
MAD, Larissa Faw - Tuesday, September 16, 2014
Horizon Media and Mercury Media have signed separate deals that will integra ...
- Schlage's World Without Keys
MAD, Larissa Faw - Tuesday, September 16, 2014
The lock maker and its ad shop Young & Laramore have devis ...
- Windstream Communications, KBS 'Curate' Local Content
MAD, Larissa Faw - Monday, September 15, 2014
The new "Locally Crafted" campaign reinforces Windstream's positioning to appear as ...
- Sound Lounge Launches Agency Casting Division
MAD, Larissa Faw - Monday, September 15, 2014
The new unit, Sidecar, will serve as a one-stop shop for a ...
- Oops, We Had A Hamster Talking To People - Sprint Will Simplify Ad Messaging
MAD, Larissa Faw - Friday, September 12, 2014
Newly installed Sprint CEO Marcelo Claure told an investor conference Thursday th ...
- Horizon Media Names Taylor Valentine As Its First Chief Invention Officer
MAD, Larissa Faw - Friday, September 12, 2014
The new role is more than just supervising those with inspiring idea ...
- Terri & Sandy Solution Gets 'Real' For Freshpet
MAD, Larissa Faw - Friday, September 12, 2014
The pet food company is using its fan base in its n ...
- European Wax Center Debuts 'Revealing' Campaign During Fashion Week
MAD, Larissa Faw - Thursday, September 11, 2014
One goal for the fall campaign was to create uplift during t ...
- KBS Wins TE Connectivity AOR
MAD, Larissa Faw - Thursday, September 11, 2014
The MDC shop will lead strategy, creative and social media efforts global ...
- Justin Cox Named Head of Strategy At Heat
MAD, Larissa Faw - Wednesday, September 10, 2014
Previously Cox was strategy lead at DDB California where he worked wi ...
- What Does Fido Think?
MAD, Larissa Faw - Wednesday, September 10, 2014
A new campaign for Big Lots, "Pet Focus Group," from O'Keefe, Reinha ...
- Kendall-Jackson's New Wine Targets 'Mature Millennials'
MAD, Larissa Faw - Wednesday, September 10, 2014
The wine maker has launched a new label-K-J Avant-and San Francisco-based He ...
- Telemundo Taps Into Sponsors, Social Media Influencers For New Reality Series
MediaDailyNews, Larissa Faw - Wednesday, September 10, 2014
Telemundo is embracing both traditional and nontraditional media to promote its newe ...
- University Of Florida Aims For The "Gator" Good
MAD, Larissa Faw - Tuesday, September 9, 2014
The new campaign, developed by branding and creative services agency 160over90, explor ...
- Publicis Groupe's Leo Burnett Acquires Turner Duckworth
MAD, Larissa Faw - Monday, September 8, 2014
The branding and design firm will retain its existing management team a ...
- Heat Builds Excitement For the Levi's Brand Inside 49ers' New Stadium
MAD, Larissa Faw - Monday, September 8, 2014
Levi's has named full-service creative agency Heat as its lead partner ...
- In Campaign From The Martin Agency Stoli Claims To Be 'THE Vodka'
MAD, Larissa Faw - Monday, September 8, 2014
It's the first work from The Martin Agency for the brand. T ...
- Milk Brands, LCE Rally The 'Great American Milk Drive'
MAD, Larissa Faw - Friday, September 5, 2014
Since April, Feeding America has partnered with U.S. milk companies and dai ...
- Pound & Gain Unites Film Lovers And Strangers
MAD, Larissa Faw - Friday, September 5, 2014
The Vancouver, Canada-based digital shop is launching an app at the Toron ...