- Brand Pivot For Mike's Hard Lemonade
MAD, Larissa Faw - Wednesday, May 24, 2017
The repositioning is being expressed in a new campaign developed with Hav ...
- Media Storm Wins Perry Ellis Business
MAD, Larissa Faw - Tuesday, May 23, 2017
The new agency will lead all media planning, buying and analytics f ...
- Reyka Vodka Doubles Down On Portland With New Campaign
MAD, Larissa Faw - Tuesday, May 23, 2017
Developed with Red Tettemer O'Connell + Partners (RTO+P), a new single-market "takeove ...
- Size Matters: Universal Promotion For New 'Mummy' Film Includes Giant LA Sarcophagus
MAD, Larissa Faw - Monday, May 22, 2017
The structure was officially unveiled during "The Mummy Day" festivities this M ...
- MullenLowe Lands Taiwan Airlines North America Account
MAD, Larissa Faw - Monday, May 22, 2017
Taiwan's EVA Air has selected MullenLowe U.S. as its North American creati ...
- Michelle Tang Jumps From FCB To Organic, Becomes Chief Growth Officer
MAD, Larissa Faw - Monday, May 22, 2017
Tang has been appointed Chief Growth Officer at Omnicom's Organic. Based ...
- Florida Group Seized By Big Idea! Uses Clickbait To Market Itself!
MAD, Larissa Faw - Friday, May 19, 2017
"Florida Man" headlines are widely used clickbait for many media outlets. No ...
- CP+B's Lori Senecal Leaving Agency Business
MAD, Larissa Faw - Thursday, May 18, 2017
The departure comes as a shock to many, who say Senecal ...
- Harrah's SoCal Resort Is Now In A 'Funner' Place
MAD, Larissa Faw - Thursday, May 18, 2017
Harrah's Resort Southern California and its agency i.d.e.a. are out with ...
- Serta Launches First 'Masterbrand' Campaign
MAD, Larissa Faw - Wednesday, May 17, 2017
The "Declare Peace" campaign, from agency Doner, is designed to address t ...
- Capital Goods Agency Lands First Client
MAD, Larissa Faw - Wednesday, May 17, 2017
Taos Ski Valley (TSV) has selected Denver-based Capital Goods, founded by Sco ...
- Publicis Probes Affluent Asian Travelers In New Report
MAD, Larissa Faw - Tuesday, May 16, 2017
Affluent Asian travelers investigate shopping opportunities as they are making travel arrangement ...
- Ecole Weinstein Departs Havas For FCB
MAD, Larissa Faw - Tuesday, May 16, 2017
She reports to Liz Taylor, FCB Chicago's chief creative officer. At Hav ...
- Dalton Agency Merges With Bill Hudson Agency In Nashville
MAD, Larissa Faw - Tuesday, May 16, 2017
The 100-person advertising agency currently operates seven locations in the Southeast offeri ...
- McDonald's Ad Backfires, Twitter Addresses Royals' Losing Streak
MAD, Larissa Faw - Monday, May 15, 2017
In an effort to align more with local promotions and events, McDonald ...
- Enso Reunites With Atlantis, Paradise Island For 'Come To Life' Campaign
MAD, Larissa Faw - Monday, May 15, 2017
The effort includes a new storytelling platform for the "voices of Baham ...
- Panama Seeks Adventurers, Not Tourists In New Campaign From VML
MAD, Larissa Faw - Friday, May 12, 2017
Panama isn't meant for those that need hand-holding. In short, there a ...
- Agencies Launch Projects To Celebrate Moms
MAD, Larissa Faw - Friday, May 12, 2017
Once again this year many agencies are launching Mother's Day campaigns, oft ...
- AEG Presents Its New Digital Shop: Fetch
MAD, Larissa Faw - Friday, May 12, 2017
AEG Presents, the live entertainment division of Los Angeles-based AEG has select ...
- Why Cannes Still Draws A-Listers, Hint: It's Not The Money
MediaPost Weekend, Larissa Faw - Saturday, May 13, 2017
Every year, A-list celebrities flock to the Cannes Lions International Festival ...
- Added Plus: Zenith Rebrands To Showcase Its New ROI+ Agency Approach
MAD, Larissa Faw - Thursday, May 11, 2017
Zenith is revealing its first major rebrand since 2002 to better showca ...
- In Branding As In Life, Little Things Add Up
MAD, Larissa Faw - Thursday, May 11, 2017
That's the message in a rebranding effort for Freight Handlers Inc. ...
- Michelob Ultra Aligns With Golf Via Twitter's PGA Amplify Program
MAD, Larissa Faw - Wednesday, May 10, 2017
Developed with Red Interactive Agency, 13 six-second spots will run as mid-ro ...
- Young & Laramore Helps Hillman Launch New High & Mighty Hardware Brand
MAD, Larissa Faw - Wednesday, May 10, 2017
The agency will assist with brand positioning, logo creation, package design a ...
- Brawny Uses Snap Spectacles To Get Kids-Eye-View For Ad That Celebrates Moms
MAD, Larissa Faw - Wednesday, May 10, 2017
The spot, from agency Cutwater, is designed to the show life fr ...
- WaterWipes Launches First U.S. Campaign
MAD, Larissa Faw - Tuesday, May 9, 2017
In the UK, the brand holds a strong share of the ba ...
- Grey Brasil Helps Monitor, Expose Political Corruption
MAD, Larissa Faw - Tuesday, May 9, 2017
The agency is working with consumer rights advocacy group Reclame Aqui Institu ...
- WPP, Richard Branson Back New Advocacy Group For Dyslexics
MAD, Larissa Faw - Monday, May 8, 2017
A WPP team led by Y&R London and British entrepreneur Richard Brans ...
- Look Sharp: You May Detect Cancer In A Child
MAD, Larissa Faw - Monday, May 8, 2017
The Childhood Eye Cancer Trust (CHECT) and its pro bono agency Wunderm ...
- Bathroom Steam Reveals Water-Saving Campaign
MAD, Larissa Faw - Monday, May 8, 2017
Colgate has spent a good chunk of its marketing budget in t ...