- New Enjoy Life Campaign Targets 'Worriers' And 'Wonderers'
MAD, Larissa Faw - Friday, May 5, 2017
The health-food brand is promoting the fact that its products are fr ...
- Super 8 Campaign Finds the Humor in #RoadTripFails
MAD, Larissa Faw - Friday, May 5, 2017
Developed with agency Terri & Sandy, the multi-million dollar campaign contrasts t ...
- JWT Paris Helps Newspaper Expose Fake News
MAD, Larissa Faw - Friday, May 5, 2017
With help from the agency Publisher Liberation decided to fight fake ne ...
- The Gap Recruits 'Everyday Americans' For New Summer Campaign
MAD, Larissa Faw - Friday, May 5, 2017
"Ultimately, we chose a cast whom are all wildly different from ea ...
- BIZ DEV: FCB Lands $625 Million Anti-Smoking Account
Accounts on the Move, Larissa Faw - Thursday, May 4, 2017
The Food and Drug Administration Center for Tobacco Products is reaffirming i ...
- IPG's FCB Inferno Elevates Vicki Holgate To CSO
MAD, Larissa Faw - Thursday, May 4, 2017
Holgate replaces Giles Hedger who left for the CEO role at M ...
- Academy Sports + Outdoors, FCB Counter Elitism They Say Is Pervasive Sports Marketing
MAD, Larissa Faw - Thursday, May 4, 2017
The "For All. For Less" creative celebrates everyone's passion for sports, regardle ...
- MDC's 72andSunny Expands To Asia Pacific
MAD, Larissa Faw - Thursday, May 4, 2017
This new APAC footprint--starting with offices in Singapore and Sydney--will be l ...
- Top Selling Liqueur Jagermeister Unveils First Major Rebrand
MAD, Larissa Faw - Wednesday, May 3, 2017
Developed with its lead advertising agency, Opperman Weiss, the "Be the Meiste ...
- Horizon Study Explores 'Needs States' Of Mobile Users
MAD, Larissa Faw - Wednesday, May 3, 2017
People use and relate to mobile devices across nine "needs states" ...
- Unilever's Brooke Bond Red Tea Campaigns For Women's Equality
MAD, Larissa Faw - Wednesday, May 3, 2017
Unilever's Brooke Bond Red Label Tea wants to empower Arab women throu ...
- Gallegos United Added To Chick-Fil-A Roster
MAD, Larissa Faw - Wednesday, May 3, 2017
Together, agency and client will seek to deepen the brand's relationship wi ...
- Zenith: Google Remains Top-Ranked Media Company By Ad Revenue
MAD, Larissa Faw - Tuesday, May 2, 2017
Publicis Groupe's Zenith has just issued the latest installment of its T ...
- Wienermobile Travels To Remotest Town In U.S. As Part Of Brand Makeover Bid
MAD, Larissa Faw - Tuesday, May 2, 2017
The road trip is part of Oscar Mayer's stated strategy of getti ...
- Hawaiian Airlines Unveils Brand Design Refresh
MAD, Larissa Faw - Tuesday, May 2, 2017
Working with global design shop Lippincott, the new identity retains Hawaiian's col ...
- Essence Fills 2 New Global Leadership Roles
MAD, Larissa Faw - Monday, May 1, 2017
Based in San Francisco, Oscar Garza has been elevated to global direct ...
- Big Idea From Publicis Argentina Becomes Renault's New 'Dream' Machine
MAD, Larissa Faw - Monday, May 1, 2017
Last year, Publicis Argentina partnered with Renault for the "Dream Cradle" campai ...
- Former Campfire President Jeremiah Rosen Joins Media Storm
MAD, Larissa Faw - Monday, May 1, 2017
Rosen is tasked with helping to expand the agency's offering, manage i ...
- Moxie's Mitch Scharf Expands Role, Will Lead Zenith's Atlanta Ops
MAD, Larissa Faw - Monday, May 1, 2017
In this newly created dual role, Scharf will be tasked with strengtheni ...
- Space150 Elevates Dutch Thalhuber To President
MAD, Larissa Faw - Friday, April 28, 2017
The agency's last president was David Denham, who left space150 for Peters ...
- Dahlqvist Departs Grey For DDB
MAD, Larissa Faw - Friday, April 28, 2017
Dahlqvist will serve as Nordic CCO of NORD DDB, a new umbrel ...
- MDC's 'Solid Start' Of 5.6% Q1 2017 Organic Growth
MAD, Larissa Faw - Friday, April 28, 2017
Revenue was $344.7 million, an increase of 11.5% from $309 million year-over-y ...
- Doritos, Geico Score With Marvel Tie-In
MAD, Larissa Faw - Friday, April 28, 2017
Video game and toy brands are the other big brand winners aligni ...
- Periscope Adds Top Talent Fleeing From Holding Companies
MAD, Larissa Faw - Friday, April 28, 2017
Periscope is announcing several new hires as the independent agency continues ...
- Marketing Vets Launch New Social Shop and Form Strategic Partnership With Mediasmith
MAD, Larissa Faw - Sunday, April 30, 2017
Three marketing technology veterans--Deirdre Catucci, Mike Gentile, and Tim McHale--are teaming ...
- WPP Says Weaker Spending Hindered Growth
MAD, Larissa Faw - Thursday, April 27, 2017
The Group gained a total of $2.103 billion in net new busine ...
- Digital Pulp Hires First CMO
MAD, Larissa Faw - Thursday, April 27, 2017
Victoria Repka-Geller will be responsible for helping Digital Pulp build businesses a ...
- Marlboro Gets Mad While Amazon Gets Love
MAD, Larissa Faw - Thursday, April 27, 2017
Crowdtap asked consumers which of the seven emojis best expresses how 1 ...
- Brands Commit To Increase Online Ad Spend
MAD, Larissa Faw - Thursday, April 27, 2017
Despite the continued commitments to increase spend, the level of skepticism ov ...
- Kinetic WW, Horizon Open Doors To Kids
MAD, Larissa Faw - Thursday, April 27, 2017
Horizon Media's agenda includes a discussion outlining dream jobs and what childr ...